Atricle Dump - Business

Paying Attention And Following Directions: Have You Learned Your Lesson?
Pay attention. Follow directions. Do these phrases sound familiar? They should, from day one these two phrases are repeated to us over and over again. Parents, teachers, coaches, you are bombarded by these phrases in all facets of your life. With all of this reinforcement, you would assume the last thing we would do is forget them. Explain this to me then: How is it that when we get to the corporate world we seem to scrap these lessons all together?I want you to take a minute and count the number of times that you’ve sent out an email providing specific directions for a task, only to have three-fourths of the people disregard at least part of your directions. Does this number sur

hem, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.

Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for b

Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.The best products to sell using humor tend to be those that consumers have to think the least about. Products

Use your audience as a test group if you have a point to make about human behavior. Take a simple poll of the people in the room and use the immediate results to illustrate your point. Make it fun. I poll my audience about how they deal with change. Based on how many times they’ve moved, changed jobs and fallen in and out of love, they fall into one of three categories - the walkers, joggers or sprinters. Polls can be used in many ways. They create audience involvement and lift the energy in the room. Make them short and sweet, and simple to understand.
Give clear instructions. I’ve witnessed some embarrassing moments when a speaker had not planned or written out their instructions for a group exercise. The result was chaos. Write out your instructions and try them out loud, with a few friends, before you use them on an audience.
Share the spotlight. Ask carefully worded questions that allow others to share their views and participate in the discussion. If you’re looking for someone to give you their opinion or share a short vignette, and they give you a one word answer, say “Tell me more about that.” If they are unresponsive, move on to someone else. Be careful with the one person in the room who thinks he or she is the expert and wants to steal the spotlight or make you wrong. Hold the microphone in front of their mouth, but don’t hand it to them. Control the flow of the interaction and hold on to the microphone.
Speak your own language. Talk the way you do all day. Don’t use words you wouldn’t use at dinner with friends. Too many speakers fall into the trap of trying to sound like a scholar. They write out a speech that would work well for an English exam and then read it, word for word. The problem with that is - we don’t speak the way we write. If you’re going to write out your speech, make sure you write conversational English, not proper English. If you want to disconnect with your audience, be verbose and pleonastic. See what I mean?
Speak to their hearts as well as their heads. Remember that we are all emotional beings. People act on emotion and use facts to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for bo
Brochures
Brochures are a very effective way of communicating to a large audience in a cost-effective manner. Be it a corporate entity or a government organization, the best way to send across a message is through a brochure. Not only is a brochure informative, it is also visually appealing and easy on the eye as it contains a number of pictures, either of the products of the company or the services provided by it.Brochures come in various kinds – one can go for a simple, no-frills brochure or one with a glossy finish, special paper and fancy patterns. Brochures can also be either folded once, twice or even thrice. A good brochure, it is said, can distinguish a company that has arrived from one t
roup exercise. The result was chaos. Write out your instructions and try them out loud, with a few friends, before you use them on an audience.
Share the spotlight. Ask carefully worded questions that allow others to share their views and participate in the discussion. If you’re looking for someone to give you their opinion or share a short vignette, and they give you a one word answer, say “Tell me more about that.” If they are unresponsive, move on to someone else. Be careful with the one person in the room who thinks he or she is the expert and wants to steal the spotlight or make you wrong. Hold the microphone in front of their mouth, but don’t hand it to them. Control the flow of the interaction and hold on to the microphone.
Speak your own language. Talk the way you do all day. Don’t use words you wouldn’t use at dinner with friends. Too many speakers fall into the trap of trying to sound like a scholar. They write out a speech that would work well for an English exam and then read it, word for word. The problem with that is - we don’t speak the way we write. If you’re going to write out your speech, make sure you write conversational English, not proper English. If you want to disconnect with your audience, be verbose and pleonastic. See what I mean?
Speak to their hearts as well as their heads. Remember that we are all emotional beings. People act on emotion and use facts to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for b
Office Security
Security, as we’ve suggested before, can mean many things, and different measures bring a feeling of security to different people. But the core of security is controlling access – to oneself (and by extension family or coworkers); to personal information; to portable property, or a physical location, or even, as in the case of stalkers, to proximity.Monitoring is a fundamental component of every method of access control. You have to know who’s there to determine whether or not to allow access. Peepholes in apartment doors, doormen or intercom systems, corporate security guards at gated facilities, and video cameras all serve the same purpose: monitoring to determine identity to permit or
the microphone.
Speak your own language. Talk the way you do all day. Don’t use words you wouldn’t use at dinner with friends. Too many speakers fall into the trap of trying to sound like a scholar. They write out a speech that would work well for an English exam and then read it, word for word. The problem with that is - we don’t speak the way we write. If you’re going to write out your speech, make sure you write conversational English, not proper English. If you want to disconnect with your audience, be verbose and pleonastic. See what I mean?
Speak to their hearts as well as their heads. Remember that we are all emotional beings. People act on emotion and use facts to justify their decisions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for b
Press Release Writing Tips for PR People
A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, long, inaccurate, pointless releases are the first to hit the newsroom wastebasket or a journalist's "deleted" folder.To make sure yours isn't one of them, avoid these major mistakes:--Failing to write a headline that explains what the story is about. Don't try to be too cute or tease readers. Remember that journalists spend an average of five seconds reading a release before deciding whether to use it or toss it.--Failing to write a sub-head. A sub-head communicates to journalists a little more of w
isions. In order to speak to their hearts, you must speak from your heart. How do you feel about what you have to say? How is your audience feeling? In addition to the facts and philosophies you bring to the table, don’t forget love and compassion. Before I begin every presentation, I stand in the back of the room and send out love to everyone in the audience. It helps me to shift from being totally in my head to a balance of head and heart. Appeal to emotion and motivation, as well as to logic.
Have a conversation rather than give a speech. Be intimate. Talk to them like they’re your best buddies. Think of them as people that you know rather than a room full of strangers. Know that if you sat down with any one of them, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for b
How To Quickly Make A Short List
Chapter 9 of 14 How to quickly make a short list.When compiling a list of potential celebrity endorsers, it is paramount that you quickly, accurately, and with stealth-like precision, weed out the non-prospects from the prospects. Once you narrow down the list, you can use some of the techniques and questions raised in the “Famous Index”. This process will enable you to make an educated, and well-thought-out decision.Our short list is basically the tally of who is left after all the others have been carefully eliminated. Just make sure that the list includes only those prospects that fit the mold you are looking to fill. Many times, when this is done by someone who does n
hem, you would find more in common than not. Ultimately, you and they are very much alike. Don’t be afraid to speak softly, to confide in them. If you hide, there is little chance for true connection. Be real. Just talk to them.
Tell personal stories. Nothing connects like a good story. People may not remember facts and data or the seven points that you made, but they will remember the pictures they saw in their mind’s eye while engaged in your story. Get into the details and paint pictures with words. The more visual you can make the story by acting it out, the better. Have fun and get into the telling of the story. The more energy and commitment you bring to the sharing of the story, the more fun it will be for both you and your audience.
Be honest. People can tell when you’re not telling the truth. Don’t steal other people’s stories or say something about yourself that is false. You are credible just as you are. You have lived an amazing life full of ups and downs, twists and turns and hairy escapes. Tell the truth with compassion and tact. Don’t be brutal. If you happen to be the bearer of bad news, craft your words carefully. Think about what you’re going to say beforehand and run it by a few people. If you have good news, share your true feelings.
Provide hope. Don’t just paint a picture of doom and gloom - be optimistic. Find quotes and stories that uplift people’s spirits. Give them something to hold onto, as well as beliefs and philosophies that will support them in moving forward with their lives. Build your speech to a climax that envisions a better outcome. Paint a picture of a bright future and help them get there. Wayne Dyer says, “You’ll see it when you believe it.” That’s the spirit.
Care. People can sense your compassion. It’s as tangible as anything you will say or do while speaking. Remember, your audience is not made up of strangers, they are fellow travelers on the same roads you traverse every day. They may not travel the same pavement, but the roads are the same. They struggle for balance, for security, for love. They long for success, for excitement, for freedom. Zig Ziglar is famous for this simple but profound statement, “People don’t care how much you know until they know how much you care.”
Get out of your own way and have fun. If there is one ingredient that will make you a successful speaker, it’s your sense of humor and playfulness. Smile. Enjoy yourself. This isn’t dental surgery! Love yourself and let them watch

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