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Atricle Dump - Layer Learning
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you.2. A Brand.Having your brand defined, at least in your head, helps you market yourself boldly, strongly, and even provocatively if necessary. Think about what you represent. You don’t just sell financial products; you offer security and trustworthiness. You don’t only own a hair salon and cut hair; you offer a fresh new image, a time to change the way you look and feel about yourself. Think about mobile phone adverts – very few of them actually have a mobile phone in them but hint at aspirational lifestyle statements! It’s a technique that works.3. A Thick Skin.There will be those times when you call a journa
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting th
Cartoon characters are something with which we have grown up with. Every kid loves to associate with one or the other cartoon characters. World of animation is full of imagination and creativity. Here imagination knows no limits. We come across various cartoon characters like Tom, Jerry, Mickey, Popeye, Tweety, etc. They all represent different personalities aspect derived from our day-to-day encounters with various living and non-living things like Mickey is a mouse, Richie rich is a millionaire boy. Kids love cartoons and like to have them on all their stuffs like clothes, quilts, shoes, socks, walls and so on. During some last years the use of cartoon printing on fabrics for kidswear has grown by leaps and bounds.Applying Toons on GarmentsCartoon printing on the garments has become very popular amongst people of various age groups. The concept of applying of toons character to the fabrics has become common in textile printing. Their application is not only limited to only kidswear, but toons are now printed on t-shirts for adolescents, adults, quilts, socks, handkerchiefs, bedsheets and bedcovers, curtains, etc which have become easily accessible in markets. The targeted segment of this market is mainly children of the age
Concept and Message in Entertainment
Great entertainments have a focused point of view, and that point of view dictates every event in the presentation. For instance, most movies begin with a concept:
• A beast must win true love (Beauty and the Beast)
• An epic western in space (Star Wars)
• The smallest being must save the world (The Lord of the Rings)
Determining a movie’s concept is usually a simple matter, the title, as in the case of those listed above, hints at the concept to be presented. Having a clear concept is the first step. Next, Hollywood ties the concept to a message:
• Beauty comes from within (Beauty and the Beast)
• Trust the force within you (Star Wars)
• It’s how you live the times you’re given (The Lord of the Rings)
All three of these films were box office gold, and deservedly so. Each had a clear concept and a specific message and then stayed focused on both throughout the entire film. Using these same tools, training programs can create their own box office gold.
Concept and Message in Learning
Most instructional designers, including this author, rely on the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model for creating training programs. ADDIE is a useful but imperfect tool. ADDIE’s linear emphasis creates a logical, point-to-point design. The danger in this approach is that sometimes the design wanders so far a field that the last point may not tie to the first.
ADDIE’s focus on training objectives does help direct a design. Training objectives are obviously important, but they exist on a logical level. In contrast, the concept and the message exist more emotively. In Hollywood terms, the objectives tell the learners what the goals of the learning are. What the objectives do not highlight is the context in which the training will be presented (the concept) and the higher purpose the training serves within the context of the learners’ lives (the message).
For instance, in my book Show Biz Training (AMACOM, 2003), I present a case study of asbestos awareness training as A Bess-Tess Story, with Bess being an employee who does everything correctly and her sister Tess doing everything poorly. I then tied the whole training to the Brady Bunch TV show theme song.
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting th
Alex Tew’s Million Dollar Home Page was unique for probably a completely different reason than just making the million dollars. It has spawned an immense number of competitors and there are probably many more on the way. Googling presently returns 1.5 million search results for “pixel ads”.The problem is many of them are just clones-with nothing to distinguish them from the growing pack other than perhaps limited specialisation- e.g. pixel ads for Christians, countries, towns. Its made kind of easier as you can even download free scripts to do this- for example from http://www.tradebit.com/filedetail.php/722486So a couple of questions have to be asked. · Is this viable long term? Has the novelty worn off and will anyone really be interested in looking at pixel adverts · Are there any innovations that can make pixel ad sites stand out- ie rejuvenate the genre?My answer is yes it can be a viable business for a few well run sites but then as I’ve just developed a site, I’m probably a bit biased. Alex Tew had ‘First Mover’ advantage, made his money and ran. However there are something like 30 million websites in existence, and I'd guess a large number of those, perhaps 2- 5 million are commercial and badly need w
Determining a movie’s concept is usually a simple matter, the title, as in the case of those listed above, hints at the concept to be presented. Having a clear concept is the first step. Next, Hollywood ties the concept to a message:
• Beauty comes from within (Beauty and the Beast)
• Trust the force within you (Star Wars)
• It’s how you live the times you’re given (The Lord of the Rings)
All three of these films were box office gold, and deservedly so. Each had a clear concept and a specific message and then stayed focused on both throughout the entire film. Using these same tools, training programs can create their own box office gold.
Concept and Message in Learning
Most instructional designers, including this author, rely on the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model for creating training programs. ADDIE is a useful but imperfect tool. ADDIE’s linear emphasis creates a logical, point-to-point design. The danger in this approach is that sometimes the design wanders so far a field that the last point may not tie to the first.
ADDIE’s focus on training objectives does help direct a design. Training objectives are obviously important, but they exist on a logical level. In contrast, the concept and the message exist more emotively. In Hollywood terms, the objectives tell the learners what the goals of the learning are. What the objectives do not highlight is the context in which the training will be presented (the concept) and the higher purpose the training serves within the context of the learners’ lives (the message).
For instance, in my book Show Biz Training (AMACOM, 2003), I present a case study of asbestos awareness training as A Bess-Tess Story, with Bess being an employee who does everything correctly and her sister Tess doing everything poorly. I then tied the whole training to the Brady Bunch TV show theme song.
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting th
In an ever-expanding corporate environment, the need to have an individual identity is a must to stand out from the crowd and get noticed. There are several ways of making this statement such as brand advertising, promotion campaigns and a personalized logo. However, a very subtle yet effective method used to highlight a person or organization’s individuality is the use of personalized rubber stamps.A personalized rubber stamp allows the users to craft their own design, logo, slogan or signature for the stamp. The engravings in the rubber base are made exactly according to the need of the user, adding to the tailor-made approach. These rubber stamps also make the perfect gift for any occasion.Personalized rubber stamps come in various shapes and sizes and focus on the minutest of details. Wood handle stamps are one of the most unique personalized stamps. Unlike other commercial stamps, these stamp handles are custom made to match the size of the rubber die. Other variations include personal signatures, images and logos. Since these stamps are made for a specific individual or organization, their size and shape can also be customized.Personalized rubber stamps are usually made with real red rubber using laser engraver pr
Concept and Message in Learning
Most instructional designers, including this author, rely on the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model for creating training programs. ADDIE is a useful but imperfect tool. ADDIE’s linear emphasis creates a logical, point-to-point design. The danger in this approach is that sometimes the design wanders so far a field that the last point may not tie to the first.
ADDIE’s focus on training objectives does help direct a design. Training objectives are obviously important, but they exist on a logical level. In contrast, the concept and the message exist more emotively. In Hollywood terms, the objectives tell the learners what the goals of the learning are. What the objectives do not highlight is the context in which the training will be presented (the concept) and the higher purpose the training serves within the context of the learners’ lives (the message).
For instance, in my book Show Biz Training (AMACOM, 2003), I present a case study of asbestos awareness training as A Bess-Tess Story, with Bess being an employee who does everything correctly and her sister Tess doing everything poorly. I then tied the whole training to the Brady Bunch TV show theme song.
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting th
A criminal check is a part of the background check done for pre-employment screening. A criminal background check has become an inexpensive way of legally obtaining details about a person. The details of the person can even be provided to the companies through their websites online and the results would be produced as soon as possible depending on the extent of the background check required.A criminal check can be done by investigating the criminal history of the person that would be recorded in the criminal record manuals of the courts. Each state would contain the details of all the individuals having a criminal background in their respective courts. A nationwide search might prove to be tougher since there is no general national database being maintained and open to the public that might provide the list of all the criminals in the country.Since state records are only able to provide the criminal history of a person in that state, it might be difficult to rule out the option of that individual having committed some crime in some other state. The only option would be to believe that a criminal would not move too far away from their home to commit a crime.A criminal check begins with the verification of the personal de
ADDIE’s focus on training objectives does help direct a design. Training objectives are obviously important, but they exist on a logical level. In contrast, the concept and the message exist more emotively. In Hollywood terms, the objectives tell the learners what the goals of the learning are. What the objectives do not highlight is the context in which the training will be presented (the concept) and the higher purpose the training serves within the context of the learners’ lives (the message).
For instance, in my book Show Biz Training (AMACOM, 2003), I present a case study of asbestos awareness training as A Bess-Tess Story, with Bess being an employee who does everything correctly and her sister Tess doing everything poorly. I then tied the whole training to the Brady Bunch TV show theme song.
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting th
How many times have you felt extremely frustrated at work? Maybe you feel that everything that you do is worthless, or perhaps you meet obstacles with any kind of initiatives or ideas that you may bring to the table. This article explores these issues and may help in some ways.In any job there are going to be frustrating times, what we need to do is try and analyze what the problem is. Is it really the job that is frustrating you, or is it yourself becoming frustrated. This is an important difference. To often we blame everything apart from ourselves, when actually we are the ones to blame.How can you tell whether you or the job are the problem? You need to take a very good look at yourself, and this may not be easy. Answer truthfully the following questions..Did you get frustrated in your last 2 jobs?Do you move around a lot?The people you work with, do they keep coming and going or are they "Long termers", maybe a mixture? (look for the norm over the whole department you work in)When you are faced with an issue is it resolved by management or constantly ignored?How many of these "issues" do you have compared with other people in your immediate team? As you ask
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting the customer.
As in the Hollywood examples listed above, the title of the training is an important element in framing the context of the training. As the A Bess-Tess Story demonstrates, I like to title training programs so as to frame the concept. The program can then communicate it’s intent in advance to the trainees. As such, an effective design process would start with, rather than end with, determining the likely training program title.
Once the concept has been defined, the next step is to determine the underlying message of the training program. The A Bess-Tess Story message was that handling asbestos safely leads to a long life. In the financial services example, the message might be the comfort that comes from financial security. For leadership, the desire to better serve humanity could be the focus. Customer service training’s message may be that creating lasting memories enriches a customer’s life.
Once the trainers understand the underlying message, the training becomes less about a series of required tasks and more about developing skills that will enhance life. The resulting training can be delivered with a passion not possible with a sequential process alone. As with anything in life, knowing and believing in a purpose leads to a laser-like focus that can prevent side issues from dominating a program, both during the design and in the classroom.
Layering Perspectives in Entertainment
The concept and the message provide the underpinnings of a training design, but do not address the sequencing of the learning methods. For that, I layer instruction through as many perspectives as possible. Let me demonstrate through another look at entertainment.
The literary arts, including virtually all the great poems, plays and fictional stories of Western culture, thrive on delivering multiple perspectives. Shakespeare’s Hamlet became a classic in part because it can be perceived in as many different ways as there are actors to portray Hamlet.
Most great literary works allow the reader or viewer to enjoy the story on a surface level while simultaneously, through the use of simile, allegory or metaphor, experience it on an emotive, holistic level.
Hollywood thrives on presenting a perspective, and then surprising the viewer w
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