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Atricle Dump - Read This Or One Day The MD's Presentation Could Flop Because Of You!
A few days ago, a client (let's call him George) asked me whether his marketing is "professional enough." He was worried that his text was "too personal" and didn't make his company look like a large company.George is a very funny, likeable, insightful person. His email newsletter is extraordinarily humorous and real. He's always telling stories about himself and his nutty family in his articles, then relates those stories to the point of the article. George exposes who he really is to his customers and prospects, and they love him for it.People are so numb to all the marketing that's coming to them. Let's face it, we ignore a lot of email and letters that come our way. But when I asked George what his open rate was on this email newsletter ("open rate" means the number of people who actually open his email as a percentage of the total number he sent), he said his open rate was 75%!! Wow!!! In this day and age when 40-50% open rate is considered exc
By the end of the week his boss had contacted him more than 10 times about preparations and each time Musa had told him all was set. Indeed, "as far as he could see" everything was set.
a. He had copied the Pow
It can be intimidating walking into a career fair…all of those employers waiting for YOU to come and meet them. However, if you’re armed with the knowledge and confidence that you need, this could be the beginning of a new – or – better career.Do Your ResearchTreat the career fair as a bunch of mini interviews. Find out beforehand what companies are going to be there and which ones you’re interested in talking to. For those organizations, do your research just like you would for a ‘real’ interview. Your enthusiasm will be apparent to the employer, and that is a good thing.It takes a lot to stand out in a career fair. By showing your knowledge about the company and/or industry, you prove that you might just have that extra something they’re looking for in an employee.Dress the PartThe first impression you make on an employer is extremely important. Don’t make it a negative one. Dress as you would dress for an
Musa Dele Anicho is Training Manager in the eastern branch of a large corporate multinational. Apart from providing needs-based training for the site staff/managers, his job involves coordinating briefings/presentations etc that have a way of occurring at short notice - with the key actor often being a top man, for example in this case, Mr. Samuel Okocha, the Managing Director.
Musa grimaces as he reads the last line of Sarah's email but seeing in it a tacit "warning" immediately sets out to make all necessary arrangements. It is the first time since becoming Training Manager that he would be personally responsible for preparations towards the MD's presentation.
By the end of the week his boss had contacted him more than 10 times about preparations and each time Musa had told him all was set. Indeed, "as far as he could see" everything was set.
a. He had copied the Powe
Marketing is a subject that's very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. There are, however, some key things to understand that can help clear up this confusion considerably and will help in your every day understanding of what marketing and marketeers are actually all about and what they're trying to achieve.1. Marketing is not sales.Sales is the specific skill or act of closing a deal or brokering a customer's commitment to enter into a deal or make a purchase. The skillset for sales people can be considerably different from that of the marketeer, although a good appreciation of each discipline will help both the seller and the marketeer in their respective roles.2. Marketing is more about branding and profiling.The marketeer will know how to build a successful brand image and how to raise th
Musa Dele Anicho is Training Manager in the eastern branch of a large corporate multinational. Apart from providing needs-based training for the site staff/managers, his job involves coordinating briefings/presentations etc that have a way of occurring at short notice - with the key actor often being a top man, for example in this case, Mr. Samuel Okocha, the Managing Director.
Musa grimaces as he reads the last line of Sarah's email but seeing in it a tacit "warning" immediately sets out to make all necessary arrangements. It is the first time since becoming Training Manager that he would be personally responsible for preparations towards the MD's presentation.
By the end of the week his boss had contacted him more than 10 times about preparations and each time Musa had told him all was set. Indeed, "as far as he could see" everything was set.
a. He had copied the Pow
As you will soon find out when looking for a position in a new field is to quantify the skills (tasks that you are particularly good at) and then communicating them in either written or verbal form to a new employer.By matching your skills to those that are used in a variety of different works settings may be able to help you match your skills which would result in you finding the right position for you.Firstly you need to actually determine what skills you have and will help in ensuring that you become the candidate who will get the job that you have applied for. However the skills that you are talking about do not necessarily have to be ones that have come from a work environment even if your are applying for your first job and yet have no work experience, you will still have a chance of getting a job in the industry of your choice.Most skills include knowledge based (training) and skills that are easily transferable to another field of wo
Musa grimaces as he reads the last line of Sarah's email but seeing in it a tacit "warning" immediately sets out to make all necessary arrangements. It is the first time since becoming Training Manager that he would be personally responsible for preparations towards the MD's presentation.
By the end of the week his boss had contacted him more than 10 times about preparations and each time Musa had told him all was set. Indeed, "as far as he could see" everything was set.
a. He had copied the Pow
10/01/2005: Must get team to complete the business plan for 2005. I hope we don't have the same problems we had last year which made it impossible to achieve our targets. I am so sick of the board's unreasonable expectations. How were we to know that the new product line would not sell?15/02/2005: Not a good management meeting today. The guys still don't have the business plan completed and fifty percent of the performance appraisals for last year have not been completed. I'm at the end of my tether in getting them to do what is necessary on time.28/03/2005: Finally got business plans completed and submitted to the board. Unfortunately, I had to let them know who was to blame for not getting them done on time. I think some of the guys will be lucky to keep their jobs.24/04/2005: Internal audit were sticking their nose into my business today. Some of the guys will be in trouble for their sloppy practices. I don't know how much longer I can pro
By the end of the week his boss had contacted him more than 10 times about preparations and each time Musa had told him all was set. Indeed, "as far as he could see" everything was set.
a. He had copied the Pow
There are now franchise opportunities that operate in almost every type of business category that you can imagine. They are available in most price brackets and can suit most people lifestyles. Franchising is now a very reputable way to start a business and has revolutionized the way people do business throughout the world.Are you considering buying a franchise? If so then you need to decide on the type of business that would suit your lifestyle and budget. The best way to decide if a business is right for you is to start by attending franchise exhibitions, searching for franchises on the internet and buying some franchise magazines.Franchise exhibitions are a great place to start. You can talk to many franchisors in one day and also evaluate the alternatives. Most franchisors have their marketing material and brochures available for you to pick up at their stands. Some will offer you refreshments and sandwiches whilst they try and persuade you to b
By the end of the week his boss had contacted him more than 10 times about preparations and each time Musa had told him all was set. Indeed, "as far as he could see" everything was set.
a. He had copied the PowerPoint Presentation to the Toshiba Satellite laptop supplied by the IT department and test run it over and over again - with speakers/projector.
b. He had double-checked the lighting in the Training room to be used and ensured the seating arrangement would not prevent people seeing the projector screen.
c. Refreshments had been booked and all other routine arrangements made. All was set!
BUT why then - after all this work by Musa, did the following unfortunate event have to occur? And how did Musa via quick thinking eventually save the day - and himself?
It's 10.00 am Monday morning and Mr. Okocha(the MD) is on the 3rd slide of his presentation with all staff and Managers in the eastern branch listening with rapt attention to the high profile presentation with serious expressions on their faces.
The MD just finished giving an overview of the new strategy and then says "Let me now move to the most important part of my presentation which is: The br
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Conquering the Number One Problem in Business--Poor Communication
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