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Atricle Dump - Presentation Design - The Right Graph
What Marketing Lesson Can Your Small Business Learn from Google on April Fools Day? well as the actual amounts, you’ll want to use a bar graph. Bar graphs are designed to show volumes against a y-axis that clearly delineates the units of measure. By having a series of bars next to each other, we can see how each element compares with the others as well as what absolute volume the element represents.April 1st (April Fools Day) is a day when people like to play pranks. Google, much like everyone else, enjoys playing pranks on this day. The introduction of GMail on April 1st was so shocking that people took it for a joke. Hotmail - the world's largest web-based email provider - was only offering a free 2 MB inbox for it's users at the time. GMail stepped up Yahoo's 200 MB inbox to a whopping 1 GB with the added bonus of an infinitely growing inbox (today your GMail inbox would be over 2 GB and growing).The joke was on us though. Google continued to humo There are variations on the bar graph, such as a stacked bar, where different elements are stacked on top of The Investor's Perspective Microsoft does not know a heckuva lot about presentation design, but one thing they do correctly in PowerPoint is to make available different types of graphs so that you can match the graph type to the point you’re trying to make with your data. There are twelve different graph types available with PowerPoint 2000, but few of those styles work well in the low-resolution world of computer-based presentations. With few exceptions, here is how you want to use the following types:Investors, which can include wealthy individuals, strategic alliances, financial institutions, venture capital firms, stock brokerage houses, etc., want to know, among other things, six basic things about your capitalization plan:1. Who are you?Including your management team’s background in the business plan or prospectus. More experienced management teams have a greater probability of raising capital. Do what you can to form an experienced board of directors, executive officers or at least an ancillary advisory board. They should also be able to gi • Pie Graphs for Share • Bar Graphs for Comparative Amounts • Line Graphs for Trends, Time Pie Graphs Pie graphs (commonly misnomered pie charts) are one of the more overused, and hence misused, types of graphs, primarily because they are so easy to make, and easy to make look good. They are misused when chosen to show amounts rather than share. The beauty of pie graphs is that they show so clearly what they are supposed to show, i.e., how much of the whole each element contributes. In most cases the actual amounts – in this case percentages – are actually secondary to the area of the slices in terms of telling the story. When you look at a pie graph with five or fewer slices, your brain can quickly ascertain which groups dominate. We often see pie graphs with more than 5 elements, but they then become more difficult to comprehend in short order. In most cases, consider whether your story needs to include details about all the players, or whether a group of insignificant contributors can be grouped as “others”. If you want to show how much volume each element contributes, rather than what fraction, you’ll want to use a bar graph. Bar Graphs To show relative sizes of different segments as well as the actual amounts, you’ll want to use a bar graph. Bar graphs are designed to show volumes against a y-axis that clearly delineates the units of measure. By having a series of bars next to each other, we can see how each element compares with the others as well as what absolute volume the element represents. There are variations on the bar graph, such as a stacked bar, where different elements are stacked on top of e Does Your Small Business Need A Facelift? e is how you want to use the following types:How you look affects your self esteem and how your business looks affects your bottom line. But what if you need to improve your business image but have minimal staff or budget to support those changes?Not to worry. There are some simple tips you can apply that cost nothing or next-to-nothing and that can get almost immediate results. So where do you start? First, you need a plan.Plan Your BrandA facelift, also known as an *identity* plan deserves detailed thought because it involves more than your logo and letterhead. Having • Pie Graphs for Share • Bar Graphs for Comparative Amounts • Line Graphs for Trends, Time Pie Graphs Pie graphs (commonly misnomered pie charts) are one of the more overused, and hence misused, types of graphs, primarily because they are so easy to make, and easy to make look good. They are misused when chosen to show amounts rather than share. The beauty of pie graphs is that they show so clearly what they are supposed to show, i.e., how much of the whole each element contributes. In most cases the actual amounts – in this case percentages – are actually secondary to the area of the slices in terms of telling the story. When you look at a pie graph with five or fewer slices, your brain can quickly ascertain which groups dominate. We often see pie graphs with more than 5 elements, but they then become more difficult to comprehend in short order. In most cases, consider whether your story needs to include details about all the players, or whether a group of insignificant contributors can be grouped as “others”. If you want to show how much volume each element contributes, rather than what fraction, you’ll want to use a bar graph. Bar Graphs To show relative sizes of different segments as well as the actual amounts, you’ll want to use a bar graph. Bar graphs are designed to show volumes against a y-axis that clearly delineates the units of measure. By having a series of bars next to each other, we can see how each element compares with the others as well as what absolute volume the element represents. There are variations on the bar graph, such as a stacked bar, where different elements are stacked on top of Make Customer Satisfaction a Company-Wide Focus y of pie graphs is that they show so clearly what they are supposed to show, i.e., how much of the whole each element contributes. In most cases the actual amounts – in this case percentages – are actually secondary to the area of the slices in terms of telling the story.“You’re in good hands.” “Leave the driving to us.” “It’s your store.” “Helping make your life easier.” “We’re in your corner.” We’ve heard all the slogans: companies promise to treat their customers like royalty. Everyone claims to have superior customer service. But does everyone deliver? A RightNow Technologies survey named poor customer service as the #1 reason people stop doing business with a company. It’s clear that for many companies, customer service never transforms from a slogan into a way of doing business.Customer service is an endange When you look at a pie graph with five or fewer slices, your brain can quickly ascertain which groups dominate. We often see pie graphs with more than 5 elements, but they then become more difficult to comprehend in short order. In most cases, consider whether your story needs to include details about all the players, or whether a group of insignificant contributors can be grouped as “others”. If you want to show how much volume each element contributes, rather than what fraction, you’ll want to use a bar graph. Bar Graphs To show relative sizes of different segments as well as the actual amounts, you’ll want to use a bar graph. Bar graphs are designed to show volumes against a y-axis that clearly delineates the units of measure. By having a series of bars next to each other, we can see how each element compares with the others as well as what absolute volume the element represents. There are variations on the bar graph, such as a stacked bar, where different elements are stacked on top of When It Comes to Your Clients, Your Marketing, and Your Business – are You Just Guessing? ents, but they then become more difficult to comprehend in short order. In most cases, consider whether your story needs to include details about all the players, or whether a group of insignificant contributors can be grouped as “others”.Conjecture: When it comes to your clients, your marketing and your business – are you just guessing?If you DON’T want to be successful in business, here are four strategies that can’t fail: Make sure you ask everyone but your actual clients for feedback on your marketing efforts, be sure to include people that don’t understand your business or your clients.Instead of testing, testing and testing again, just guess what your clients will respond to in your advertising and promotions. If you want to show how much volume each element contributes, rather than what fraction, you’ll want to use a bar graph. Bar Graphs To show relative sizes of different segments as well as the actual amounts, you’ll want to use a bar graph. Bar graphs are designed to show volumes against a y-axis that clearly delineates the units of measure. By having a series of bars next to each other, we can see how each element compares with the others as well as what absolute volume the element represents. There are variations on the bar graph, such as a stacked bar, where different elements are stacked on top of It's In The BLOG well as the actual amounts, you’ll want to use a bar graph. Bar graphs are designed to show volumes against a y-axis that clearly delineates the units of measure. By having a series of bars next to each other, we can see how each element compares with the others as well as what absolute volume the element represents.If you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in your business.1. What's a BLOG?What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:A blog (short for web log) is a user-generated website where entries are made in journal style and displayed in a reverse chronological order [newest entries are at the top].So, its really just an online journal or diary that is written by anyone who wants to tell th There are variations on the bar graph, such as a stacked bar, where different elements are stacked on top of each other to form a series, or a 100% bar graph, where all the bars are the same height but are split to show what percent of the whole the volume reflects. In a presentation environment, esoteric options are best to be avoided. Line Graphs Line graphs have the unique advantage of speaking to inherent right-brain prejudices about information. That is, when typically conditioned western minds see a graph with no labeling, they automatically assign “volume” to the y-axis, with “up” meaning “more”, and a time-line to the x-axis, with the left side meaning most recent. Just as we read from left-to-right, rightward motion subconsciously means positive motion. You would want to use a line graph, then, to show a progression in amount from one point in time to another. The elevation of the line at any one point represents the quantity of the tracked data at that moment. Audiences, wanting to be the first-to-know, will automatically make assumptions about the types of values x-axes and y-axes represent. Don’t disappoint them. Data labels Graphs are a great way of making complex information easily understood. But graphs work best only when you properly integrate words, numbers and images. Whenever possible, label the elements of your graph directly on the elements themselves, rather than relying on the ever-popular clarity killer, the legend. Legends require too much effort on the part of listeners to discern exactly what each data point is. Just be certain your labels don’t clutter up the otherwise clear “picture” a good graph can make. If you have a number of graphs in your presentation, you’ll want to avoid dumping a data overload on your audience by over-labeling each one. In fact, in
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