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Atricle Dump - How To Make Sure You're Getting The Very Most Out Of Your Critical Prescription Data
If you are starting up a business, or trying to upgrade your look and feel, one of the things you have probably considered, or should have considered, is business stationary. There comes a point where sending out letters, bills, and advertisements on blank paper out of your fancy printer just doesn't cut the cake.One easy solution is to go to a professional. There, for just an arm and a leg, you can, if you're lucky, get something really fine. If
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus
Do Business Owners Rely on Professionals Too Much? (Do They Have Any Choice?)By Art Consoli, author of “How to Evaluate and Profit from a Business Opportunity - The Entrepreneur’s Guide”I just had a conversation with a very successful real estate developer who told me two stories about lawyers; they are both worth passing on. In the first he mentioned that he had just received a bill from an attorney for sending a letter to a tenant who ha
So, when it comes to analyzing prescription data & xponent data that is available from IMS Health or Verispan, this often becomes a lower priority even though this data, combined with your own operations data, can be incredibly valuable. Or, if you are a smaller pharma company and don’t subscribe to this data, single cuts of the data that can be much less expensive can also prove to be valuable, even many months after the purchase.
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once our organization has decided that “yes”, this data is very important, how best to analyze it? What tools are out there? Should I outsource?
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus
Many small businesses and sole proprietorships are growing their businesses with outsourcing more and more today. By outsourcing part of their work load they can free up time, keep costs down and take on more business for more income. When these one man operations or small businesses hire outside professionals to take on part of their work load this is referred to as outsourcing, since these people are not employees of the business that has the work to
So, when it comes to analyzing prescription data & xponent data that is available from IMS Health or Verispan, this often becomes a lower priority even though this data, combined with your own operations data, can be incredibly valuable. Or, if you are a smaller pharma company and don’t subscribe to this data, single cuts of the data that can be much less expensive can also prove to be valuable, even many months after the purchase.
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once our organization has decided that “yes”, this data is very important, how best to analyze it? What tools are out there? Should I outsource?
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus
Does a consultant really need a marketing plan?Most consultants have read about marketing and all that it entails, but still fail to be consistent with executing a solid marketing campaign that goes beyond a couple of months. The real problem is not the ideas that have gone into how to connect with potential customers; it is failing to develop a plan that spans over one year or more. The plan needs to be detailed enough that action steps are plac
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once our organization has decided that “yes”, this data is very important, how best to analyze it? What tools are out there? Should I outsource?
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus
The major part of an estimator’s job obviously is estimating job costs. In the past, doing this manually left marginal room for error. Today, with technology evolving everyday, software has been developed to reduce the chances of input error. The software offers an assortment of different templates that allow you to enter your costs, inventory and even profits. This allows you to give a more accurate estimate without leaving the jobsite. With this softw
There are three main points this series of articles will present.
(1) Is this data really that important? What benefits are there to analyzing this data, combined with our own internal sales operations data?
(2) Once our organization has decided that “yes”, this data is very important, how best to analyze it? What tools are out there? Should I outsource?
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus
Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today’s dynamic market, another element in a successful brand strategy is vehicle and signage advertising which is one of the most important cost-effective advertising tools available to small businesses today.Today's business world is an
(3) What type of organization should I be dealing with if I choose to go the outsourcing route?
In our first article on this topic, we're going to focus on the following question:
Is the data important?
Absolutely. Medium and large pharmaceutical companies must have it because compensation is often based on how many scripts are written in a territory, and because the organization does not sell directly to its customers, this third party data is critical.
Smaller organizations, especially startups, don’t necessarily see the value of spending money for this data on a monthly basis and will try to craft compensation plans based on other criteria such as calls, sample drops, recruitment of doctors to speaker’s bureaus or events, and other methods thought to show a salesperson’s effectiveness. While this may work for the short term, the data gathered (calls, samples, recruitment) needs to be assimilated with prescription data to really know the effectiveness of various campaigns.
One example is an actual case with one of our medium sized customers. This customer ran a registry, and had doctors on their advisory board. When all of this data was merged and a query was run to see the script writing habits of doctors on the board, they found
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