Atricle Dump - Business

Branding and Business Identity - Image is Everything!
Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. We’re talking about overall image of storefront; interior design, marketing materials, website and even your people, (staff members). All of these elements determine how your business is perceived. They also tie in with your overall brand and help people decide if they will do business with you, or not.The heart of you

Having Your Own Business
Many people say they want their own business, but have no idea what's involved in such an endeavor. Having your own business is nothing like having a job, and most peoples experience is with having a job and working for someone else. You see, when you have a job, you get a paycheck for the time you spend working. When you have your own business, the process is just the opposite. You put in the work and then get paid at some point in the future. There is no rec

Identity theft is one of the hottest topics around. But who are the real victims here? Of course consumers are affected the most. While consumers are usually not liable for fraudulent charges, it can take years to come back from identity theft and it's no small task. Consumer victims may get hit with higher interest rates or even be denied credit. Credit card companies would have you believe they are the biggest victims. To a certain extent, that's true. If you're looking at pure numbers, they are losing the most money. But credit card companies are recouping their losses through higher interest rates and fees. And they also pass the buck to retailers who accept fraudulent credit cards. Credit card chargebacks can completely wipe out your profits. What can you do to protect your business and your profits?

The first thing your cashiers should look at is the front of the card. Most credit cards have holographic images on the front. Cashiers should also check to make sure the embossed numbers haven't been altered. Fraudsters will sometimes use a clothes iron to remove some of the numbers and then emboss new numbers on the card. Then they'll deface the magnetic strip so it won't swipe. That forces the cashier to manually enter the numbers on the card. If the card won't swipe for any reason, make sure your cashier ge

The High Cost of Employee Turnover Among Project Managers
Imagine for a moment this scenario from a frustrated Senior Manager of a large pharmaceutical organization: “Our organization has experienced a large turnover among project managers in the past year. This creates problems providing ongoing quality and service to our stakeholders. We just don’t know what is causing the problem!” Sound familiar? Well you’re not alone. I remember that filmmaker Woody Allen once said that “80% of success is showing up.” However,

Consumer victims may get hit with higher interest rates or even be denied credit. Credit card companies would have you believe they are the biggest victims. To a certain extent, that's true. If you're looking at pure numbers, they are losing the most money. But credit card companies are recouping their losses through higher interest rates and fees. And they also pass the buck to retailers who accept fraudulent credit cards. Credit card chargebacks can completely wipe out your profits. What can you do to protect your business and your profits?

The Stress of Success: Trapped in a Gilded Cage
We have all met them: the highly successful businessman, the indispensable boss, the key team member. They are the best at what they do. They are appreciated by everyone. They are making money hand over fist. They have high blood pressure and heart problems. They drive a nice car and live in a nice house. They often have a wonderful family or trophy spouse. They are at the top of their game and could drop dead at any moment. They are usually well-mannered, sometime

it card companies are recouping their losses through higher interest rates and fees. And they also pass the buck to retailers who accept fraudulent credit cards. Credit card chargebacks can completely wipe out your profits. What can you do to protect your business and your profits?

Making Lemon-Aid Out of a Lemon PowerPoint Presentation
What do you do if your boss gives you a thoroughly lousy PowerPoint presentation to deliver and it has 50 bullet points on each slide, complicated graphs, and long sentences everywhere?Don’t panic! In this case, your PowerPoint slides are not going to help your presentation. But they don’t have to hurt you or destroy the presentation either. Here is what I recommend you do in this tough situation:1. Ask your boss what the desired result is from the

your profits?

The Little Thing That Can Make You Big Money: Small Business Marketing
For the last week I’ve been listening to a 27 hour-long marketing seminar that was recorded back in 2000 and it is very interesting how the little things just pop out at you when you spend so much time immersed in a topic.Now I don’t expect all of you to spend your time immersed in marketing the way Travis and I do on a daily basis, day-after-day.BUT I do expect you to take the advice we give you because we’re boiling it down for you and hopefully mak

es iron to remove some of the numbers and then emboss new numbers on the card. Then they'll deface the magnetic strip so it won't swipe. That forces the cashier to manually enter the numbers on the card. If the card won't swipe for any reason, make sure your cashier gets an impression of the card and that the impression is legible. This will serve as proof that the card was physically present in case there is a chargeback. If your register does not automatically call for verification, make sure the cashier does.

The next thing a cashier should do is check the back of the card. The signature strip should have multiple colors and/or the name of the credit card company. Fraudsters have been known to remove a signature strip or cover it with Wite Out® and sign the cardholder's name. Speaking of signatures, cashiers should always match the signature on the back of the card with the customer's signature on the charge slip. This can be done while the customer is signing, to prevent the appearance of distrust. Now if the signatures don't match, it is perfectly acceptable to ask for a picture ID. What if there's no signature? Technically, the credit card is not valid unless it is signed. It says so right on the back of the card. Most credit card companies suggest that you require a picture ID rather than denying the transac

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At a time when gas exporting countries are considering the formation of an OPEC type gas producer's cartel, EU President Barrosso has argued the case for a united European energy strategy in order to improve and maintain a more favourable bargaining position. In an interview with energy expert Jonathan Stern of Oxford University's Institute of Energy Studies, he argues that such a strategy is necessary, but, doubts, given the very differences that exist with gas production, distribution and marketing, that the formulation of an OPEC type organisation is 'almost certainly not viable'.

Becoming a middle man in any situation is tough. It is especially hard when you are dealing with your clients on one side and your team on the other. It sometimes can be a tough act to juggle, but it can definitely be rewarding and help you expand your business as well as your client base.

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Atricle Dump - A Retailer's Guide to Credit Card Fraud Prevention

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