hen I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the only one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.

Personal Not Pushy

You can apply this

Follow-up Before and After the Sale

If you are new to sales or a proven veteran, you are probably looking for ways to improve your bottom line. There are many ways to market and promote yourself and your product or service. Sometimes it is the tool that is the simplest, inexpensive and easy to use that is most often overlooked. Implementing good follow-up before and after a sale is the tool that will build trust and loyalty, grow your bottom line and keep it growing.

Personal Touch Paves the Way

What I am talking about is greeting cards. If you continue you sales efforts and follow-up lunches, meetings and phone calls with a simple card expressing thanks and appreciation, you will become the one who is appreciated. Do this consistently and you will become the one that is remembered, referred, and trusted. You will make the sale or close the deal.

Appreciation Over Self Promotion

It is puzzling to me why this tried and true sales technique is overlooked an underused. The proof of the technique, I’m sure can be found in a bunch of statistics but you can know the power of it by being the recipient of someone who uses this technique. Of all people selling today, I learned how powerful this approach is from a paint contractor. He was referred to me by a cashier working at a grocery store checkout line, someone that I had never met before. I just commented how beautiful this spring day was and followed it with “I should be painting my house”. Well before I knew it I had his card in my hand and a hearty recommendation. To keep a long story short, I got three estimates and his was not the cheapest but all estimates were pretty close. He followed up with a thank-you card and a list of painting tips and his contact information. I procrastinated on it for two months and during that time received two more cards. One card with paint brush cleaning tips and contact information including his website. The other card with his favorite local paint store and contact information. When I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the only one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.

Personal Not Pushy

You can apply this f

he Way

What I am talking about is greeting cards. If you continue you sales efforts and follow-up lunches, meetings and phone calls with a simple card expressing thanks and appreciation, you will become the one who is appreciated. Do this consistently and you will become the one that is remembered, referred, and trusted. You will make the sale or close the deal.

Appreciation Over Self Promotion

It is puzzling to me why this tried and true sales technique is overlooked an underused. The proof of the technique, I’m sure can be found in a bunch of statistics but you can know the power of it by being the recipient of someone who uses this technique. Of all people selling today, I learned how powerful this approach is from a paint contractor. He was referred to me by a cashier working at a grocery store checkout line, someone that I had never met before. I just commented how beautiful this spring day was and followed it with “I should be painting my house”. Well before I knew it I had his card in my hand and a hearty recommendation. To keep a long story short, I got three estimates and his was not the cheapest but all estimates were pretty close. He followed up with a thank-you card and a list of painting tips and his contact information. I procrastinated on it for two months and during that time received two more cards. One card with paint brush cleaning tips and contact information including his website. The other card with his favorite local paint store and contact information. When I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the only one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.

Personal Not Pushy

You can apply this

e proof of the technique, I’m sure can be found in a bunch of statistics but you can know the power of it by being the recipient of someone who uses this technique. Of all people selling today, I learned how powerful this approach is from a paint contractor. He was referred to me by a cashier working at a grocery store checkout line, someone that I had never met before. I just commented how beautiful this spring day was and followed it with “I should be painting my house”. Well before I knew it I had his card in my hand and a hearty recommendation. To keep a long story short, I got three estimates and his was not the cheapest but all estimates were pretty close. He followed up with a thank-you card and a list of painting tips and his contact information. I procrastinated on it for two months and during that time received two more cards. One card with paint brush cleaning tips and contact information including his website. The other card with his favorite local paint store and contact information. When I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the only one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.

Personal Not Pushy

You can apply this

his card in my hand and a hearty recommendation. To keep a long story short, I got three estimates and his was not the cheapest but all estimates were pretty close. He followed up with a thank-you card and a list of painting tips and his contact information. I procrastinated on it for two months and during that time received two more cards. One card with paint brush cleaning tips and contact information including his website. The other card with his favorite local paint store and contact information. When I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the only one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.

Personal Not Pushy

You can apply this

hen I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the only one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.

Personal Not Pushy

You can apply this follow-up technique to any business or personal relationship. Keep the content simple and straight forward. When following up don’t use it to sell again. Sincere thanks for meeting, some information, industry news or an invitation to a business event will do just fine. Adding photos to the card is a fantastic way to stand out against competitors.

By now you are probably saying that, if this is a sales technique that can drastically improve my bottom line, then why are more people not using it? Well there are some using it and profiting with it. Others don’t want to appear pushy, many forget or don’t make it a habit, some make false assumptions about its effectiveness and many rely on other less effective methods to stay in contact( Ex: face to face visits, phone calls and e-mail).

Using this technique to re-connect with anyone on an ongoing basis will help people stop and say that this guy/gal is very professional, not pushy and has a product or service that will contribute to their success. You have now become a welcome break in their busy day. You have created the beginning of a loyal client customer relationship.

With Trust and Loyalty, Comes Benefits.

They are more likely to refer you to their customers and associates.

They will be more forgiving when things go wrong.

They will help you improve you business by giving you quality feedback.

They will be a source of greater income not only now but in the future.

You will be remembered and appreciated. The uncomfortable feeling of constant self promotion and repetitive product/service promotion will be history. By implementing this follow-up technique, you will have begun the process of creating a more meaningful and prosperous business or personal relationship.