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Atricle Dump - Create a Giant Postcard to Market Your Business and Get Results Fast!
Are your customers at the centre of your organisation? Are you confident that you can optimize your CRM strategy to maximize value from your CRM technology investments? This White Paper by ROCC outlines just some of the principles of implementing CRM strategies within SMEs and touches upon the role technology plays.CRM is no longer the domain of large corporates. The dramatic rise in sales of CR
Keep it Simple
The copy on the back side of the postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to break up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/o
Often, owners of structured settlements are faced with a liquidity crisis that necessitates the sale of a part of the structured settlement. The reasons for selling a structured settlement can include an emergency medical expense and business opportunities. Structured settlements are sold to buyers directly by the seller or through a broker.Buyers of structured settlements usually have a number
Make it BIG
A giant postcard, also called an oversized, jumbo, or #14 postcard is a low-cost, effective device for branding your business and creating prospect response. Start with a 6" x 9" or larger size postcard and print in full color to make it stand out from the stack of white envelopes in today's mail. Postage is the price of a first class stamp.
Customize It
Find a printer who can print "variable data" and you can customize the postcard with your prospect's first name in the design along with their mailing address. Who can resist reading a postcard with their very own name in the headline? You don't need to use peel and stick address labels anymore either!
Brand It
I recommend several mailings using the same brand, theme, or graphic to make a memorable impression in your prospect's mind. Make your brand simple, unique and easily identifiable. If you are selling an informational product, workshop or seminar are positioned yourself as the expert, I recommend that you use an engaging photo of yourself somewhere in the layout.
Make a Series
Remember, it takes repeated impressions-some say 7 or 9 times-before your prospect will buy. Mail out your postcard or series of postcards before and/or after an event such as a tradeshow or conference where you are exhibiting or before your own event.
Use a Catchy Headline and Stunning Graphics
On the front side, write a provocative statement, compelling question or catchy headline directed to your target market. Add an unusual, colorful, or stunning graphic or photo. Check out royalty-free stock libraries for low cost photos and illustrations at these sites: www.istockphoto.com, www.photos.com, and www.bigstockphoto.com. If you lack creative talent, hire a graphic designer to prepare the file for your printer.
Keep it Simple
The copy on the back side of the postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to break up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/o
Getting a translation done can be a serious business. Maybe not if you are only having a brief email translated, but definitely so if you are dealing with business documents, reports of anything that will be printed. Many people however approach translation too lightly believing it is an easy, quick and straightforward process. This is far from the truth.Translation is a complex affair and needs
Customize It
Find a printer who can print "variable data" and you can customize the postcard with your prospect's first name in the design along with their mailing address. Who can resist reading a postcard with their very own name in the headline? You don't need to use peel and stick address labels anymore either!
Brand It
I recommend several mailings using the same brand, theme, or graphic to make a memorable impression in your prospect's mind. Make your brand simple, unique and easily identifiable. If you are selling an informational product, workshop or seminar are positioned yourself as the expert, I recommend that you use an engaging photo of yourself somewhere in the layout.
Make a Series
Remember, it takes repeated impressions-some say 7 or 9 times-before your prospect will buy. Mail out your postcard or series of postcards before and/or after an event such as a tradeshow or conference where you are exhibiting or before your own event.
Use a Catchy Headline and Stunning Graphics
On the front side, write a provocative statement, compelling question or catchy headline directed to your target market. Add an unusual, colorful, or stunning graphic or photo. Check out royalty-free stock libraries for low cost photos and illustrations at these sites: www.istockphoto.com, www.photos.com, and www.bigstockphoto.com. If you lack creative talent, hire a graphic designer to prepare the file for your printer.
Keep it Simple
The copy on the back side of the postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to break up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/o
Industry OverviewAs the company to ever create an online pharmacy, CVS has brought a new flavor to the pharmaceutical industry. Currently, Consumer Value Store is #53 of fortune 500 companies. The company operates primarily from prescription drugs sales which accounts for 70% of its total revenues. CVS is actually one of the most pervasive drugstore chains in America; it operates nearly 4,100 fa
Make a Series
Remember, it takes repeated impressions-some say 7 or 9 times-before your prospect will buy. Mail out your postcard or series of postcards before and/or after an event such as a tradeshow or conference where you are exhibiting or before your own event.
Use a Catchy Headline and Stunning Graphics
On the front side, write a provocative statement, compelling question or catchy headline directed to your target market. Add an unusual, colorful, or stunning graphic or photo. Check out royalty-free stock libraries for low cost photos and illustrations at these sites: www.istockphoto.com, www.photos.com, and www.bigstockphoto.com. If you lack creative talent, hire a graphic designer to prepare the file for your printer.
Keep it Simple
The copy on the back side of the postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to break up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/o
Too many professionals struggle with an unhealthy balance of work and play, as their careers take over the majority of their time and leave them with little energy to devote to other priorities such as family, friends, and personal well-being.Is there a way to find happiness through a successful career that will allow you to still enjoy all aspects of your life? Believe it or not, there is. You,
Use a Catchy Headline and Stunning Graphics
On the front side, write a provocative statement, compelling question or catchy headline directed to your target market. Add an unusual, colorful, or stunning graphic or photo. Check out royalty-free stock libraries for low cost photos and illustrations at these sites: www.istockphoto.com, www.photos.com, and www.bigstockphoto.com. If you lack creative talent, hire a graphic designer to prepare the file for your printer.
Keep it Simple
The copy on the back side of the postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to break up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/o
You may not realize this but your thoughts and thought processes have an impact on how you run your business and its inherent success. The way you think has an effect on your business and thinking positively or negatively may make or break you. How does a person's thought processes affect a business? What is the correlation between the way your mind works and how successful your business is and will be
Keep it Simple
The copy on the back side of the postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to break up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/or website) with a contrasting color or bold font. Be sure to leave 5/8" margin of white space on the bottom end of the mailer side. This is where the post office will imprint a bar code, and you don't want it to cover your important information!
Tell the Prospect What to Do
You may want the prospect to call you or contact you via email. You can direct him/her to your website for free offers. Then capture their email addresses when they sign up for your free ezine, report, audio recording. Be sure to follow up right away.
Don't forget your call to action. Be absolutely clear with what you want your prospect to do next. This is the last line of text on the back side of the card, right above your contact information.
Put this hard working tool to work for you and just watch your response rate soar!
Copyright 2006 Karen Saunders
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