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    The 7 Myths of Marketing a Service Business
    Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake
    lling
    Bad Seduction - Advertising Techniques That Don't Work
    I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.First, small business o
    If you’ve been cold calling
    Effective Cover Letter for a Resume: the Best Way of Getting the Job
    Today, the trend of writing a cover letter becomes increasingly popular to most companies. You should never ask why. Because time is a very important factor being considered by most business minded people in achieving the company's succes
    u’ve been cold calling
    Salary Negotiations - What You Need to Know
    Salary negotiations are a lot like the game show Deal or No Deal, except of course for the 26 models and Howie Mandel. When you're presented with an offer, you have two choices: You can either accept it, or reject it and gamble f
    een cold calling
    Large Posters - A Solution To All Your Ad Woes
    I was losing sleep over this, so you can imagine how grave my concern is. The business I was setting up required dedicated effort and since this is my baby I was giving extra attention to it. Now my only area of concern was publicity abou
    old calling
    Entrepreneur or Self Employed-What Are You
    My experience as a business coach is that those that make their own businesses succeed are driven “away” from “being employed” and into self employment by at least one of the following 3 reasons:1) No Outlet for Self Expression – t
    lling long you have probably

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