Tags |
|
|
Links |
|
|
Atricle Dump - Tell Stories to Your Customer
Leaders and managers report that they spend a significant amount of time in meetings which are poorly run and do not produce meaningful results. It doesn’t take many of these ineffective meetings to derail internal processes, stagnate decision making, and frustrate employees and managers. The best way to avoid this pitfa
The mechanics are simple. A good story’s opening is clear and engaging. The sequence of events must be easy
Select a market with care: Study the market before you decide to enter an overseas trade show. You will find that most government agencies have publications and statistics that are helpful. Trade associations, chambers of commerce, foreign consulates also can assist you.Decide your objectives: Why do you want to exh
Groucho Marx (1890-1977) Comedian and actor
Facts tell, while stories sell.
Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they are selling.
Top salespeople can build trust and credibility while overcoming skepticism by talking about how another customer solved a problem by using a product or service. A good story can address an objection or concern before the customer ever brings it up. Done right, the story well-told makes the storyteller appear sincere and trustworthy.
Sales presentations are the quickest way to lose a sale since there may be nothing more obvious or obnoxious than a canned pitch, better known as “death by PowerPoint”. Shut down the laptop and build the relationship with your customer by sharing your stories.
Connect with a customer’s emotions by talking about past experiences with other customers. Stories can be a great way to break the ice with a new customer and ease the natural tension in a sales call. For the existing client, the well-told tale can enrich the business relationship. Generally, customers can identify with the story and can picture themselves as a part of the story. This emotional connection helps them remember the story while they may never remember the facts or figures, let alone the features and benefits of your product. Stories should have a simple theme or value; if the tale is too complicated the message could get lost.
The mechanics are simple. A good story’s opening is clear and engaging. The sequence of events must be easy
I attended ECPweb's Software and Asset Management Summit '04 at The University of Chicago to deliver a workshop on software auditing and compliance. It was a great opportunity for me to talk with other industry professionals as well as to speak with IT and asset managers tasked with implementing asset management (AM) and c
Top salespeople can build trust and credibility while overcoming skepticism by talking about how another customer solved a problem by using a product or service. A good story can address an objection or concern before the customer ever brings it up. Done right, the story well-told makes the storyteller appear sincere and trustworthy.
Sales presentations are the quickest way to lose a sale since there may be nothing more obvious or obnoxious than a canned pitch, better known as “death by PowerPoint”. Shut down the laptop and build the relationship with your customer by sharing your stories.
Connect with a customer’s emotions by talking about past experiences with other customers. Stories can be a great way to break the ice with a new customer and ease the natural tension in a sales call. For the existing client, the well-told tale can enrich the business relationship. Generally, customers can identify with the story and can picture themselves as a part of the story. This emotional connection helps them remember the story while they may never remember the facts or figures, let alone the features and benefits of your product. Stories should have a simple theme or value; if the tale is too complicated the message could get lost.
The mechanics are simple. A good story’s opening is clear and engaging. The sequence of events must be easy
Entrepreneurs and small business owners often ask what the keys to successful business plan writing are. Obvious mistakes and omissions are pretty common – especially for first-time business plan writers who don’t know how to write a business plan. Fortunately, these mistakes are also easy to avoid. Here are eight tips th
Sales presentations are the quickest way to lose a sale since there may be nothing more obvious or obnoxious than a canned pitch, better known as “death by PowerPoint”. Shut down the laptop and build the relationship with your customer by sharing your stories.
Connect with a customer’s emotions by talking about past experiences with other customers. Stories can be a great way to break the ice with a new customer and ease the natural tension in a sales call. For the existing client, the well-told tale can enrich the business relationship. Generally, customers can identify with the story and can picture themselves as a part of the story. This emotional connection helps them remember the story while they may never remember the facts or figures, let alone the features and benefits of your product. Stories should have a simple theme or value; if the tale is too complicated the message could get lost.
The mechanics are simple. A good story’s opening is clear and engaging. The sequence of events must be easy
There have often been debates over whether successful businesses most need good managers or good leaders. However, the discussion is superfluous since the answer is “both.” However, knowing the key differences between the two roles is important.To understand the role of a manager consider athletes who run the 100-
The mechanics are simple. A good story’s opening is clear and engaging. The sequence of events must be easy
According to the American Health Insurance Providers (AHIP) the number of individuals enrolled in an HSA-type insurance plan went from 438,000 in 2004 to 3.2 million in 2005...a seven fold increase in one year! And, by the year 2010, the Treasury Department projects 40 to 45 million people will be covered.
The mechanics are simple. A good story’s opening is clear and engaging. The sequence of events must be easy to follow. Don’t be too clever or you might lose your audience. The story must have a clear ending and must have had a purpose. If done right, the story lives on in the memory of your customer. Story telling can achieve things that marketing brochures can't.
Be sure to tell true stories and not tall tales. An outlandish fib or an outright lie will be immediately visible and self-defeating. Keep a record of all your stories. This preserves the stories for use by others in your firm and it will protect the facts within the story. A good use of the archived stories could be to help your new employees learn about your firm’s value proposition. Or, when properly edited, these stories could go on your website for viewing by visitors.
One more thought: Stories don’t all need happy endings. Sad stories can help us learn and teach others.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/36497/articledump-Tell-Stories-to-Your-Customer.html">Tell Stories to Your Customer</a>
BB link (for phorums):
[url=http://www.articledump.net/article/36497/articledump-Tell-Stories-to-Your-Customer.html]Tell Stories to Your Customer[/url]
Related Articles:
Leaning Health - Transforming the Health Service
Innovation - Gaining Consumer Acceptance
Electronics Contract Manufacturing Lead Time Reporting
Bookmark it:
|