Tags |
|
|
Links |
|
|
Atricle Dump - Retail's First Moment Of Truth - The Package
When you provide a consumer service or product, you have the legal and moral right to be paid within contractual terms. Consumer accounts not paid within your payment terms can restrict your cash flow, business growth and in some situations, the ability to continue operating your business.The following consumer collections report outlines 11 guidelines you can follow to increase the amount of in-house consumer collections your business collects.1] Have a Defined Credit and Consumer Collections PolicyOne of the major causes of overdue receivables is that a business has not defined to its consumer customers and staff when accounts are to be paid. If consumer customers are not educated that accounts are to be paid on time, then chances are they'll pay late or sometimes not at all. Make sure that your company's terms of payment are clearly stated in writing to each consumer customer.2] Invoice Promptly and Send Statements RegularlyIf you don't have a systematic invoicing and billing system, get one. Many times the consumer account hasn't paid simply because they haven't been billed or reminded to pay in a timely manner. This situation usually occurs in smaller or newer businesses where they're short on staff to invoice and bil
Packaging Innovation:
One major shift in consumer acceptance can cause a landslide of new product innovations. Companies are building entire brands around environmentally friendly packaging and consumers are waking up to the “garbage” problem.
Product security:
Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. If you cannot prove that, your product is secure and hasn't been tampered with, look out. Consumers are getting more and more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Under this category comes RFID applications and tracking your products from the manufacturer to the consumer. Believe it or not the media is driving this. Too much packaging that’s too hard to open. Consumer Reports just ran a spread in March about the 5 most difficult to open packages. (The Oyster Awards) And at Christmas time there are always scores of articles about “wrap rage”. So make sure the consumer can get in to the box and more importantly that it’s not a negative experience in doing so.
So if you want to package products consumers will buy keep the above in mind and:
Look outside your industry for innovative packaging ideas.
Don't become so “industry” focused that you overlook opportunities in other markets.
Get grounded in hot consumer trends and understand what drives people to buy.
Don't just package hype, package experiences.
Deliver value in the form of benefits consumers will derive from buying your product.
Keep current on who is buying what and where and don’t rely on what worked in the past.
Lastly look at the package from the consumer’s perspective not the manufacturers
We hear how difficult it can be to be a single mother and hold a career. A few fathers may have this problem so it applies equally to all those single fathers out there as well. Few of us know really how many hurdles these woman (single parents) have to go through in order to advance in their careers. Hurdles often include skills, wages and competing interests.The Department of Labor states that about 69% of all single mothers are working. This number shows some indication of decline as the economy sours. Since such woman have competing interests, have more problems, often less skills, and must balance between work & family they are typically one of the first groups to lose their jobs. Even while working they have some of the lowest income levels. The problems these woman face can be summarized as follows:SkillsMany of the working mothers have only sporadic prior experience. Since they have been busy raising children many of these mothers have not had the opportunity to attend trade schools or colleges. Furthermore, a career is developed over time and in many cases these woman have moved in and out of the workforce thereby they are unable to maintain a career.Competing InterestsBusinesses love when employees are committed
Just because you have a great product doesn't mean its going to sell. Or even if you have it in the right retail environment that it’s going to fly off the shelf. Packaging a product the right way entails much more than just creating a box to put your product in. Sure, you are going to get it there in one piece, we hope but gone are the days of the box acting as only a protective shipping container. The box today is the "retail" salesperson. The box or package is expected to provide the necessary information to make an informed shoppers’ decision plus no salesperson is available to answer a question either. So the package must be the silent salesperson to tell all there is needed to know.
More importantly conveying the information about what is inside and how it’s going to help the consumer solve a problem. That’s an important factor to remember. When someone looks at your product in their minds they are saying “What is this product going to do for me?” Do think about your package from a consumer’s perspective, not a package designers or engineers. Don’t get caught up in the notion about what has to be “ON” the box rather what needs to be on the package to pique or satisfy the consumer’s interest. Keep engineering driven statements to a minimum, rather explain what value and benefits they will derive vs. technically oriented information.
Think about the people who shop. Today’s consumer is a moving target. You have market trends, demographics and market niches that are continually evolving at any point in time. If you are not staying on top of these trends then your product isn’t “connecting” to them with the right message. That core “message” is one of the most important attributes of your product packaging.
An intrinsic message can be conveyed in a number of ways. You can make your product more appealing though a variety of package applications. Here are a few ideas to consider, compelling graphics, a complete family of interrelated products, engaging lifestyle photographs, clear and concise and short instructions and benefits driven statements. All of which have a subtle “feel good” message for the consumer. It tells them what they need to know or provides information that “connects” them with other satisfied buyers.
Were you aware that women either influence or make the purchasing decision 85 percent of the time? In some market sectors its more and in some less, but over all its women that make the primary purchasing decision. What is going to get her to buy your product? The answer is not what you might think.
But consumer’s goods companies are finally waking up to that fact. Unfortunately, its not as simple as just taking the man off the box and replacing it with a woman. Nor is it to use pink packaging or other feminine colors. . Did you know that the number one color for packaging chosen by women is blue followed closely by red?
So first, understand you need to connect with her on an intrinsic level. Do you understand why she is making the purchase? Alternatively, you need to know where she will be shopping. One thing is for sure, she will be in a hurry. Today's women are over worked, time crunched, and busy multitasking. How are you going to help her make an informed purchasing decision? Make it easy for her to buy and easy to use and understand and you will have a winner.
Are you aware that the 50 + generation is the fastest and most affluent purchasing demographic?
Did you know that:
· Americans age 50-plus control $7 trillion, or 70% of all US wealth.
· The 50-plus group brings in $2 trillion in annual income that they want to and are willing to spend.
· One baby boomer turns 50 every 8 seconds of every day. Do a little calculating here about this market size. Think of all the boomers that you know besides me.
· The most common phrase that seems to satisfy everyone is “active adults.”
Do you know what they want in their product packaging?
Whether you use the word, "boomer," "senior over 50," or "aging," this age group doesn't want to be referred to as old. No "over the hill" context. Use words that are not considered negative. In a recent survey I conducted, the words "golden," "aging" and "elder" were disliked.
Sell the 50 + generation the experience and the benefits that come in using your product or service. Lifestyle issues are important. Boomers expect to live well and longer so conveying this in your product will create relevance. And don’t forget their eye sight issues too. Bigger type will satisfy them. As our population matures manual dexterity in opening the product will also become increasingly important.
It’s trends like this that dramatically influence product packaging and who will be the primary shopper. Yes, there are many other important demographics out there but women and 50+ gen. account for a tremendous and lucrative segment of the population. One you cannot overlook in any product packaging.
So it is imperative to understand what today’s consumer expects and demands from their product packaging. When a consumer shops, 70 % of the time they make the purchasing decision in the retail environment. That means at the store, not before and also means your product is competing with dozens of like or similar products for their attention. The clutter and proliferation of competitive products is almost mind boggling.
So even if you have established brand awareness, is it enough to make your product stand out on the shelf? A quick note here on branding for seniors: The over 50 population is not brand loyal contrary to what you might think. They will switch brands if you provide a superior experience especially at a lower or competitive price.
What makes this problem even more difficult is that on average a consumer is going to take approximately 2.6 second to make up their mind whether to pick your product off the shelf. That’s a few seconds of retail sensory overload that going to determine whether or not your product will sell. So your package better have the right message geared towards the right audience.
There are so many factors that can influence a buyer to pick up your product. But there are several things which I call “universal truths” that influence virtually any consumer.
1st: Time is not on your side.
Consumers are in a hurry. They are not going to take a lot of time making up their minds which item to buy. Make your product easy for them to access where and when they are shopping and have your product make the buying decision for them.
2nd: Convenience is mandatory.
Look at the success of Wal-Mart or Best Buy where you can access a myriad of products under one roof. Today’s consumer is looking for one stop shopping where they can the majority of what they need in one place. Other growth areas include convenience stores which are upgrading and expanding their quality and quantity of products.
3rd: KISS. Keep it simple stupid.
The more complicated the decision making process the more likely you will loose their interest. It needs to be quick, simple and uncomplicated.
Last but not least-----give them a reason to buy. What is this product going to do for them? In many cases They will even pay more if it solves a problem.
Other "social” issues that can influence your package in include:
Environmentally accountability or sustainability: Green issues revolving around disposability, recyclability, and the latest hot button issue bio-plastics or bio-resins. The environmental aspects of packaging are heating up. Every week there are dozens of article pertaining to packaging and the waste stream.
Packaging Innovation:
One major shift in consumer acceptance can cause a landslide of new product innovations. Companies are building entire brands around environmentally friendly packaging and consumers are waking up to the “garbage” problem.
Product security:
Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. If you cannot prove that, your product is secure and hasn't been tampered with, look out. Consumers are getting more and more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Under this category comes RFID applications and tracking your products from the manufacturer to the consumer. Believe it or not the media is driving this. Too much packaging that’s too hard to open. Consumer Reports just ran a spread in March about the 5 most difficult to open packages. (The Oyster Awards) And at Christmas time there are always scores of articles about “wrap rage”. So make sure the consumer can get in to the box and more importantly that it’s not a negative experience in doing so.
So if you want to package products consumers will buy keep the above in mind and:
Look outside your industry for innovative packaging ideas.
Don't become so “industry” focused that you overlook opportunities in other markets.
Get grounded in hot consumer trends and understand what drives people to buy.
Don't just package hype, package experiences.
Deliver value in the form of benefits consumers will derive from buying your product.
Keep current on who is buying what and where and don’t rely on what worked in the past.
Lastly look at the package from the consumer’s perspective not the manufacturers.
International firms accelerated their globalization operations over the last few decades because of the development of the internet, improved telecommunications technology, the unending quest for cheap labour, improved international trade laws and treaties; and a spate of mergers and acquisitions forcing companies to be increasingly competitive. Improved telecommunications technology has also been a factor in the increase in global trade and investment. Cellular technology, wireless e-mail and all the spin off devices have had a huge impact on a company’s ability to conduct business thousands of miles outside of its home base.The unending quest to produce products more cheaply has also fuelled the drive for companies to globalize. Many companies today are establishing production centers in parts of the world where labour is cheap. India, China and Mexico continue to be popular countries for this practice. Mergers and Acquisitions have been the buzz words of the past few decades. The creation by merger of larger and leaner companies has forced smaller companies to seek non traditional ways of competing. Global trade and investment is one answer to this dilemma.Companies are in business to make money and are therefore always poised for ways t
An intrinsic message can be conveyed in a number of ways. You can make your product more appealing though a variety of package applications. Here are a few ideas to consider, compelling graphics, a complete family of interrelated products, engaging lifestyle photographs, clear and concise and short instructions and benefits driven statements. All of which have a subtle “feel good” message for the consumer. It tells them what they need to know or provides information that “connects” them with other satisfied buyers.
Were you aware that women either influence or make the purchasing decision 85 percent of the time? In some market sectors its more and in some less, but over all its women that make the primary purchasing decision. What is going to get her to buy your product? The answer is not what you might think.
But consumer’s goods companies are finally waking up to that fact. Unfortunately, its not as simple as just taking the man off the box and replacing it with a woman. Nor is it to use pink packaging or other feminine colors. . Did you know that the number one color for packaging chosen by women is blue followed closely by red?
So first, understand you need to connect with her on an intrinsic level. Do you understand why she is making the purchase? Alternatively, you need to know where she will be shopping. One thing is for sure, she will be in a hurry. Today's women are over worked, time crunched, and busy multitasking. How are you going to help her make an informed purchasing decision? Make it easy for her to buy and easy to use and understand and you will have a winner.
Are you aware that the 50 + generation is the fastest and most affluent purchasing demographic?
Did you know that:
· Americans age 50-plus control $7 trillion, or 70% of all US wealth.
· The 50-plus group brings in $2 trillion in annual income that they want to and are willing to spend.
· One baby boomer turns 50 every 8 seconds of every day. Do a little calculating here about this market size. Think of all the boomers that you know besides me.
· The most common phrase that seems to satisfy everyone is “active adults.”
Do you know what they want in their product packaging?
Whether you use the word, "boomer," "senior over 50," or "aging," this age group doesn't want to be referred to as old. No "over the hill" context. Use words that are not considered negative. In a recent survey I conducted, the words "golden," "aging" and "elder" were disliked.
Sell the 50 + generation the experience and the benefits that come in using your product or service. Lifestyle issues are important. Boomers expect to live well and longer so conveying this in your product will create relevance. And don’t forget their eye sight issues too. Bigger type will satisfy them. As our population matures manual dexterity in opening the product will also become increasingly important.
It’s trends like this that dramatically influence product packaging and who will be the primary shopper. Yes, there are many other important demographics out there but women and 50+ gen. account for a tremendous and lucrative segment of the population. One you cannot overlook in any product packaging.
So it is imperative to understand what today’s consumer expects and demands from their product packaging. When a consumer shops, 70 % of the time they make the purchasing decision in the retail environment. That means at the store, not before and also means your product is competing with dozens of like or similar products for their attention. The clutter and proliferation of competitive products is almost mind boggling.
So even if you have established brand awareness, is it enough to make your product stand out on the shelf? A quick note here on branding for seniors: The over 50 population is not brand loyal contrary to what you might think. They will switch brands if you provide a superior experience especially at a lower or competitive price.
What makes this problem even more difficult is that on average a consumer is going to take approximately 2.6 second to make up their mind whether to pick your product off the shelf. That’s a few seconds of retail sensory overload that going to determine whether or not your product will sell. So your package better have the right message geared towards the right audience.
There are so many factors that can influence a buyer to pick up your product. But there are several things which I call “universal truths” that influence virtually any consumer.
1st: Time is not on your side.
Consumers are in a hurry. They are not going to take a lot of time making up their minds which item to buy. Make your product easy for them to access where and when they are shopping and have your product make the buying decision for them.
2nd: Convenience is mandatory.
Look at the success of Wal-Mart or Best Buy where you can access a myriad of products under one roof. Today’s consumer is looking for one stop shopping where they can the majority of what they need in one place. Other growth areas include convenience stores which are upgrading and expanding their quality and quantity of products.
3rd: KISS. Keep it simple stupid.
The more complicated the decision making process the more likely you will loose their interest. It needs to be quick, simple and uncomplicated.
Last but not least-----give them a reason to buy. What is this product going to do for them? In many cases They will even pay more if it solves a problem.
Other "social” issues that can influence your package in include:
Environmentally accountability or sustainability: Green issues revolving around disposability, recyclability, and the latest hot button issue bio-plastics or bio-resins. The environmental aspects of packaging are heating up. Every week there are dozens of article pertaining to packaging and the waste stream.
Packaging Innovation:
One major shift in consumer acceptance can cause a landslide of new product innovations. Companies are building entire brands around environmentally friendly packaging and consumers are waking up to the “garbage” problem.
Product security:
Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. If you cannot prove that, your product is secure and hasn't been tampered with, look out. Consumers are getting more and more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Under this category comes RFID applications and tracking your products from the manufacturer to the consumer. Believe it or not the media is driving this. Too much packaging that’s too hard to open. Consumer Reports just ran a spread in March about the 5 most difficult to open packages. (The Oyster Awards) And at Christmas time there are always scores of articles about “wrap rage”. So make sure the consumer can get in to the box and more importantly that it’s not a negative experience in doing so.
So if you want to package products consumers will buy keep the above in mind and:
Look outside your industry for innovative packaging ideas.
Don't become so “industry” focused that you overlook opportunities in other markets.
Get grounded in hot consumer trends and understand what drives people to buy.
Don't just package hype, package experiences.
Deliver value in the form of benefits consumers will derive from buying your product.
Keep current on who is buying what and where and don’t rely on what worked in the past.
Lastly look at the package from the consumer’s perspective not the manufacturers
So now you are convinced, you want to quit your job and work from home in your own home business.Smart move. As J. Paul Getty observed, "You must be in business for yourself, you'll never get rich working for someone else." And he would know. His father, George F. Getty thrust Paul into running George F. Getty, Inc. before he was even 20.Paul was very close to his elderly father and got very good at managing his father's company very quickly. Under Paul's supervision the company expanded rapidly, and before too long he was making his Dad millions. It was here that J. Paul Getty made his famous observation.It didn't take long though for Paul to go out on his own, and the story of J. Paul Getty was written.But you are here now on the threshold of the same decision, and you are looking at all kinds of vehicles to take you to business success. What business will you be in, what are you going to sell?There are a myriad of products out there being sold through mlm ‘opportunities', there are wholesalers with literally millions of products you can sell and drop ship to people. Maybe you even have your own product in mind that you've been working on because it's something that 'everybody needs'.Unfortunately this is where 99
· The 50-plus group brings in $2 trillion in annual income that they want to and are willing to spend.
· One baby boomer turns 50 every 8 seconds of every day. Do a little calculating here about this market size. Think of all the boomers that you know besides me.
· The most common phrase that seems to satisfy everyone is “active adults.”
Do you know what they want in their product packaging?
Whether you use the word, "boomer," "senior over 50," or "aging," this age group doesn't want to be referred to as old. No "over the hill" context. Use words that are not considered negative. In a recent survey I conducted, the words "golden," "aging" and "elder" were disliked.
Sell the 50 + generation the experience and the benefits that come in using your product or service. Lifestyle issues are important. Boomers expect to live well and longer so conveying this in your product will create relevance. And don’t forget their eye sight issues too. Bigger type will satisfy them. As our population matures manual dexterity in opening the product will also become increasingly important.
It’s trends like this that dramatically influence product packaging and who will be the primary shopper. Yes, there are many other important demographics out there but women and 50+ gen. account for a tremendous and lucrative segment of the population. One you cannot overlook in any product packaging.
So it is imperative to understand what today’s consumer expects and demands from their product packaging. When a consumer shops, 70 % of the time they make the purchasing decision in the retail environment. That means at the store, not before and also means your product is competing with dozens of like or similar products for their attention. The clutter and proliferation of competitive products is almost mind boggling.
So even if you have established brand awareness, is it enough to make your product stand out on the shelf? A quick note here on branding for seniors: The over 50 population is not brand loyal contrary to what you might think. They will switch brands if you provide a superior experience especially at a lower or competitive price.
What makes this problem even more difficult is that on average a consumer is going to take approximately 2.6 second to make up their mind whether to pick your product off the shelf. That’s a few seconds of retail sensory overload that going to determine whether or not your product will sell. So your package better have the right message geared towards the right audience.
There are so many factors that can influence a buyer to pick up your product. But there are several things which I call “universal truths” that influence virtually any consumer.
1st: Time is not on your side.
Consumers are in a hurry. They are not going to take a lot of time making up their minds which item to buy. Make your product easy for them to access where and when they are shopping and have your product make the buying decision for them.
2nd: Convenience is mandatory.
Look at the success of Wal-Mart or Best Buy where you can access a myriad of products under one roof. Today’s consumer is looking for one stop shopping where they can the majority of what they need in one place. Other growth areas include convenience stores which are upgrading and expanding their quality and quantity of products.
3rd: KISS. Keep it simple stupid.
The more complicated the decision making process the more likely you will loose their interest. It needs to be quick, simple and uncomplicated.
Last but not least-----give them a reason to buy. What is this product going to do for them? In many cases They will even pay more if it solves a problem.
Other "social” issues that can influence your package in include:
Environmentally accountability or sustainability: Green issues revolving around disposability, recyclability, and the latest hot button issue bio-plastics or bio-resins. The environmental aspects of packaging are heating up. Every week there are dozens of article pertaining to packaging and the waste stream.
Packaging Innovation:
One major shift in consumer acceptance can cause a landslide of new product innovations. Companies are building entire brands around environmentally friendly packaging and consumers are waking up to the “garbage” problem.
Product security:
Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. If you cannot prove that, your product is secure and hasn't been tampered with, look out. Consumers are getting more and more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Under this category comes RFID applications and tracking your products from the manufacturer to the consumer. Believe it or not the media is driving this. Too much packaging that’s too hard to open. Consumer Reports just ran a spread in March about the 5 most difficult to open packages. (The Oyster Awards) And at Christmas time there are always scores of articles about “wrap rage”. So make sure the consumer can get in to the box and more importantly that it’s not a negative experience in doing so.
So if you want to package products consumers will buy keep the above in mind and:
Look outside your industry for innovative packaging ideas.
Don't become so “industry” focused that you overlook opportunities in other markets.
Get grounded in hot consumer trends and understand what drives people to buy.
Don't just package hype, package experiences.
Deliver value in the form of benefits consumers will derive from buying your product.
Keep current on who is buying what and where and don’t rely on what worked in the past.
Lastly look at the package from the consumer’s perspective not the manufacturers
Leaf shredders are used to recycle yard and garden leaves into mulch. Shredded leaves produces fine materials that composts faster. Most common type of leaf shredders are electric leaf shredders. Advanced electric leaf shredders can shred more amounts of leaves into mulch in no time.In electric leaf shredders, leafs are mounted directly on a trash container. They consist of a leaf bag liner for instant disposal. Most electric leaf shredders have heavy duty flexible double cutting lines. The large funnel in electric leaf shredders allow easy loading of leaves. They can convert as much as 8 bags of leaves into mulch at once. Most electric leaf shredders have built in carrying handles and are easy to transport. Electric leaf shredders are easy to assemble and maintain.Advanced electric leaf shredders consist of a string trimmer unit built into the base of a large funnel. They have five shredding settings from coarse to super fine. These shredders can shred dry leaves as well as wet leaves. If the leaves are wet, they are fed into the machine slowly. Advanced electric leaf shredders can convert as much as 11 bags of leaves into mulch at a time. They can also process pine needles, grass clippings and thatch. Most advanced electric leaf shedders hav
What makes this problem even more difficult is that on average a consumer is going to take approximately 2.6 second to make up their mind whether to pick your product off the shelf. That’s a few seconds of retail sensory overload that going to determine whether or not your product will sell. So your package better have the right message geared towards the right audience.
There are so many factors that can influence a buyer to pick up your product. But there are several things which I call “universal truths” that influence virtually any consumer.
1st: Time is not on your side.
Consumers are in a hurry. They are not going to take a lot of time making up their minds which item to buy. Make your product easy for them to access where and when they are shopping and have your product make the buying decision for them.
2nd: Convenience is mandatory.
Look at the success of Wal-Mart or Best Buy where you can access a myriad of products under one roof. Today’s consumer is looking for one stop shopping where they can the majority of what they need in one place. Other growth areas include convenience stores which are upgrading and expanding their quality and quantity of products.
3rd: KISS. Keep it simple stupid.
The more complicated the decision making process the more likely you will loose their interest. It needs to be quick, simple and uncomplicated.
Last but not least-----give them a reason to buy. What is this product going to do for them? In many cases They will even pay more if it solves a problem.
Other "social” issues that can influence your package in include:
Environmentally accountability or sustainability: Green issues revolving around disposability, recyclability, and the latest hot button issue bio-plastics or bio-resins. The environmental aspects of packaging are heating up. Every week there are dozens of article pertaining to packaging and the waste stream.
Packaging Innovation:
One major shift in consumer acceptance can cause a landslide of new product innovations. Companies are building entire brands around environmentally friendly packaging and consumers are waking up to the “garbage” problem.
Product security:
Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. If you cannot prove that, your product is secure and hasn't been tampered with, look out. Consumers are getting more and more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Under this category comes RFID applications and tracking your products from the manufacturer to the consumer. Believe it or not the media is driving this. Too much packaging that’s too hard to open. Consumer Reports just ran a spread in March about the 5 most difficult to open packages. (The Oyster Awards) And at Christmas time there are always scores of articles about “wrap rage”. So make sure the consumer can get in to the box and more importantly that it’s not a negative experience in doing so.
So if you want to package products consumers will buy keep the above in mind and:
Look outside your industry for innovative packaging ideas.
Don't become so “industry” focused that you overlook opportunities in other markets.
Get grounded in hot consumer trends and understand what drives people to buy.
Don't just package hype, package experiences.
Deliver value in the form of benefits consumers will derive from buying your product.
Keep current on who is buying what and where and don’t rely on what worked in the past.
Lastly look at the package from the consumer’s perspective not the manufacturers
Lets put it this way; supposing you knew you needed to make a journey for your business and you had a gut feeling you should do it tomorrow. You get in you car, still not knowing where you are going at a time that feels right. You drive to your first junction and think to yourself, “Shall I go left or right”? You choose right, because it looks the better option! You keep changing direction throughout the morning based on what feels or looks right, until you decide to stop and have a break.“Am I here yet?” you wonder to yourself sitting having your coffee and bacon sandwich. You look around, “no, I am sure this is not where I want to be” so on you go again. A little later on you think to yourself, “Why am I here by myself? Should I have brought some of my colleagues with me?” “Never mind” you tell yourself, “its too late now, I will have to get by”. Eventually the fuel light comes on and now you know you have to stop at the nearest garage. At the petrol station you ponder, “how much fuel should I put in? I still don’t know how far I have got to go and I haven’t brought much money with me”. “It’s a good job I have an overdraft,” you tell yourself. You fill the tank to the top and then continue on you journey. Eventually you become tired and weary
Packaging Innovation:
One major shift in consumer acceptance can cause a landslide of new product innovations. Companies are building entire brands around environmentally friendly packaging and consumers are waking up to the “garbage” problem.
Product security:
Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. If you cannot prove that, your product is secure and hasn't been tampered with, look out. Consumers are getting more and more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Under this category comes RFID applications and tracking your products from the manufacturer to the consumer. Believe it or not the media is driving this. Too much packaging that’s too hard to open. Consumer Reports just ran a spread in March about the 5 most difficult to open packages. (The Oyster Awards) And at Christmas time there are always scores of articles about “wrap rage”. So make sure the consumer can get in to the box and more importantly that it’s not a negative experience in doing so.
So if you want to package products consumers will buy keep the above in mind and:
Look outside your industry for innovative packaging ideas.
Don't become so “industry” focused that you overlook opportunities in other markets.
Get grounded in hot consumer trends and understand what drives people to buy.
Don't just package hype, package experiences.
Deliver value in the form of benefits consumers will derive from buying your product.
Keep current on who is buying what and where and don’t rely on what worked in the past.
Lastly look at the package from the consumer’s perspective not the manufacturers.
Remember the package should be your first thought not your last.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/3665/articledump-Retails-First-Moment-Of-Truth--The-Package.html">Retail's First Moment Of Truth - The Package</a>
BB link (for phorums):
[url=http://www.articledump.net/article/3665/articledump-Retails-First-Moment-Of-Truth--The-Package.html]Retail's First Moment Of Truth - The Package[/url]
Related Articles:
Keywords-How to Avoid Being Too Dense
A Golden Opportunity for Women Business Owners in a $15 Billion Market
Bookmark it:
|