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Atricle Dump - A Compelling Elevator Speech: The Real Thing Happened to Me
Remember why you came to work today? Was it because you wanted to get started on making your company the best and most highly respected in the nation or the world? Probably not. You came to work today in order to make money to pay the bills and hope that there is a little left over to spend on yourself. You don't really care if the company makes a profit, you really only care if YOU make a profit. Will I have more income than expenses this week? Will I be able to take a vacation? Can I afford to go out to diner tonight rather than having to eat at home in front of the television?Do
“What sort of simple question?” I followed. He replied, “Does that matter to you?” I told him, “Yes; I want to know, ple
The catch phrase of the 1990s, Customer relationship management, was an instant darling of large and medium business houses, which in theory promised to develop and manage a happy and cordial relationship with customers. Now a decade and more into customer relationship management, organizations are slowly realizing that the unwieldy process is no longer easy to handle easily, as they initially thought, and forging a relationship forever is not gaining ground.The reasons for the slow progress of this magnificent management tool are not very difficult to understand, although it has t
“Hello,” I said with a smile. Having just come from the conference in the ballroom, where people were learning about elevator speeches, my RADAR was on. He smiled a silent hello.
As the elevator approached his floor, he spoke: “What do you do?” The table was turned. I gave a pretty good elevator speech, answering with a convincing spin on my importance. (He later told me that he used the three-foot rule by asking me that.) Then, I asked him the same question.
“You know,” he began, “there’s a whole bunch of people, right now, trying to work out the best way to describe themselves in 30 seconds or less. They are investing their time and their hope in a great answer to that question. They want memorable content and convincing presentation, and they think that the results are going to be wonderful.” I nodded.
“The truth is,” he continued, “a compelling elevator speech doesn’t sound especially eloquent or look like a flash of light. In fact, a compelling elevator speech isn’t about you at all. It’s plain talk about the problems you solve, plus a word about how you rescue people from those problems, followed by a simple question.” No rhymes. No bombshells.
“What sort of simple question?” I followed. He replied, “Does that matter to you?” I told him, “Yes; I want to know, plea
Most small business owners equate expenses with overhead items and capital expenditures such as buying a PC, notebook, printer, modem or version upgrade to Microsoft Office XP. These kind of small business owners often desperately need your computer consulting business assistance to see the big picture and the total solution.In order to help your prospects and clients leverage their IT infrastructure, you need to elevate your price quotes, proposals and invoices from transaction status to investment.Your Computer Consulting Business as an InvestmentAn investment usual
“Hello,” I said with a smile. Having just come from the conference in the ballroom, where people were learning about elevator speeches, my RADAR was on. He smiled a silent hello.
As the elevator approached his floor, he spoke: “What do you do?” The table was turned. I gave a pretty good elevator speech, answering with a convincing spin on my importance. (He later told me that he used the three-foot rule by asking me that.) Then, I asked him the same question.
“You know,” he began, “there’s a whole bunch of people, right now, trying to work out the best way to describe themselves in 30 seconds or less. They are investing their time and their hope in a great answer to that question. They want memorable content and convincing presentation, and they think that the results are going to be wonderful.” I nodded.
“The truth is,” he continued, “a compelling elevator speech doesn’t sound especially eloquent or look like a flash of light. In fact, a compelling elevator speech isn’t about you at all. It’s plain talk about the problems you solve, plus a word about how you rescue people from those problems, followed by a simple question.” No rhymes. No bombshells.
“What sort of simple question?” I followed. He replied, “Does that matter to you?” I told him, “Yes; I want to know, ple
I have been in mastermind groups for a couple of years. I find them extremely helpful and now an essential part of doing business. I' have read a lot of articles and books about how to have a successful mastermind group. My groups have gotten better over time because the ideas I read about. An idea of mine that my second mastermind group has started using is a mastermind blog.We use our private mastermind blog to keep accountable in between meetings. This has been extremely beneficial. We can post what action items we worked on that day, or a resource that we found helpful.as turned. I gave a pretty good elevator speech, answering with a convincing spin on my importance. (He later told me that he used the three-foot rule by asking me that.) Then, I asked him the same question.
“You know,” he began, “there’s a whole bunch of people, right now, trying to work out the best way to describe themselves in 30 seconds or less. They are investing their time and their hope in a great answer to that question. They want memorable content and convincing presentation, and they think that the results are going to be wonderful.” I nodded.
“The truth is,” he continued, “a compelling elevator speech doesn’t sound especially eloquent or look like a flash of light. In fact, a compelling elevator speech isn’t about you at all. It’s plain talk about the problems you solve, plus a word about how you rescue people from those problems, followed by a simple question.” No rhymes. No bombshells.
“What sort of simple question?” I followed. He replied, “Does that matter to you?” I told him, “Yes; I want to know, ple
A franchise opportunity may be the right business for you if you want to be your own boss but do not want to take the risk of starting a new business on your own. Make sure you get all the facts before you buy into a franchise.Before you decide on which franchise you want to buy look at all the franchise websites and investigate the opportunities that are in the market place. Attend a franchise exhibition and speak to some of the franchisors and financiers.Once you have narrowed it down to one or two franchises then get all the facts before you sign any documents or hand ove
“The truth is,” he continued, “a compelling elevator speech doesn’t sound especially eloquent or look like a flash of light. In fact, a compelling elevator speech isn’t about you at all. It’s plain talk about the problems you solve, plus a word about how you rescue people from those problems, followed by a simple question.” No rhymes. No bombshells.
“What sort of simple question?” I followed. He replied, “Does that matter to you?” I told him, “Yes; I want to know, ple
The concepts of stock and flow are often used when dealing with knowledge management. The stock of knowledge would be the level of knowledge of one employee (or even a whole organization) and the flow of knowledge would indicate the amount of knowledge that is transferred between people; the usage of the knowledge in organizing activities. These concepts -- of stock and flow -- help to give insight on the matter, because they are already common to us because of other areas where the same concepts are used. And we have learned them at school.Basic electronics is about a current tha
“What sort of simple question?” I followed. He replied, “Does that matter to you?” I told him, “Yes; I want to know, please.” He told me, “Now you do know.”
That’s it. That’s Glenn Harrington’s formula for a compelling elevator speech – in an actual elevator. After naming three pains you relieve, make a benefit statement that positions you as the rescuer to people who suffer those woes. Then, ask a question like, “Does that matter to you?” Simple. Not what people are rehearsing downstairs, though.
Harrington explains: “First, get past the expectation that you’re going to intrigue people into buying from you by talking about yourself. Then, apply the formula for a compelling elevator speech, which is not about you.” After that, you need some market intelligence (from listening to your customers), and the right attitude. “Rehearse and allow it to be natural.”
But a Compelling Elevator Speech is a bit unconventional. Harrington: “Many people need coaching to get started, then to get it rolling naturally. If they stick with it and allow – you should hear the smiles in their voices when they talk about the results.” The Compelling Elevator Speech is one of Harrington’s specialties.
As the elevator doors opened and he began to step out, I asked for his card. As he gave it to me, I had an a-ha moment. We just had an elevator conversation that resulted in me asking for his card. Perfect. I followed him out.
“You see,” he continued, “Most people never have that moment – the sim
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