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Atricle Dump - Lessons Learned from a Job That Sucked
Defining Interactive Marketing CommunicationInteraction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.Goodbye to the halcyon days of the TV advertisement of old?A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.This could well create a situation where the consumers solicit information from the adve
LET ME ASK YA THIS...
What are your customers thinking about when they walk through the door?
Bring a Soda
I don’t know why, but by carrying a bottle of Diet Dr. Pepper wherever I went, customers seemed to feel more comfortable. The soda made me appear
Managing requires the creation and maintenance of an environment in which individuals work together in-groups toward the accomplishment of common objectives. And that's where the role of corporate incentives comes in. It includes the building of motivating factors into organizational roles, the staffing of these roles, and the entire process of leading people must be built on knowledge of motivation.It does not mean managers should become amateur psychiatrists. It is worth mentioning that the manager's job is not to manipulate people but, rather, to recognize what motivates people. The basic element of all human behavior is some kind of activity, whether physical or mental. Thus, human behavior can be seen as a series of activities. The question arises as to which activities human beings will undertake at any given t
I hated it. Every day was a perfect combination of boredom, back pain and complaints from frustrated customers. The store was hot in the summer and cold in the winter. Most of my coworkers with were twice my age and my boss was a grumpy old jerk.
Fortunately, the pay sucked and there were no benefits.
Nevertheless, I needed money and I needed experience. Fast. So, I sucked it up and did the best I could.
I spent a year there. And although I didn’t realize it at the time, I actually learned a lot about business, sales, service and life. So, here are nine business lessons learned from a job that sucked:
Make a Friend in 30 Seconds
First thing I learned. My boss said it was the key to retail sales. And since he’d been in the business since roughly the 1850’s, I figured he was right. And I think it applies to retail, general sales and networking too. After all, people do business with their friends.
LET ME ASK YA THIS...
How long does it take you to turn a stranger into a friend?
Don’t be a Typical Salesman
I shadowed several veteran salesmen for the first week. I studied their approaches, opening lines, closing lines and the like. Then I studied their customers: non-verbal behaviors, emotions and responses. And what I realized was: customers hate salesmen. So, I made it my goal to be the atypical salesman in every way I could. (More on this later.)
LET ME ASK YA THIS: Are you like everyone else you work with?
Think like a Chess Player
I’ve been a customer before. I know what it’s like. So, one afternoon on a slow day, I sat down and made a list of every possible feeling, emotion and assumption made by customers walking through the store. For example: “God I hope the salesman doesn’t talk to me…” and “I just want to browse, go away!” By predicting their behaviors, I was able to disarm their concerns. Instead of approaching them, I enabled them to approach me with my sense of attraction.
LET ME ASK YA THIS...
What are your customers thinking about when they walk through the door?
Bring a Soda
I don’t know why, but by carrying a bottle of Diet Dr. Pepper wherever I went, customers seemed to feel more comfortable. The soda made me appear
This bulletin is not about choosing a name for your new business, its not even about developing business plans and it certainly is not about choosing to be incorporated, a partnership or a sole trader. There are dozens of resources about that.This is all about that giant step from surviving in business to success in your chosen niche.It is one thing getting a business up and running but doing it right or even finding out what is right, is easier to say than do. Starting and running a small business is great I've been doing it for over twelve years but we all have the same problems, we know there is a better way of doing it but we can't always afford a consultant.So what I've been doing is putting together all the useful information I've collected over the years and compiling it into easy read sectio
I spent a year there. And although I didn’t realize it at the time, I actually learned a lot about business, sales, service and life. So, here are nine business lessons learned from a job that sucked:
Make a Friend in 30 Seconds
First thing I learned. My boss said it was the key to retail sales. And since he’d been in the business since roughly the 1850’s, I figured he was right. And I think it applies to retail, general sales and networking too. After all, people do business with their friends.
LET ME ASK YA THIS...
How long does it take you to turn a stranger into a friend?
Don’t be a Typical Salesman
I shadowed several veteran salesmen for the first week. I studied their approaches, opening lines, closing lines and the like. Then I studied their customers: non-verbal behaviors, emotions and responses. And what I realized was: customers hate salesmen. So, I made it my goal to be the atypical salesman in every way I could. (More on this later.)
LET ME ASK YA THIS: Are you like everyone else you work with?
Think like a Chess Player
I’ve been a customer before. I know what it’s like. So, one afternoon on a slow day, I sat down and made a list of every possible feeling, emotion and assumption made by customers walking through the store. For example: “God I hope the salesman doesn’t talk to me…” and “I just want to browse, go away!” By predicting their behaviors, I was able to disarm their concerns. Instead of approaching them, I enabled them to approach me with my sense of attraction.
LET ME ASK YA THIS...
What are your customers thinking about when they walk through the door?
Bring a Soda
I don’t know why, but by carrying a bottle of Diet Dr. Pepper wherever I went, customers seemed to feel more comfortable. The soda made me appear
For years people have discussed ways to improve their achievement. Many books are written about personal and professional development. Everyday someone on television is talking about a new breakthrough or some miracle they have experience.Here are some fundamental questions most of us are asking:Why are some people more successful than others?What makes a person a super achiever?Why are some people more successful than others?How to make more money?Where can you find success?When will you get your next pay raise?Do you know the answer? The answer is very simple: NLP!The ability to control mind, body and language has been the key to some of the most successful businesspeople.How do they do it? Here are 10 Secrets!1. They know what they want. 2
LET ME ASK YA THIS...
How long does it take you to turn a stranger into a friend?
Don’t be a Typical Salesman
I shadowed several veteran salesmen for the first week. I studied their approaches, opening lines, closing lines and the like. Then I studied their customers: non-verbal behaviors, emotions and responses. And what I realized was: customers hate salesmen. So, I made it my goal to be the atypical salesman in every way I could. (More on this later.)
LET ME ASK YA THIS: Are you like everyone else you work with?
Think like a Chess Player
I’ve been a customer before. I know what it’s like. So, one afternoon on a slow day, I sat down and made a list of every possible feeling, emotion and assumption made by customers walking through the store. For example: “God I hope the salesman doesn’t talk to me…” and “I just want to browse, go away!” By predicting their behaviors, I was able to disarm their concerns. Instead of approaching them, I enabled them to approach me with my sense of attraction.
LET ME ASK YA THIS...
What are your customers thinking about when they walk through the door?
Bring a Soda
I don’t know why, but by carrying a bottle of Diet Dr. Pepper wherever I went, customers seemed to feel more comfortable. The soda made me appear
Part Three:Galleries need to create a close relationship with their artists. They need to nurture the fledglings, and hype established artists. They need to create a family in a sense. They need to know that if the gallery fails they will have their work returned to them safely. Without that I am personally not comfortable being in a gallery no matter where it is. An artist should not undervalue themselves and ship out their work just because they are flattered for being asked. Likewise galleries need to respect the talent and energy that goes into a piece of art by attending to the details that make the relationship work and therefore become successful.That was a real leaning experience for me as you might imagine. I have had other nightmares also, so I have had to put on a business hat
LET ME ASK YA THIS: Are you like everyone else you work with?
Think like a Chess Player
I’ve been a customer before. I know what it’s like. So, one afternoon on a slow day, I sat down and made a list of every possible feeling, emotion and assumption made by customers walking through the store. For example: “God I hope the salesman doesn’t talk to me…” and “I just want to browse, go away!” By predicting their behaviors, I was able to disarm their concerns. Instead of approaching them, I enabled them to approach me with my sense of attraction.
LET ME ASK YA THIS...
What are your customers thinking about when they walk through the door?
Bring a Soda
I don’t know why, but by carrying a bottle of Diet Dr. Pepper wherever I went, customers seemed to feel more comfortable. The soda made me appear
Mike was your average ordinary kid going to college at the University of Texas in Austin. Or so everyone thought. Mike had big dreams and had developed a plan for achieving those dreams. So he decided to drop out of college to start his business out of his garage with a little more than one thousand dollars. Everyone thought he was crazy and he took his share of harsh words from the people closest around him. Today that tiny startup company is the Dell Computer Corporation. Dell now averages around 30 million per day in online sales. All Mike started with was a idea and the desire and persistence to see that dream through to the end.Today online sales are huge. Many big companies are making the move online. The internet has leveled the playing field. If you wanted to start a business in the sixties you would have to
LET ME ASK YA THIS...
What are your customers thinking about when they walk through the door?
Bring a Soda
I don’t know why, but by carrying a bottle of Diet Dr. Pepper wherever I went, customers seemed to feel more comfortable. The soda made me appear friendly, approachable, casual and not goal oriented. As if I was saying, “Yep, I’m just hanging out, drinkin’ a pop. If you need anything, I’ll be around.” Interesting, huh?
LET ME ASK YA THIS... What object could help you appear more approachable?
Be Upfront and Honest
I wasn’t on commission. So, I told customers that right away. Most of the time it made them feel comfortable, less intimidated and more willing to work with me. This strategy helped me become an atypical salesman because most of my coworkers refused to work with customers who only bought small items. They just wanted the fat commission from the bedroom set. I, on the other hand, treated all customers equally. I just didn’t care. Interestingly, the customers who bought small items from me loved working together so much, that they often returned six months later with their kids to buy the bedroom set. And who do you think they wanted them to sell it to them? Damn right.
LET ME ASK YA THIS...
What truths do you tell the customers right away?
Product Knowledge
During my first few weeks, I walked around the store and made flashcards of every piece of furniture we sold. The cards included descriptions, prices and the like. Over time I was able to speed up my learning curve and memorize every item we offered to better help the customers. I’d even quiz myself on the various products when we were slow. Hell, there was nothing else to do.
LET ME ASK YA THIS...
Are you the expert?
Help Customers Participate
As one of the few young salesmen in the store, I was always assigned the task of moving various couches, loveseats and tables. (Damn it!) But, although it was tough on my back, I used the moving process as a sales tool. For example, if I were sliding a couch into a corner, I’d ask customers walking by, “So, does this
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