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  • Atricle Dump - What About Bob? Further Lessons in Implementing a Diversity Strategy

    Feeding the Small Business Ecosystem
    Forgive what may seem like a bit of a theoretical argument today. Sometimes you have to step back and get a sense of the biggest picture in order to understand how all the simple, practical parts relate.Small business is often held together with sweat, creativity and a heavy use of duct tape. (In case you ever wondered where I came up with the term Duct Tape Marketing.) That's the outer reality of small business. The inner reality, the part that most don't see and even the owner of the business might not understand, is more like a living breathing ecosystem.I didn't really excel in science in school, but to me the parallel is obvious. In an ecosystem, the many parts are dependent upon each other for success. In a small business, this is equally true and just as hard to measure and control.
    this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the ne
    Free Business Cards
    Free business cards make an excellent statement as an advertising medium for your small business. Almost all business owners, whether the business is large or small, makes use of business cards constantly. If your business has a client base, or would like to have a client base, you can use business cards to distribute to anyone you meet who might be a potential client. You can use business cards to remind your existing clients of your name, business and contact information. You can also use business cards to post in places where people gather or typically look for information. For example, if you are a farrier, posting your business card at the local veterinarian's office would provide good advertising for your business.Most people are familiar with business cards and welcome the opportunity to have
    A recent movie starring Richard Dreyfus and Bill Murray tells the story of a man desperately trying to be included as a member of his psychiatrist's family. Whenever the doctor attempted to exclude him, his family would respond by asking, "What about Bob?"

    In the midst of all the work relating to diversity in the workplace, one group often gets excluded. When affirmative action categories are closely examined, we find that nearly everyone is covered in some way except this group. In discussions of equity, this group is excluded. As we struggle with ways to break through the glass ceiling, they are the ones on the other side. In our quest to value differences, we often fail to account for and honor their differences. I speak of course of the non-immigrant, non-Hispanic, able-bodied, heterosexual, white male. (Isn't it interesting that I had to list so many qualifiers to adequately identify them?) This group is often seen as "they" as "we" attempt to get more access and power in organizations. As a black management consultant, I am constantly confronted by white males who feel that they are being attacked and maligned in today=s workplace.

    White men are even given a special phrase when they are not respected, or are overlooked. It is called reverse discrimination, (a term which I use guardedly for this discussion and refuse to use in general conversation). I believe that discrimination is discrimination, no matter who is the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the nex

    Loyalty And Rewards Card Programs Will Keep Your Clients Coming Back
    Most small business owners don't realize that bringing a new client in the doors can cost up to twenty times what it does to keep an existing client coming back. Small businesses spend freely on yellow pages, radio, television, mailers, and other advertising. While these ways of promoting ones business can be successful in bringing new clients in, they in no way help a business keep clients. Once that new customer comes through the door and makes a purchase the business needs to find a way to keep that person coming back. If they don't they will have to repeat their advertising cycle and continue spending thousands to get another client in the door.So, how do you keep that client coming back? Simply put: you need to give them an incentive. Reward them for being a loyal client. If you are in a b
    ays to break through the glass ceiling, they are the ones on the other side. In our quest to value differences, we often fail to account for and honor their differences. I speak of course of the non-immigrant, non-Hispanic, able-bodied, heterosexual, white male. (Isn't it interesting that I had to list so many qualifiers to adequately identify them?) This group is often seen as "they" as "we" attempt to get more access and power in organizations. As a black management consultant, I am constantly confronted by white males who feel that they are being attacked and maligned in today=s workplace.

    White men are even given a special phrase when they are not respected, or are overlooked. It is called reverse discrimination, (a term which I use guardedly for this discussion and refuse to use in general conversation). I believe that discrimination is discrimination, no matter who is the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the ne

    Ideal or Real Food Cost in the Restaurant Business
    Most culinary schools today are still teaching their students how to compute the wrong food cost. Granted the math is right, but the dollars involved are hurting the bottom line of our restaurants. The problem arises from the separation of percentage points and dollars.Banks Use Dollars, not Percentage Points One thing I am quite sure of is that banks do not accept percentage points as deposits, believe me I’ve tried! For some reason the teller just looked at me dumbfounded then just started chuckling. Matter of fact she had so much fun with it she showed the teller next to her who responded in much the same manor. I didn’t find the humor in it since I had bills to pay, product to buy, and employees wanting their cash too. To rectify the situation I cowered to the pressure and made out a
    ng attacked and maligned in today=s workplace.

    White men are even given a special phrase when they are not respected, or are overlooked. It is called reverse discrimination, (a term which I use guardedly for this discussion and refuse to use in general conversation). I believe that discrimination is discrimination, no matter who is the target. If a person of color is ignored, overlooked, dismissed, disrespected, or mistreated because of color, that's discrimination.

    If a woman, disabled person, gay or lesbian person, is treated badly because of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the ne

    It Is Important To Know Who You Are About To Do Business With - Before It's Too Late!
    Checking the Better Business Bureau is good, but checking the person himself is better.Would you be willing to take an extra moment to check the background of your future employee? Who knows, you might discover some criminal past - people aren't always what they seem to be externally.Every serious business owner or employer uses background check services everyday, do you?If you don't then just think of all the news that we constantly hear about how a new nanny was torturing a little kid, or the caregiver who was hitting the old lady... Yes, this is very common especially when you hire somebody to work at your very own home - even the plumber, the lawn person, the roofer, the salesperson who wants you to buy something perhaps illegal and waits for your answer, or maybe even your personal tr
    ause of their group identification, that's discrimination. The practice of applying the term reverse discrimination when speaking of white men implies that they are the sole perpetrators of discrimination against all the other groups. It is as though they stand united and single-minded on one side, while all other groups (the so-called diverse people) stand on the other side. They appear isolated with the "others" pointing, taunting, and blaming them, the white male, for all their problems.

    And, not surprisingly, white men are feeling this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the ne

    Special Day Fundraising: Fundraising Cards
    Often students in schools are involved in projects that require the class or students to raise additional money to cover the cost of that project. Some of these projects could be the raising of money to purchase band uniforms, go on a class trip, take a trip oversees, etc.To help raise additional revenue there have been many creative fundraising efforts conducted. Some of these fundraising efforts include car washes, bowl-a-thons, walk-a-thons, selling of candy, etc.One additional fundraising effort that has proven to be successful is the selling of greeting cards. This effort is known as the selling of a fundraising cards.If wishing to know more about this fundraising effort or if thinking about raising money through the selling of fundraising cards it is important to know what are fundra
    this isolation as never before. They feel blamed. They feel distrusted. They feel unable to voice their concerns. Think about it. If a white male starts talking about feeling discriminated against, belittled, or held back, he would be challenged and chastised by many people--and he knows it. After all, the conventional argument says that white men have 95% of the positions of power. They are the benefactors of privilege by virtue of their alikeness and affinity with the keepers of power, and they consistently perpetuate their kind in developing and selecting the next wave of power people.

    So, more often than not, they choose to remain silent, preferring not to expose their fears, their concerns, their individual thoughts, for fear of reprisal. Meanwhile they are often forced to hear, acknowledge, and even validate the fears, concerns, and thoughts of all other groups.

    In most of our diversity awareness training, people are invited to share their (honest) thinking with each other. This exercise is often cathartic; people realize how much they have in common (basic needs and desires), and, conversely, they realize that all people have different life experiences that cause them to see others as they do. The point of this "listening with respect" experience is not to seek agreement, but to seek understanding. And, it is important that all points of view be heard, acknowledged, and respected without judgment.

    This exercise is usually successful in getting participation from all groups except white men, for the reasons described above. It becomes necessary, therefore, to give a special invitation to white men by first showing empathy for their position and making it OK for them to say how they feel. As a result, valuable learning is not lost. People who have held a one-sided view of white men get an opportunity to see a more complete picture and to discover ways to appreciate and work more effectively with members of this group.

    The core message and the strength of the diversity movement is inclusiveness. Inclusiveness cannot be redefined to exclude one group. In fact, failure to deliberately include white men in the debate, the strategy, and the implementation of diversity management will lead to its predictable failure. White men will respond to exclusion in natural human ways. They will ban together. They will withdraw support. They will guard the old ways. They will get even.

    I do not wish to paint white men as victims. They are not. But then, neither is anyone else. All groups deserve an opportunity to benefit from a business strategy that recognizes the value of people. All groups mean all groups. We cannot afford to leave any group out. Making full use of our nation's human capital requires that we include all available talent and that w

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