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    t’s convention and ask 100 buyers their number one criterion when making buying decisions, how many of them do you believe would say that it is price? My guess is very few.

    When buyers get chewed out, what do you believe is the most frequent cause? It’s almost

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    Most salespeople are scared to death that their prices are going to be too high when they quote. But most often, price is a much larger issue among salespeople than it is among their customers.

    Of course, customers will tell salespeople that price is of primary importance to them because they are trying to get salespeople to cut their prices, but in the final analysis, price is rarely the customer’s overriding concern.

    Consider pizza as an example. Domino’s is rarely given credit for making the best pizza in town. And they certainly don’t have the lowest price. Yet they have grown to become the second largest pizza company in the world.

    If their quality is not excellent and their prices are not the most competitive, then why are they so successful? Very simple! They deliver! Most pizza companies aren’t willing to offer the service that Domino’s is willing to offer their customers.

    What service advantages do you offer your customers that set your company apart from your competitors?

    If you were to go to a purchasing agent’s convention and ask 100 buyers their number one criterion when making buying decisions, how many of them do you believe would say that it is price? My guess is very few.

    When buyers get chewed out, what do you believe is the most frequent cause? It’s almost

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    importance to them because they are trying to get salespeople to cut their prices, but in the final analysis, price is rarely the customer’s overriding concern.

    Consider pizza as an example. Domino’s is rarely given credit for making the best pizza in town. And they certainly don’t have the lowest price. Yet they have grown to become the second largest pizza company in the world.

    If their quality is not excellent and their prices are not the most competitive, then why are they so successful? Very simple! They deliver! Most pizza companies aren’t willing to offer the service that Domino’s is willing to offer their customers.

    What service advantages do you offer your customers that set your company apart from your competitors?

    If you were to go to a purchasing agent’s convention and ask 100 buyers their number one criterion when making buying decisions, how many of them do you believe would say that it is price? My guess is very few.

    When buyers get chewed out, what do you believe is the most frequent cause? It’s almost

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    nd they certainly don’t have the lowest price. Yet they have grown to become the second largest pizza company in the world.

    If their quality is not excellent and their prices are not the most competitive, then why are they so successful? Very simple! They deliver! Most pizza companies aren’t willing to offer the service that Domino’s is willing to offer their customers.

    What service advantages do you offer your customers that set your company apart from your competitors?

    If you were to go to a purchasing agent’s convention and ask 100 buyers their number one criterion when making buying decisions, how many of them do you believe would say that it is price? My guess is very few.

    When buyers get chewed out, what do you believe is the most frequent cause? It’s almost

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    iver! Most pizza companies aren’t willing to offer the service that Domino’s is willing to offer their customers.

    What service advantages do you offer your customers that set your company apart from your competitors?

    If you were to go to a purchasing agent’s convention and ask 100 buyers their number one criterion when making buying decisions, how many of them do you believe would say that it is price? My guess is very few.

    When buyers get chewed out, what do you believe is the most frequent cause? It’s almost

    Can You Market Effectively Without Purpose and Vision?
    I went to lunch with a friend the other day to ask him about his company's marketing journey.You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience was like and where they had challenges and successes along the way.This particular company is very typical of the small, service-based businesses that I focus on in my own marketing practice. They would tell you that they're a couple of accountants who are really good at
    t’s convention and ask 100 buyers their number one criterion when making buying decisions, how many of them do you believe would say that it is price? My guess is very few.

    When buyers get chewed out, what do you believe is the most frequent cause? It’s almost never for paying too much; it’s for not procuring products on a timely basis or for buying products that don’t perform to acceptable standards.

    Buyers say that price makes the difference primarily because salespeople are so price sensitive. Naturally, they are willing to accept a lower price if the salesperson falls for their negotiating tactics.

    Most consumers buy products that are actually of higher quality than is really necessary. Take golfers as an example. How many golfers do you know who play with the cheapest golf clubs that they can buy? If you see the latest and greatest Callaway driver in their bag, odds are you’re looking at a price tag close to $400.

    How many of your customers do you believe drive the cheapest car on the market or live in the least expensive home they can find? When they tell salespeople that price is their number one criterion, they are simply not telling the truth.

    Most buyers make buying decisions based on quality and service. It’s only when salespeople fail to convince a buyer that their compa

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