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Atricle Dump - How You Can Recruit Sales Super Stars - Part II - How To Advertise and Interview Them
Small Business Marketing Secrets - When is the Best Time to Call?
If you spend time calling on people, you know why this is something you need to think about. You can save a lot of time by calling on people when they're available and in a mood to talk rather than when they're busy.It's professional and polite to try to call on people at times that are appropriate for them. You're doing them a courtesy, even if they don't realize it. Doing so makes you stand out from the crowd of everyone else who ignores this. (And there are plenty who do ignore this.)For a short time there was a salesperson in our town who called on restaurants. Most days he made his calls when the restaurant
ith the psychological profile that fits a sales super star. Bear in mind as you go through the process that not every great salesman has high-rankings in all the attributIf you spend time calling on people, you know why this is something you need to think about. You can save a lot of time by calling on people when they're available and in a mood to talk rather than when they're busy.It's professional and polite to try to call on people at times that are appropriate for them. You're doing them a courtesy, even if they don't realize it. Doing so makes you stand out from the crowd of everyone else who ignores this. (And there are plenty who do ignore this.)For a short time there was a salesperson in our town who called on restaurants. Most days he made his calls when the restaurant
Is Networking REALLY Worthwhile?
Are you shy? Does the thought of networking make you tense up? If so, you’re not alone. Below is a question recently forwarded from one of our Newsletter subscribers, explaining this same issue, followed by powerful networking advice for every design professional:Last week, I attended a networking event – it was a DISASTER! I am shy to begin with, so I knew I wouldn’t feel comfortable. But I had no idea how hard it would be. Everyone seemed to already know everyone else. I didn’t know when to interrupt a group and introduce myself. When I finally did, I got all tongue-tied and was not at all impressive. Can you
Briefly the steps you must take to get a real sales superstar are as follows:Are you shy? Does the thought of networking make you tense up? If so, you’re not alone. Below is a question recently forwarded from one of our Newsletter subscribers, explaining this same issue, followed by powerful networking advice for every design professional:Last week, I attended a networking event – it was a DISASTER! I am shy to begin with, so I knew I wouldn’t feel comfortable. But I had no idea how hard it would be. Everyone seemed to already know everyone else. I didn’t know when to interrupt a group and introduce myself. When I finally did, I got all tongue-tied and was not at all impressive. Can you
- Design your job advert to scare off people who aren’t right for you
- Do an initial brief phone interview to burn through the chancers
- Invite them to a Psychological Profile-based Interview
- Ensure a Super Star Self-assessment Form is completed to show each
- Interviewees skill levels (at the right time in the interview)
- Check their CV and ask questions on it at the end of the interview
- Phone their references
- Try them on probation (hire or fire depending on outcome)
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.The Consumer's PerspectiveLet's take a look from the consumer's perspective. Financial illiteracy is alive and well, especially with baby boomers. Next, throw in brand confusion—the convergence in financial services has produced new players, company names, and products. Everybod
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.The Consumer's PerspectiveLet's take a look from the consumer's perspective. Financial illiteracy is alive and well, especially with baby boomers. Next, throw in brand confusion—the convergence in financial services has produced new players, company names, and products. Everybod
Why You Don't Wear the Same Clothes to the Office Two Days in a Row
Innuendoes, jokes, and basic personal hygiene aside, you don’t wear the same clothes two days in a row because it detracts from the professional image you want to project. So why do companies commit the business equivalent by letting calendar years go by before updating their Web sites?Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clie
sment Form is completed to show eachInnuendoes, jokes, and basic personal hygiene aside, you don’t wear the same clothes two days in a row because it detracts from the professional image you want to project. So why do companies commit the business equivalent by letting calendar years go by before updating their Web sites?Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clie
Advice for Beginning Auctioneers
Timing: You must stay consistent in the sale order of your auctions. Do not change your pattern.Identity: If your competition sell less desirable items first and good items later, has all his/her auctions at the same time Saturday, wears cowboy boots and drives a truck, you don’t have to do the same thing to compete. Don’t mimic your competition. They are a lot more worried about what you are doing than you are about what they are doing. Create your own image. Each auctioneer brings something different to an auction.Advertising: Give your seller a true idea of how much advertising will cost and what you are going
he interviewTiming: You must stay consistent in the sale order of your auctions. Do not change your pattern.Identity: If your competition sell less desirable items first and good items later, has all his/her auctions at the same time Saturday, wears cowboy boots and drives a truck, you don’t have to do the same thing to compete. Don’t mimic your competition. They are a lot more worried about what you are doing than you are about what they are doing. Create your own image. Each auctioneer brings something different to an auction.Advertising: Give your seller a true idea of how much advertising will cost and what you are going
Employee Disengagement - The Lights Are On But Nobody's Home
The world of business is changing dramatically. There was a time in corporate America when employees were closely connected with their employers – when they had a sense of corporate loyalty. This is seldom true today. The reason? The old psychological contract between employer and employee has been broken.There were reasons for breaking the psychological contract - heavy competition, cost pressures, having to do more with less - all of these have impacted most corporate cultures resulting in staff reductions, and higher demands on remaining staff with little or no recognition of their efforts. The result is that emp
ith the psychological profile that fits a sales super star. Bear in mind as you go through the process that not every great salesman has high-rankings in all the attributes of a star salesman. Hence step 6 in the process – the hire or fire decision. Three important steps from the recruitment process are Job Advert Design, Phone Interview and the Psychological Profile-based Interview. These are explained below: The world of business is changing dramatically. There was a time in corporate America when employees were closely connected with their employers – when they had a sense of corporate loyalty. This is seldom true today. The reason? The old psychological contract between employer and employee has been broken.There were reasons for breaking the psychological contract - heavy competition, cost pressures, having to do more with less - all of these have impacted most corporate cultures resulting in staff reductions, and higher demands on remaining staff with little or no recognition of their efforts. The result is that emp
Attract the sales superstar by indicating the top level of income they could expect. Not the income level you’d expect an average salesman to make. Design the advert so that it’s clear you’ll know whether the interviewee is who you’re looking for. Don’t limit potential candidates to your industry sector. AJob Advert Design
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