oose charged at the people in an attempt to escape. This same scenario can crop up in your persuasive efforts. If you don't offer options to your audience, they could attempThere is a strange human psychological phenomenon in regards to drawing conclusions. If someone tells us exactly what to do, our natural human tendency is to reject it simply because it has been dictated. The solution is to offer your prospects a few options so they can make the choice for themselves.

People feel the need to have freedom and make their own choices. If forced to choose something against their will, they experience psychological resistance and feel a need to restore their freedom. We all need options. Recently, while I was vacationing at a national park, I saw a moose get surrounded by people who wanted a picture of it. Feeling trapped, the moose charged at the people in an attempt to escape. This same scenario can crop up in your persuasive efforts. If you don't offer options to your audience, they could attemptit simply because it has been dictated. The solution is to offer your prospects a few options so they can make the choice for themselves.

People feel the need to have freedom and make their own choices. If forced to choose something against their will, they experience psychological resistance and feel a need to restore their freedom. We all need options. Recently, while I was vacationing at a national park, I saw a moose get surrounded by people who wanted a picture of it. Feeling trapped, the moose charged at the people in an attempt to escape. This same scenario can crop up in your persuasive efforts. If you don't offer options to your audience, they could attempneed to have freedom and make their own choices. If forced to choose something against their will, they experience psychological resistance and feel a need to restore their freedom. We all need options. Recently, while I was vacationing at a national park, I saw a moose get surrounded by people who wanted a picture of it. Feeling trapped, the moose charged at the people in an attempt to escape. This same scenario can crop up in your persuasive efforts. If you don't offer options to your audience, they could attempfreedom. We all need options. Recently, while I was vacationing at a national park, I saw a moose get surrounded by people who wanted a picture of it. Feeling trapped, the moose charged at the people in an attempt to escape. This same scenario can crop up in your persuasive efforts. If you don't offer options to your audience, they could attempoose charged at the people in an attempt to escape. This same scenario can crop up in your persuasive efforts. If you don't offer options to your audience, they could attempt to charge and escape.

The way in which this technique still gives you an advantage is that it gives you control over your prospects' options. As a Master Persuader, you only give them options that will satisfy your situation. We have all done this type of option control with children: "Do you want to finish your dinner or go to bed early?" In sales, they call this strategy the alternative close. For example, have you heard the line "Do you want regular or deluxe?" Or what about "Do you want it in blue or green?" or "Do you want to meet Monday afternoon or Tuesday evening?" The prospect is presented with options, but both options are pleasing to the persuader.

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