How to Squeeze More Profit Out of Your Customers!
Ask any small business owner to come up with ideas on how to market their business and they will say adverts, brochures, leaflets, direct mail etc. Whilst all these are great ways of promoting your business they all cost money! What if I could show you a better and more effective way of mar

Business Cards Should Be Burnt
When I hand out a business card my response rate is really low. Consider how many times you give someone a card and they never get back with you. There are a few reasons why they don't. Here are the most common in order.1) They don't need your product or services right now.It used to be the case that auction sales came to a juddering halt with the onset of the summer social season and the school holidays. June typically represented the peak of activity with flagship sales at the major houses, accompanied by the serious business of sports spectating. You may have noticed that the Open Golf has just begun as has another Test series. Ascot, Henley and Wimbledon have been and gone as has the small matter of the World Cup. It can be difficult to find the time to attend to any business when confronted by the demands of wall to wall sporting coverage, alcoholic intake and cloudless skies.

However, a few smart operators have recognised the virtues of conducting sales precisely when everybody is supposed to be in siesta mode, whether on or off the beach. Years ago, I remember that the

peak of activity with flagship sales at the major houses, accompanied by the serious business of sports spectating. You may have noticed that the Open Golf has just begun as has another Test series. Ascot, Henley and Wimbledon have been and gone as has the small matter of the World Cup. It can be difficult to find the time to attend to any business when confronted by the demands of wall to wall sporting coverage, alcoholic intake and cloudless skies.

However, a few smart operators have recognised the virtues of conducting sales precisely when everybody is supposed to be in siesta mode, whether on or off the beach. Years ago, I remember that the

begun as has another Test series. Ascot, Henley and Wimbledon have been and gone as has the small matter of the World Cup. It can be difficult to find the time to attend to any business when confronted by the demands of wall to wall sporting coverage, alcoholic intake and cloudless skies.

However, a few smart operators have recognised the virtues of conducting sales precisely when everybody is supposed to be in siesta mode, whether on or off the beach. Years ago, I remember that the

ttend to any business when confronted by the demands of wall to wall sporting coverage, alcoholic intake and cloudless skies.

However, a few smart operators have recognised the virtues of conducting sales precisely when everybody is supposed to be in siesta mode, whether on or off the beach. Years ago, I remember that the

ve recognised the virtues of conducting sales precisely when everybody is supposed to be in siesta mode, whether on or off the beach. Years ago, I remember that the very thought of a Christmas sale would have been dismissed but the global market and working habits have changed all that. There have been a number of successful sales over that period, often aimed at those who have stepped beyond the confines of the conventional calendar. Right now, there is a sense of stealing a march on the competition who appear less profitably employed negotiating the hazards of airport security and melanoma in pursuit of other summer comforts.

There is a certain novelty appeal to summer auctions. One is often bewitched by the extraordinary variety in the room. Dress codes are truly a law unto themselves and very watchable.