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Atricle Dump - How an Old Swimming Lesson will Keep You Afloat Instead of Sinking in Sales
Can we imagine a place in the world today without a marketing activity. It looks remote. When we all move from one place to the other, we need an interactive or a Communicative Response System (CRS) to facilitate a marketing activity and enable the market to respond. When this Communicative Response System (CRS) eventually reaches a market, there are buyers and sellers waiting to respond.Marketing is not today what it used to be years ago. It started as a barter and has reach
Another method is to focus all our attention on our listening skills. If we don't think about what we are going to say, we won't panic. We should come prepared with a few written questions that will lead us to the next step of the sales process. You should have at least three standard questions you can ask on a
“When the student is ready, the teacher will reveal themselves.” - Unknown, as told by Jim Stovall, CEO, Narrative Television NetworkWhere have all the leaders gone? How do you cultivate a leader within? In today’s demanding work environment everyone must have a little leader within themselves and at times a real leader is needed to step forward and lead others to greatness.To do so, takes an active and systematic approach to developing those within an organization. A mo
As I lay there in the water, I could hear my words echo the same thoughts we suggest in outside sales. We encourage new salespeople to relax when making sales calls. However, telling someone to do something is one thing, getting them to do it is quite another. As I looked around the pool it was interesting to watch the progress of the other students. Some found the floating exercise easy to accomplish. Others struggled with it as I did. However, we each gained more confidence in ourselves as we watched others begin to float. We must have been thinking, "If they can do it, I can do it too!"
If We Tense Up, We Will Sink
It is critical for a salesperson to relax in front of the prospect or customer. Just like in swimming, we will sink if we tense up. One exercise we can use to improve our success in relaxing is to think peaceful thoughts and mentally slow down. In most situations we can control the questions and tempo of a conversation to a slower pace and the prospect or customer will naturally relax.
Another method is to focus all our attention on our listening skills. If we don't think about what we are going to say, we won't panic. We should come prepared with a few written questions that will lead us to the next step of the sales process. You should have at least three standard questions you can ask on an
The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you’re not excited about what you’re doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of ways. How can you create an attitude that paves the way to success for you and your business?1. You are what you speak. The words we use s
As I lay there in the water, I could hear my words echo the same thoughts we suggest in outside sales. We encourage new salespeople to relax when making sales calls. However, telling someone to do something is one thing, getting them to do it is quite another. As I looked around the pool it was interesting to watch the progress of the other students. Some found the floating exercise easy to accomplish. Others struggled with it as I did. However, we each gained more confidence in ourselves as we watched others begin to float. We must have been thinking, "If they can do it, I can do it too!"
If We Tense Up, We Will Sink
It is critical for a salesperson to relax in front of the prospect or customer. Just like in swimming, we will sink if we tense up. One exercise we can use to improve our success in relaxing is to think peaceful thoughts and mentally slow down. In most situations we can control the questions and tempo of a conversation to a slower pace and the prospect or customer will naturally relax.
Another method is to focus all our attention on our listening skills. If we don't think about what we are going to say, we won't panic. We should come prepared with a few written questions that will lead us to the next step of the sales process. You should have at least three standard questions you can ask on a
Brand building requires an understanding of the industry terms: marketing and advertising. The two terms may seem to mean the same; however, they are not.Marketing is defined as a business function that guides how the needs of the customer are recognized, anticipated, and satisfied. You create a brand (an effective marketing image) by knowing what your customers want, what makes them care about products such as yours, what causes them to take notice your product and commit them
If We Tense Up, We Will Sink
It is critical for a salesperson to relax in front of the prospect or customer. Just like in swimming, we will sink if we tense up. One exercise we can use to improve our success in relaxing is to think peaceful thoughts and mentally slow down. In most situations we can control the questions and tempo of a conversation to a slower pace and the prospect or customer will naturally relax.
Another method is to focus all our attention on our listening skills. If we don't think about what we are going to say, we won't panic. We should come prepared with a few written questions that will lead us to the next step of the sales process. You should have at least three standard questions you can ask on a
How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the ready made solutions that most online printers offer today or use templates that come with either MS Word, MS Publisher or some other application.an do it, I can do it too!"
If We Tense Up, We Will Sink
It is critical for a salesperson to relax in front of the prospect or customer. Just like in swimming, we will sink if we tense up. One exercise we can use to improve our success in relaxing is to think peaceful thoughts and mentally slow down. In most situations we can control the questions and tempo of a conversation to a slower pace and the prospect or customer will naturally relax.
Another method is to focus all our attention on our listening skills. If we don't think about what we are going to say, we won't panic. We should come prepared with a few written questions that will lead us to the next step of the sales process. You should have at least three standard questions you can ask on a
Ever travel through a high traffic neighborhood that wants to slow cars down -- so they install these large speed bumps? One of two things happen: You either slow down or you continue on at normal speed and have a terribly rough ride.What are the speed bumps in your organization that keep you from comfortably traveling forward to better profits?1. Lack of a concise directionWithout a clearly stated vision and direction from the CEO, people mill around waiting for w
Another method is to focus all our attention on our listening skills. If we don't think about what we are going to say, we won't panic. We should come prepared with a few written questions that will lead us to the next step of the sales process. You should have at least three standard questions you can ask on any sales call. This way, if you get stuck somewhere, you have a safety line. Adopt a conversational style with prospects that invites casual conversation between two friends. If you want to think about something, remember, there isn't anything to worry about!
Practice in the Shallow End
If we know our feet can touch the bottom, we are less likely to drown in front of a customer or prospect. We should start at the easy end of the questions and work our way up to the deeper end of the sales process. This analogy can also be used as we select the initial prospects for a service. It is also good to work new items in friendly territory. This is one reason a new salesperson should work on inactive accounts first. They are friendly faces that won't make us panic. Apparently in swimming, if you panic and tense up, you will sink.
Setting a Rhythm
As the swim lesson progressed we moved on to breathing and how to kick our legs and use our arms. I was again surprised at how much I didn't know. There is a sequence in swimming for using our legs, arms and when or how to breath. Our instructor took ample time to share the proper sequence required to glide across the pool. She put all the things we learned to practice and she moved gracefully on top of the water. She used very little energy and seemed to glide across the pool. She told us that if we tense up, hurl our arms and kick our legs, we might drown.
The same holds true for outside sales. In many cases a new salesperson will seek high contact activity. The
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