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    What do you need to know about follow-up?

    Following-up with connections, marketing campaigns, networking, or phone calls is more a matter of discipline and time management, Ninety-nine out of one hundred people I know really do not know how to follow-up. Most of the lack is due to not knowing what to say or thinking they are begging for the business. In reality, you go to events and do marketing campaigns to get business and you need to follow-up. You cannot wait until someone else does it, you may wait forever. Even when you have a marketing campaign on the go, you still need to follow-up with people that have responded. The key here is that you do business with people not organizations. You must be in touch with the person that will be a conduit into the purchasing process for their organization. It really does not matter what level you enter

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    ement, Ninety-nine out of one hundred people I know really do not know how to follow-up. Most of the lack is due to not knowing what to say or thinking they are begging for the business. In reality, you go to events and do marketing campaigns to get business and you need to follow-up. You cannot wait until someone else does it, you may wait forever. Even when you have a marketing campaign on the go, you still need to follow-up with people that have responded. The key here is that you do business with people not organizations. You must be in touch with the person that will be a conduit into the purchasing process for their organization. It really does not matter what level you ente
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    the business. In reality, you go to events and do marketing campaigns to get business and you need to follow-up. You cannot wait until someone else does it, you may wait forever. Even when you have a marketing campaign on the go, you still need to follow-up with people that have responded. The key here is that you do business with people not organizations. You must be in touch with the person that will be a conduit into the purchasing process for their organization. It really does not matter what level you ente
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    rever. Even when you have a marketing campaign on the go, you still need to follow-up with people that have responded. The key here is that you do business with people not organizations. You must be in touch with the person that will be a conduit into the purchasing process for their organization. It really does not matter what level you ente
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    organizations. You must be in touch with the person that will be a conduit into the purchasing process for their organization. It really does not matter what level you enter into a company, what does matter is that you enter into it.

    People in all positions within a company will be able to help you get to know the right person for decision making. So don’t think you do not need to follow-up based on what the title is on the card. CEOs may run a company, but others work in it and they make the requests for services and products they need to do their job more effectively.

    Here are some tips that may help you to follow-up:

    • When networking at an event, only collect cards and contact information from people whom you want to do business. Email them that evening or early the next morning indicating you would like to set up a meeting (pho

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