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Atricle Dump - Developing a Pro-Active Client Strategy
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-
Closing the back door of opportunity
Sometimes a competitive business
So what do you do? For more than a year and a half, after having attended dozens of Business Chamber Mixers, professional workshops and social networking events and failing to get good quality leads, I finally figured out the problem…I was literally answering the question. Who knew that what they asked, what they implied and what they meant would result in three completely different answers intended for three entirely different people? And
When we watch sports, it doesn’t matter what game we are watching. The winner is decided by just one play or a moment that perfect execution is demanded. Success or defeat is just one action away. It is the same in our business and in sales. The secret to winning is staying in the game mentally and physically. We run the risk of losing sales if we don’t keep making new contacts and leveraging our existing business contacts for referrals. These pro-active actions will ignite new life in our sales game and keep us at the top of our competition.
Closing the back door of opportunity
Sometimes a competitive business o
People seem to be committed to progress. However, progress does not always have a positive impact on the society and the world. In this article we will look at both sides of advancement.If we believe that northern societies offers a better way of life then we must see the idea of modernity as an optimistic concept. The theory of modernization suggests that inevitably, all countries will be subjected to its effects and therefore,
When we watch sports, it doesn’t matter what game we are watching. The winner is decided by just one play or a moment that perfect execution is demanded. Success or defeat is just one action away. It is the same in our business and in sales. The secret to winning is staying in the game mentally and physically. We run the risk of losing sales if we don’t keep making new contacts and leveraging our existing business contacts for referrals. These pro-active actions will ignite new life in our sales game and keep us at the top of our competition.
Closing the back door of opportunity
Sometimes a competitive business
You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made…maybe a car …did you buy it because you met a car salesman who told you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on eating out, make up or your favourite hobbi
When we watch sports, it doesn’t matter what game we are watching. The winner is decided by just one play or a moment that perfect execution is demanded. Success or defeat is just one action away. It is the same in our business and in sales. The secret to winning is staying in the game mentally and physically. We run the risk of losing sales if we don’t keep making new contacts and leveraging our existing business contacts for referrals. These pro-active actions will ignite new life in our sales game and keep us at the top of our competition.
Closing the back door of opportunity
Sometimes a competitive business
You may remember Forrest Gump’s Vietnam pal – the one who grew up shrimp farming and was fond of listing the dishes he used to make. “Pepper shrimp,” he started, gearing up for his lengthy monotone monologue. “Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger.”That was the first thing I thought of when I saw the front page of The Washington Post’s Food section last February. Staring up at me was a half-page
Closing the back door of opportunity
Sometimes a competitive business
In this age of on demand access to info and people happily airing their views, it has never been more important for brands to get on with their consumers. Failure to do so can lead to a rapid backlash online. Just ask Dell.Brands might be increasingly keen to turn customers into ‘fans of the brand’, but there is always the risk that the relationship can turn sour if the loyalty is betrayed.P & G spend billions every year tryi
Closing the back door of opportunity
Sometimes a competitive business or salesperson needs a tiny crack to get in the door of a key customer. Then again, sometimes we leave the back door wide open for them to come in because we forget to close it. We leave opportunities open because we don’t visit with our customers and learn how their business has changed or what new problems they have. For example, if we don’t ask we won’t learn that a customer is launching a new product line or that they are being swallowed up by a competitor, changing our business relationship. This will either be a great opportunity or a huge loss. We won’t know unless we remain close to our key contacts.
Successful business owners can’t afford to relax.
You’ve heard the story before; a business owner makes a comment that they don’t have time for pro-active marketing. They have just gotten too busy. Perhaps they aren’t contacting customers or
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