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Atricle Dump - Getting Your Foot in the Door - Literally! Two Loan Officer Marketing Tactics
The loan signing agents have plenty of methods of attracting clients and promotion. People usually consider that large organizations are more reliable than just a single person and that is why independent contractors have fewer clients, most of which are permanent. Moreover, loan companies provide insurance from erro
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real esta
I’m about to share with you the secret rules of selling.Well... okay... they’re not really a secret. But not many people think about them - - that’s for sure. You may already know them, unless you’re completely new to marketing.Here’s #1: People don’t like it when someone tries to “sell” them something
As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the same audio programs.
We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we do is diminished to some respect).
I love watching salespeople take bold actions when it comes to marketing and prospecting for new business.
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real estat
Originally my article title was going to be,"If you have to pay for child care you will make more money with a home based business earning $100 a year than you can if your wife finds a job earning $20,000 a year." Then I decided the article should show even without paying for childcare that a home based business will
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real esta
Yet what’s refreshing about Brown is his open and honest approach to what he does. He cheerfully reveals that he can’t read people’s minds or commune with the afterlife – his skill is to make it look like he can.His most recent TV programme Derren Brown: The Heist was the most ambitious and challenging of Derr
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real esta
Today’s hottest Internet businesses are all about the power of social networks. Companies like MySpace, Facebook, and YouTube have become worth billions because businesses have realized that these social networks are generating huge advertising and marketing opportunities. As these social networks grow, the economic
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real esta
What is Business Process Management?To stay competitive in the marketplace a business needs to be cost effective. This is largely accomplished by streamlining the operations of the business and making sure the processes are running at peak efficiency. All businesses run via processes and Business Process Manag
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real estate office seems, they say "Hey, you're the guy with the shoes."
So think creatively with your marketing efforts. Stand apart from the average loan officer. Be different and be remembered.
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