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    Success Depends on Carrying Over Your Marketing Message to the Retail Floor
    Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed
    tions:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so

    How to Get What You Want Every Time!
    How to Get What You Want Every Time!By Nelson D. Berry www.subliminal-message.comYou know that YOU are the creator of all that occurs in all of your life
    I come from a long line of communicators, salespeople, entrepreneurs, and even one telegraph operator.

    All of them took language very seriously, and if you look at how they did in their careers, it worked out pretty well for them.

    With this legacy in mind, please pardon me if I also show sensitivity to the impact of language. It's in my genes!

    I suppose, if you want to be a word-nerd, it doesn’t hurt having a Ph.D. from the Annenberg School For Communication, at USC. (Occasionally, it can even get you some football tickets!)

    Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combinations:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so

    Computer Career
    Computers have officially become a necessity in this 21st century, and with this technology boom comes the growing availability of a computer career. If you are looking for a comput
    in mind, please pardon me if I also show sensitivity to the impact of language. It's in my genes!

    I suppose, if you want to be a word-nerd, it doesn’t hurt having a Ph.D. from the Annenberg School For Communication, at USC. (Occasionally, it can even get you some football tickets!)

    Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combinations:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so

    Lean Principles in Action
    AbstractThe electrical products industry is one characterized by fierce competition, declining margins, and legislative regulations, all that have forced the majority of elect
    you some football tickets!)

    Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales words to use and to avoid.

    Typically, it is good sense to avoid using these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combinations:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so

    5 Ingredients To Improve Team Performance
    All great minds think alike, and so do great managers when it comes to managing their teams and employees. So what is the secret sauce that allows for world class team performance? I
    these weak-at-the-knees, trembling, weasel words and phrases:

    I’d like to…

    Perhaps…

    Possibly…

    Maybe…

    Do you have a minute to talk?

    I’m not interrupting anything, am I?

    Substitute the following positive terms and combinations:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so

    Ten Tips For Making Effective Calls To Your Prospects
    Competition in business today is keen and those in business need to seek a competitive edge whenever possible. A strategic approach to making calls to your prospects is one area to
    tions:

    What we’ll do is…

    What we do…

    What we’re doing…

    I’m sure you’ll find…

    Definitely…

    Certainly…

    This will just take a second…

    I’m a strong believer in the “Try it, you’ll like it!” approach to selling, and so I encourage you to put these improved words to use, every day, in your presentations.

    And then tell me how you do, okay?

    Dr. Gary S. Goodman © 2006

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