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Atricle Dump - How to ASK for Business -- WITHOUT appearing Pushy --
The Decision Making Cycle ork.Do we understand the advertising and how the market works? When you go to the supermarket to by shampoo, what dictates what we buy? There are over 50 different choices, which one do you buy? You don’t have time to process all the information, analyze ingredients, or figure the cost per ounce. Why do we make the decision we do.Does it just feel right? Is it a past commercial you saw, the color combination on the bottle, the one your mother bought, the one on sale, or did you pick the one that felt right. Many times we really don’t know why we buy. YOUR PROSPECT ASKS -- Does my company need your service? Do we need your product? Do you have the QUALITY t Reverse Merger; One of Several Options GIVING Vs “SELLING”Small and mid-size companies looking to go public usually think IPO (Initial Public offering), but find it difficult to get an underwriter to look at them. They go out an engage a consultant that advises them to do a reverse merger and they usually jump into it head first without exploring the options.If you have read some of my previous articles you may find this repetitious, but I can’t emphasis enough the importance of selecting a good consultant. A consultant that is working for you and you alone, and does not have an interest in selling you a corporate Never lose sight of the importance of providing a “reason” to buy BEFORE you attempt to SELL anything to a client/prospect. In the current business climate you have to GIVE first. The very first question from a buyer is.... what is the BENEFIT to ME? Why should I change from my present supplier? GIVE in advance of asking a prospective client/customer to buy from you. Don’t even bring up your service or product BEFORE you have completed your investigative homework. YOUR PROSPECT ASKS -- Does my company need your service? Do we need your product? Do you have the QUALITY th Process of Rotating The Die While Processing Good Quality Film g to a client/prospect.By rotation of the extrusion die these gauge bands can be moved around the surface of the film as the bubble is being extruded. The bubble itself does not rotate. In this fashion they are evenly distributed across the face of the roll at an evenly distributed wound as you would reel in fish line on a fishing reel and build a cylindrical roll of plastic film of perfect symmetry. Without rotation these faults would build up in one place on the roll of film it would create a roll of film whose surface would look like something got caught in the roll and make an un-even imp In the current business climate you have to GIVE first. The very first question from a buyer is.... what is the BENEFIT to ME? Why should I change from my present supplier? GIVE in advance of asking a prospective client/customer to buy from you. Don’t even bring up your service or product BEFORE you have completed your investigative homework. YOUR PROSPECT ASKS -- Does my company need your service? Do we need your product? Do you have the QUALITY t Communicable Corporate Diseases Hurting Business Sexcess! ... what is the BENEFIT to ME? Why should I change from my present supplier?Enron Executive goes to prison for 10 years, Martha Stewart is under house arrest, and Bill Clinton averages $150,000 per speaking engagement.It all comes down to decisions on the fly, no pun intended.What you may not even think is an important decision at the time, could bring down your company or your employers, in less time than it takes to say to the massage parlor attendant, “Do you take Amex?”Does it seem like the world has gone to hell in a hand basket overnight?With CEO’s signing off on corporate governance, government intervention, c GIVE in advance of asking a prospective client/customer to buy from you. Don’t even bring up your service or product BEFORE you have completed your investigative homework. YOUR PROSPECT ASKS -- Does my company need your service? Do we need your product? Do you have the QUALITY t Debt Tips ient/customer to buy from you. Don’t even bring up your service or product BEFORE you have completed your investigative homework.Debt is great, in fact, I don't know what I'd do without it. Debt teaches you to manage your money. Debt builds credit. And if you play your cards right, debt will actually earn money for you. It's all simple. If your credit is bad right now, this may not work. But if you have average or better credit, this will only help to improve it.After I moved to Colorado I had a ton of debt, so what did I do? Waited tables for 6 months and rang up even more debt by partying all the time, bought a new snowboard and bindings, bought a bed, bought furniture, hell - I b YOUR PROSPECT ASKS -- Does my company need your service? Do we need your product? Do you have the QUALITY t Preventative Medicine for Buyer's Remorse ork.Recently I spent more money than I intended to on a new computer. The sale went beautifully. The salesperson made me feel comfortable, the salesperson created trust, and I quickly realized that my salesperson indeed had the answers I needed to pick the right computer. The one I chose was perfect; it would be delivered to my house early the following week.Shortly after the sale was all said and done, a strange feeling of loss crept up on me. The feeling grew in strength as I stared at the only tangible remnants of my expensive decision – a crinkled credit card re YOUR PROSPECT ASKS -- Does my company need your service? Do we need your product? Do you have the QUALITY that we expect (demand)? Can you match your competitors pricing? Discounts? Delivery? Is your customer service better than our current supplier? Why should I change? Your prospect is saying, “what have you done for me lately?” What is your USP (Unique Selling Proposition)? Are you DIFFERENT from the rest of the pack? Give me your elevator speech. 30 seconds! What do you do? Give it to me straight to the point and quick. ADVERTISERS ARE SHOUTING Huge FULL-page ads fill our
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