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Atricle Dump - Peddlers, Hucksters, & Empty Suits
Alliances: More Than A One Way Relationship
What is the biggest advantage of forming an alliance?Everyone has their own definition of an alliance. I had a potential alliance with a person that was starting his own business. He came to my residence with his partner and I brought in a couple of friends and business associates to discuss the possibilities. He gave us a fabulous demonstration of his company offerings. I really liked what he had to offer and was willing to pass leads on to him. He was excited about t
eWhat is the biggest advantage of forming an alliance?Everyone has their own definition of an alliance. I had a potential alliance with a person that was starting his own business. He came to my residence with his partner and I brought in a couple of friends and business associates to discuss the possibilities. He gave us a fabulous demonstration of his company offerings. I really liked what he had to offer and was willing to pass leads on to him. He was excited about t
Building a Trade Show Display
If you are taking your newest products to a trade show then you will need to come up with some ideas on how to build a trade show display in order to adequately market your products. You might seem at a loss and cannot think of anything, however building a trade show display is not so difficult if you sit down and think about it. Really, you just need something that will bring attention to your booth, but not take the attention away from your products. Also, you want the disp
Ever feeIf you are taking your newest products to a trade show then you will need to come up with some ideas on how to build a trade show display in order to adequately market your products. You might seem at a loss and cannot think of anything, however building a trade show display is not so difficult if you sit down and think about it. Really, you just need something that will bring attention to your booth, but not take the attention away from your products. Also, you want the disp
Auto Manufacturing Jobs and Ohio Economy
Ohio has had some bumpy economic rides in the past as the auto industry has taken hits from Japanese Imports, high steel prices, wars, recessions, NAFTA and now robotics. These issues have caused complete boom and bust cycles for the automobile manufacturing sector in Ohio. When workers are laid off, then those high paying and generally union jobs slow the money flows in the other sectors, such as retail, professional services, banking, real estate, etc.Who else loses
ver feOhio has had some bumpy economic rides in the past as the auto industry has taken hits from Japanese Imports, high steel prices, wars, recessions, NAFTA and now robotics. These issues have caused complete boom and bust cycles for the automobile manufacturing sector in Ohio. When workers are laid off, then those high paying and generally union jobs slow the money flows in the other sectors, such as retail, professional services, banking, real estate, etc.Who else loses
Documenting Partnerships in Your Business Plan
Forging partnerships to improve market penetration has become commonplace, particularly for “new economy” businesses. And, most companies proudly mention their many partnerships in their business plans.The fact is that, regardless of whom the partnership is with, partnerships by themselves are meaningless. What are meaningful are the terms of the partnership. For instance, while it sounds great to have a partnership with a Fortune 500 company, the details of the partne
r feForging partnerships to improve market penetration has become commonplace, particularly for “new economy” businesses. And, most companies proudly mention their many partnerships in their business plans.The fact is that, regardless of whom the partnership is with, partnerships by themselves are meaningless. What are meaningful are the terms of the partnership. For instance, while it sounds great to have a partnership with a Fortune 500 company, the details of the partne
Which Are You Advertising: Chicken Fillets or Mouse Guts?
Cats have very different taste buds than humans. Unfortunately for pet owners (consumers), we’re the ones that end up buying the cat food.Pet food companies have figured this out. That’s why you see pet foods in flavors that humans like. If Purina made cat food in flavors that cats would really want, humans would never buy them.Ask a hungry cat what he’d really like to eat right now. What do you think he’d say?Mouse Guts.So why does Purina Cat
feCats have very different taste buds than humans. Unfortunately for pet owners (consumers), we’re the ones that end up buying the cat food.Pet food companies have figured this out. That’s why you see pet foods in flavors that humans like. If Purina made cat food in flavors that cats would really want, humans would never buy them.Ask a hungry cat what he’d really like to eat right now. What do you think he’d say?Mouse Guts.So why does Purina Cat
Why Your Tiny Business Wants A Toll Free Number NOW
All small business owners dream of greater leverage which means the reaping large profits from a simple inexpensive tool. So they look around for tools, tactics or software that will give them an edge. But they miss one of the most effective tools that sits right under their nose. The profit-building tool that most small business people miss is the toll free number.Independent surveys have shown that toll free numbers can increase your business’ sales, improve the bran
eel like
All small business owners dream of greater leverage which means the reaping large profits from a simple inexpensive tool. So they look around for tools, tactics or software that will give them an edge. But they miss one of the most effective tools that sits right under their nose. The profit-building tool that most small business people miss is the toll free number.Independent surveys have shown that toll free numbers can increase your business’ sales, improve the bran
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