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    internet, public speaking and writing articles. And yes, there is calling prospects on the telephone. These are all ways to introduce yourself, your company and your product or service to potential cust
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    A conversation:

    The Salesperson: “I don’t cold call—I want to build relationships.”

    Wendy: “Huh?”

    Recently I’ve had a number of conversations with sales professionals and entrepreneurs who tell me they do not cold call because they want to build relationships with prospects.

    I’m confused.

    Who says the two are mutually exclusive?

    Every relationship whether business or personal begins somewhere. Everyone whom you currently know, your significant other, your colleagues at work, your friends, or your neighbors were unknown to you at one time. Then, somehow, you met and over time formed a relationship. It takes time.

    In sales there are many ways to contact and reach out to new prospects. There’s direct mail, networking, referrals, trade shows, the internet, public speaking and writing articles. And yes, there is calling prospects on the telephone. These are all ways to introduce yourself, your company and your product or service to potential custo

    Boost Your Business With Testimonials
    When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about making an error in buying what you sell.Before you can effectively use testimonials, you first have to understand the three different types.eneurs who tell me they do not cold call because they want to build relationships with prospects.

    I’m confused.

    Who says the two are mutually exclusive?

    Every relationship whether business or personal begins somewhere. Everyone whom you currently know, your significant other, your colleagues at work, your friends, or your neighbors were unknown to you at one time. Then, somehow, you met and over time formed a relationship. It takes time.

    In sales there are many ways to contact and reach out to new prospects. There’s direct mail, networking, referrals, trade shows, the internet, public speaking and writing articles. And yes, there is calling prospects on the telephone. These are all ways to introduce yourself, your company and your product or service to potential cust

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    r business or personal begins somewhere. Everyone whom you currently know, your significant other, your colleagues at work, your friends, or your neighbors were unknown to you at one time. Then, somehow, you met and over time formed a relationship. It takes time.

    In sales there are many ways to contact and reach out to new prospects. There’s direct mail, networking, referrals, trade shows, the internet, public speaking and writing articles. And yes, there is calling prospects on the telephone. These are all ways to introduce yourself, your company and your product or service to potential cust

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    you met and over time formed a relationship. It takes time.

    In sales there are many ways to contact and reach out to new prospects. There’s direct mail, networking, referrals, trade shows, the internet, public speaking and writing articles. And yes, there is calling prospects on the telephone. These are all ways to introduce yourself, your company and your product or service to potential cust

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    internet, public speaking and writing articles. And yes, there is calling prospects on the telephone. These are all ways to introduce yourself, your company and your product or service to potential customers.

    The telephone introduction is incredibly direct, easy, efficient and inexpensive. First you target your market and then you introduce yourself to the decision-maker. That’s one of the reasons I prefer the term “introductory calling” to “cold calling.” The call is an introduction. It is not a sale or a relationship.

    However you initially meet a prospect, after that introduction, you still must take all of the necessary steps to build a relationship. With every prospect that you encounter, however you first encounter them, at some point you will have to pick up the telephone and call them. If at that point you do not represent yourself effectively and articulately, you will not move to the next step. This means that even if you are calling a prospect who did not originate with a

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