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    Fans, Not Customers
    I’ve been to 97 concerts in my lifetime. I know this because every ticket stub of every show I’ve ever seen since I was 12 lay under a sheet of glass on my coffee table. Some of the stubs are signed by my favorite musicians; some are tattered and torn from the pouring rain through which I stood and sung for hours. Some of the tickets aren’t even tickets! They’re napkins or flyers I stole from the ven
    a prospect does say “no,” ultimately, that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then, fewer prospects will say “no.”


    9. Arlene’s Game
    The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus!

    Tips To Boost Your Employability
    In the tough economy that we're currently facing, it can be quite difficult to find a job that suits your skills and pays well. It's important to take advantage of every opportunity that you can to boost your employability, and in this article, we'll mention some tips at how to get yourself the job that you deserve.- One thing that people can do to boost their employability is to participate in
    1. Make telephone calls
    Few things are more terrifying than the unknown. The fear you create for yourself is far worse than the reality of cold calling. Once you start making telephone calls and continue making telephone calls, it gets easier. You overcome fear by doing.


    2. Make a lot of telephone calls
    If you have only one prospect to pursue, that prospect becomes overwhelmingly important. If you have hundreds of leads, no one prospect can make or break you. The more calls you make, the more success you will have.


    3. Prepare
    Prepare for cold calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your product or service. And know the goal of your telephone call.


    4. Practice
    If you are new to cold calling or uncomfortable with cold calling, practice your pitch out loud. Role-play with friends or colleagues. Practice various sales scenarios. This way, you will not have to worry about what you are going to say. You will be prepared, and you can focus in on your prospect.


    5. Start with less important leads
    It will be good practice and less stressful. Once you feel more comfortable, start working on the more important leads.


    6. Stay calm
    You will, for the most part, be talking to people who will appreciate your call. If a prospect is rude, remember: This is not personal. They may just be having a bad day. Move on.


    7. Your priorities and your prospect’s priorities are different
    You want an immediate “yes”; your prospect may want to finish a report, finish a conversation, start their vacation… Be very careful not to read negative or extra meaning into early conversations with your prospect or prospect’s secretary. If, for example, your prospect’s secretary says that your prospect is “on the phone,” “in a meeting” or “out of the office,” that does not translate to, “My prospect knows that I am calling and is avoiding me.”


    8. Some things are out of your control
    If a prospect does say “no,” ultimately, that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then, fewer prospects will say “no.”


    9. Arlene’s Game
    The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus!

    How to Handle Customer Complaints -- A Look at Customer Retention
    Customer service can be somewhat of a fine art at times. An unhappy customer can challenge business owners today on a multitude of levels. For many, the simple thought of dealing with an unhappy customer can make some business owners break out in a cold sweat.In 1999, Fred Reichheld (a US business guru) said, "It is not how satisfied you keep your customers, its how many satisfied customers you k
    l have.


    3. Prepare
    Prepare for cold calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your product or service. And know the goal of your telephone call.


    4. Practice
    If you are new to cold calling or uncomfortable with cold calling, practice your pitch out loud. Role-play with friends or colleagues. Practice various sales scenarios. This way, you will not have to worry about what you are going to say. You will be prepared, and you can focus in on your prospect.


    5. Start with less important leads
    It will be good practice and less stressful. Once you feel more comfortable, start working on the more important leads.


    6. Stay calm
    You will, for the most part, be talking to people who will appreciate your call. If a prospect is rude, remember: This is not personal. They may just be having a bad day. Move on.


    7. Your priorities and your prospect’s priorities are different
    You want an immediate “yes”; your prospect may want to finish a report, finish a conversation, start their vacation… Be very careful not to read negative or extra meaning into early conversations with your prospect or prospect’s secretary. If, for example, your prospect’s secretary says that your prospect is “on the phone,” “in a meeting” or “out of the office,” that does not translate to, “My prospect knows that I am calling and is avoiding me.”


    8. Some things are out of your control
    If a prospect does say “no,” ultimately, that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then, fewer prospects will say “no.”


    9. Arlene’s Game
    The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus!

    New Job Blues
    I started a new position last week as a headhunter. I’ve marketed people practically my whole career and have gotten people jobs but never was employed by a recruiting firm. I’ve thought about it for the past 5 years and also interviewed with several companies but never found a good fit until recently.We are meeting people who are in our training class who are located in other offices around the c
    ng to say. You will be prepared, and you can focus in on your prospect.


    5. Start with less important leads
    It will be good practice and less stressful. Once you feel more comfortable, start working on the more important leads.


    6. Stay calm
    You will, for the most part, be talking to people who will appreciate your call. If a prospect is rude, remember: This is not personal. They may just be having a bad day. Move on.


    7. Your priorities and your prospect’s priorities are different
    You want an immediate “yes”; your prospect may want to finish a report, finish a conversation, start their vacation… Be very careful not to read negative or extra meaning into early conversations with your prospect or prospect’s secretary. If, for example, your prospect’s secretary says that your prospect is “on the phone,” “in a meeting” or “out of the office,” that does not translate to, “My prospect knows that I am calling and is avoiding me.”


    8. Some things are out of your control
    If a prospect does say “no,” ultimately, that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then, fewer prospects will say “no.”


    9. Arlene’s Game
    The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus!

    Caring for Leather Business Card Holders
    You know just how important business card holders are for you. You know how efficiently it helps you get organized. You know that they're a fixture of your corporate identity. And because you know all these, you buy yourself a business card holder. Of course, you put a high premium on tastefully selected items, so naturally, you don't settle for a simple business card holder. You get a leather business c
    t’s priorities are different
    You want an immediate “yes”; your prospect may want to finish a report, finish a conversation, start their vacation… Be very careful not to read negative or extra meaning into early conversations with your prospect or prospect’s secretary. If, for example, your prospect’s secretary says that your prospect is “on the phone,” “in a meeting” or “out of the office,” that does not translate to, “My prospect knows that I am calling and is avoiding me.”


    8. Some things are out of your control
    If a prospect does say “no,” ultimately, that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then, fewer prospects will say “no.”


    9. Arlene’s Game
    The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus!

    Business Branding for the Future
    Does business branding play a significant role in your marketing campaign? Again, as in other articles, I like to begin with the philosophy behind the subject matter. This establishes the general feeling behind the need for the same.A business decides to employ branding techniques simply to reach their target market. However the philosophy that determines which market and under what exposure is th
    a prospect does say “no,” ultimately, that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then, fewer prospects will say “no.”


    9. Arlene’s Game
    The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus! Focus on acquiring points. The more calls you make, the more points you acquire. When you reach 100—You Win! Give yourself a prize!


    10. Have fun
    This is not life or death—it’s only a cold call. The fate of the world does not rest on you and your telephone. You will not destroy your company or ruin your life if a prospect says “no.” Loosen up, be creative, have some fun!

    © 2004 Wendy Weiss

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