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Atricle Dump - How to Increase Sales and Profits Without Spending a Cent!
Many business owners or people who are about to start a business have idealistic views about their new venture. People who are experienced in business know that there are some basics and some fundamentals that you must get right if you are to succeed. This article outlines a list of "Street Smarts" which have been distilled from the knowledge and experience of many successful business people. Read them carefully!1. The fatal mistake of many business people – thinking that because they are a good mechanic, baker, accountant, that they understand what it takes to run a mechanical business, bakery business, accountancy business. The most important skill for any business person is to know how to run a business. How much management & business & marketing training have you invested in yourself?2. Make sure you clearly understand the concept of working on your bus
Are you starting to get the picture there are dozens of ways you to improve what you're doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.
Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don't know, but it’s massive!
I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.
If you don't increase your conversion rate your marke
Ever been involved in a project that was a high risk, high return project that never got off the ground? Or the high risk project that did get off the ground, briefly. Before it disappeared with much acrimony as the potential risks were realised and the hunt commenced for the guilty?Opportunities are wasted and investments frittered away through the lack of even the merest attention to risk management. The deficiency of application of risk management principles either sends organisations into paralysis by analysis or riding their luck to whatever consequence fate seems to have in store.Risk analysis can be complex. However, simple risk analysis is not difficult to carry out and is very effective. It begins unsurprisingly with an analysis of the risks attendant to the desired outcomes of pursuing the opportunity. Analysing these risks, clarity about the desi
If you don't know what conversion rate means you're missing out on the most powerful strategy there is in the world to increase sales, without spending a cent. Plus, by increasing your conversion rate your net profits always go up!
So what is conversion rate?
Conversion rate is the difference between how many call, walk in or contact your business and then how many of them end up buying. For example, if you had 10 phone calls to your business and you took their name and phone over time you simply track how many of them actually spent money with you. So if you have 3 people buy from you your conversion rate would be 30% or 3 out of 10.
This simple measurement is life changing for business owners when they see the power of it. If you don't know your conversion rate and "guess" it’s about 50% I guarantee you're wrong! Almost everyone thinks their conversion rate it higher than it actually is. The reason being is that the people you talk to that say they'll come back and buy later or that sound like they are very interested in buying often don't. But you don't know that if you don't measure all inquiries because you assume they have bought.
When you measure your conversion rate be prepared for a shock. I've worked with retailers who thought it was 75% and found it was 38%. I've worked with service businesses that thought it was 50% and we found it to be 13%.
They get a bit depressed when they realise its only 13%, but I get excited! That's because it’s impossible to double 50% conversion rate, but with 13% you can triple it and still have room for improvement!
Did you know that increasing your conversion rate proportionally increases turnover and net profit? That means if you increase your conversion rate by 50% (e.g. from 24% to 36%) you have just increased your turnover by 50% as well! That's because you get 50% more paying customers than you have right now. And you can increase your conversion rate, turnover and profit without spending a cent on advertising or promotion.
So how do you measure it? First of all you need 2 to 3 bits of information on every person who contacts your business. Things like their name, phone number and what their inquiry was about.
This then gives you information to refer back; to see how many people actually ended up buying that contacted your business. With your business it may take days before you can tally inquiries to customers. For some service businesses you may need to wait a month from the inquiry date to purchase due to the time it takes people to make a decision.
You'll notice your conversion rate will be different for each of your staff. Why is that? Good question. But when you realise the difference you can do something about it, but until you have measured it how can you do anything about it?
So now, onto the magic question, How To Improve Your Conversion Rate!
There are at least 80 ways! Want to know the best ones? Here they are...
1. Learn DISC profiles. DISC profiling has to be the most unknown method of understanding people there is, yet in business it’s the most powerful tool you can learn and use. DISC is an insight into 4 major differences in people's behaviour. When you learn DISC profiles you understand some people want to be friends with the person they buy from, while others find friendly sales people annoying and don't buy from them. Some people (about 50%) make all sales decisions very quickly, usually on the spot. While 50% of people always want to think about it, usually over a day or two. DISC is something I teach to all my clients and all who learn it from me increase their sales (turnover and profit) by 20%-300% in weeks!
2. Offer guarantees in writing. Everyone has some level of apprehension about parting with money, so a guarantee helps to overcome that apprehension and helps people to make confident decisions. What can you guarantee in writing that you have not be offering now? What about not to leave a mess if you're in a service business? What about being completely happy with your purchase of you will gladly allow refunds? Retailers often don't want to refund so they scare away dozens of potential customers for the sake of a very few possibly wanting refunds. (To learn more about DISC see the article 'How to Build Rapport in 7 Seconds' by Tim Stokes at www.ezinearticles.com)
3. Make your business appear unique. This again is a powerful tool as when you "appear" unique or different you stop losing sales to price shoppers. It's not hard to do, in fact when you use guarantees like those above it makes you very unique!
4. Learn body language. Body language is responsible for 55% of what you communicate before you open your mouth! Everyone has heard of it but how many people use it? Almost none! Go read a book on it and try it. Body language is a form of flattery and people buy from people they like or relate to.
5. Try different words you use to greet people face to face or on the phone. Retailers are notorious for saying things that elicit "no thanks just looking". That's because they set up that response by what they say. Try saying different phrases on greeting and see what happens. Its the same on the phone, if you finish off your greeting with "name speaking" you often get people who think you're a dummy and respond with, "I'd like to talk to someone about..." In other words you can't help me so can you get me someone who can. Try not using speaking and see what happens.
Are you starting to get the picture there are dozens of ways you to improve what you're doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.
Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don't know, but it’s massive!
I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.
If you don't increase your conversion rate your market
Book as industrial product, science product, and intellectual product, needs to market to get support from the society. This is very important because from there we will get money to develop knowledge and science. Without this, our culture and society never change from bad to the best hope.Our book needs marketing to share our thinking and knowledge become enlightenment to human and society. Publisher and author should cooperate to market their books. Every effort must conduct to market it. Publisher need marketing to get money for develops their business. Author needs marketing to spread their idea in the book and making feedback about book.Author has many efforts to promote author’s book. Author relationship with many peoples will increase book selling. Sometimes, author can promote book in talk show. They can promote in the class of school, seminar, lect
They get a bit depressed when they realise its only 13%, but I get excited! That's because it’s impossible to double 50% conversion rate, but with 13% you can triple it and still have room for improvement!
Did you know that increasing your conversion rate proportionally increases turnover and net profit? That means if you increase your conversion rate by 50% (e.g. from 24% to 36%) you have just increased your turnover by 50% as well! That's because you get 50% more paying customers than you have right now. And you can increase your conversion rate, turnover and profit without spending a cent on advertising or promotion.
So how do you measure it? First of all you need 2 to 3 bits of information on every person who contacts your business. Things like their name, phone number and what their inquiry was about.
This then gives you information to refer back; to see how many people actually ended up buying that contacted your business. With your business it may take days before you can tally inquiries to customers. For some service businesses you may need to wait a month from the inquiry date to purchase due to the time it takes people to make a decision.
You'll notice your conversion rate will be different for each of your staff. Why is that? Good question. But when you realise the difference you can do something about it, but until you have measured it how can you do anything about it?
So now, onto the magic question, How To Improve Your Conversion Rate!
There are at least 80 ways! Want to know the best ones? Here they are...
1. Learn DISC profiles. DISC profiling has to be the most unknown method of understanding people there is, yet in business it’s the most powerful tool you can learn and use. DISC is an insight into 4 major differences in people's behaviour. When you learn DISC profiles you understand some people want to be friends with the person they buy from, while others find friendly sales people annoying and don't buy from them. Some people (about 50%) make all sales decisions very quickly, usually on the spot. While 50% of people always want to think about it, usually over a day or two. DISC is something I teach to all my clients and all who learn it from me increase their sales (turnover and profit) by 20%-300% in weeks!
2. Offer guarantees in writing. Everyone has some level of apprehension about parting with money, so a guarantee helps to overcome that apprehension and helps people to make confident decisions. What can you guarantee in writing that you have not be offering now? What about not to leave a mess if you're in a service business? What about being completely happy with your purchase of you will gladly allow refunds? Retailers often don't want to refund so they scare away dozens of potential customers for the sake of a very few possibly wanting refunds. (To learn more about DISC see the article 'How to Build Rapport in 7 Seconds' by Tim Stokes at www.ezinearticles.com)
3. Make your business appear unique. This again is a powerful tool as when you "appear" unique or different you stop losing sales to price shoppers. It's not hard to do, in fact when you use guarantees like those above it makes you very unique!
4. Learn body language. Body language is responsible for 55% of what you communicate before you open your mouth! Everyone has heard of it but how many people use it? Almost none! Go read a book on it and try it. Body language is a form of flattery and people buy from people they like or relate to.
5. Try different words you use to greet people face to face or on the phone. Retailers are notorious for saying things that elicit "no thanks just looking". That's because they set up that response by what they say. Try saying different phrases on greeting and see what happens. Its the same on the phone, if you finish off your greeting with "name speaking" you often get people who think you're a dummy and respond with, "I'd like to talk to someone about..." In other words you can't help me so can you get me someone who can. Try not using speaking and see what happens.
Are you starting to get the picture there are dozens of ways you to improve what you're doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.
Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don't know, but it’s massive!
I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.
If you don't increase your conversion rate your marke
With call centers becoming big business lately, another business that is growing alongside as rapidly, if not fast, is that of call center management services. In simpler terms, they are the services required to manage the operations and functionalities of a call center.Call center management is either done by direct management or is outsourced to specialized call center management services firms. The main issues that are handled by call center management services are the questions of applying best practices, having service level requirements met, reviewing operations and management practices, making contracts and transition plans, and having the proper understanding of service desk and call center practices and planning. Call center management services help a call center do these and much more.They provide the call center with the understanding of their se
You'll notice your conversion rate will be different for each of your staff. Why is that? Good question. But when you realise the difference you can do something about it, but until you have measured it how can you do anything about it?
So now, onto the magic question, How To Improve Your Conversion Rate!
There are at least 80 ways! Want to know the best ones? Here they are...
1. Learn DISC profiles. DISC profiling has to be the most unknown method of understanding people there is, yet in business it’s the most powerful tool you can learn and use. DISC is an insight into 4 major differences in people's behaviour. When you learn DISC profiles you understand some people want to be friends with the person they buy from, while others find friendly sales people annoying and don't buy from them. Some people (about 50%) make all sales decisions very quickly, usually on the spot. While 50% of people always want to think about it, usually over a day or two. DISC is something I teach to all my clients and all who learn it from me increase their sales (turnover and profit) by 20%-300% in weeks!
2. Offer guarantees in writing. Everyone has some level of apprehension about parting with money, so a guarantee helps to overcome that apprehension and helps people to make confident decisions. What can you guarantee in writing that you have not be offering now? What about not to leave a mess if you're in a service business? What about being completely happy with your purchase of you will gladly allow refunds? Retailers often don't want to refund so they scare away dozens of potential customers for the sake of a very few possibly wanting refunds. (To learn more about DISC see the article 'How to Build Rapport in 7 Seconds' by Tim Stokes at www.ezinearticles.com)
3. Make your business appear unique. This again is a powerful tool as when you "appear" unique or different you stop losing sales to price shoppers. It's not hard to do, in fact when you use guarantees like those above it makes you very unique!
4. Learn body language. Body language is responsible for 55% of what you communicate before you open your mouth! Everyone has heard of it but how many people use it? Almost none! Go read a book on it and try it. Body language is a form of flattery and people buy from people they like or relate to.
5. Try different words you use to greet people face to face or on the phone. Retailers are notorious for saying things that elicit "no thanks just looking". That's because they set up that response by what they say. Try saying different phrases on greeting and see what happens. Its the same on the phone, if you finish off your greeting with "name speaking" you often get people who think you're a dummy and respond with, "I'd like to talk to someone about..." In other words you can't help me so can you get me someone who can. Try not using speaking and see what happens.
Are you starting to get the picture there are dozens of ways you to improve what you're doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.
Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don't know, but it’s massive!
I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.
If you don't increase your conversion rate your marke
This part of the program addresses:1. Your voice: a musical instrument 2. Banishing non-words. 3. Avoiding embarrassing pronunciation mistakes.1. YOUR VOICE: A MUSICAL INSTRUMENTWhen considering the elements that are associated with a musical instrument, we may list the following:PitchWhen it comes to your voice, pitch is very important, because if you do not speak at your natural pitch you can strain your voice. Try this when you are alone. Think of a phrase of a song that you know well. Alternate between humming and speaking this phrase. There will be a pitch at which you feel very comfortable. As you hum there will be a certain vibration around your nose and mouth that feels just right and you will experience no strain. This is your natural pitch.InflectionInflection is the difference between highest and lowes
3. Make your business appear unique. This again is a powerful tool as when you "appear" unique or different you stop losing sales to price shoppers. It's not hard to do, in fact when you use guarantees like those above it makes you very unique!
4. Learn body language. Body language is responsible for 55% of what you communicate before you open your mouth! Everyone has heard of it but how many people use it? Almost none! Go read a book on it and try it. Body language is a form of flattery and people buy from people they like or relate to.
5. Try different words you use to greet people face to face or on the phone. Retailers are notorious for saying things that elicit "no thanks just looking". That's because they set up that response by what they say. Try saying different phrases on greeting and see what happens. Its the same on the phone, if you finish off your greeting with "name speaking" you often get people who think you're a dummy and respond with, "I'd like to talk to someone about..." In other words you can't help me so can you get me someone who can. Try not using speaking and see what happens.
Are you starting to get the picture there are dozens of ways you to improve what you're doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.
Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don't know, but it’s massive!
I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.
If you don't increase your conversion rate your marke
No jobs for supermodelsGood looks are essential, however not the same kind of looks as for fashion modeling. The needs of clients that book models for this kind of work are completely different from a magazine client for example that looks good in a beauty advertorial. Promo girls must be able to look good for long days without the help of makeup artists and retouching! A promotional model must be almost 'conventionally' good looking, i.e. the general public would consider the promo girl to be attractive or even gorgeous as opposed to the looks of some fashion models which can be more of an acquired taste and sometimes downright weird!What clients wantThe aim of most clients that hire a promo model is to promote a healthy, successful and friendly image from their promotional models thus attracting the right kind of attention to their fi
Are you starting to get the picture there are dozens of ways you to improve what you're doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.
Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don't know, but it’s massive!
I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.
If you don't increase your conversion rate your marketing will rarely make you a good profit return, or enough to pay for itself with profit from the sales from the promotion. When you double conversion rates you double your turnover and advertising responses, so you can run your ads half as much saving you profit as well.
I'll leave you with this thought... You can't improve something if you haven't measured it. Measuring is the secret to all of your success in business.
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