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Atricle Dump - Converting Your Website Leads to Sales
Design Better PowerPoint
In my line of work, I find myself constantly producing PowerPoint presentations. Sometimes these are just individual slides (like a diagram or case study), sometimes they are templates, and sometimes they are whole, individual presentations. Most of my PowerPoint work is completed at my day job where I am an in-house designer, but my freelancing alter ego occasionally comes across a client needing some presentational pick-up. Over the years, I have built and edited hundreds of PowerPoint files.I know a lot of people think PowerPoint is the devil incarnate, but in the corporate world, it is an ubiquitous evi
ert website leads to sales.In my line of work, I find myself constantly producing PowerPoint presentations. Sometimes these are just individual slides (like a diagram or case study), sometimes they are templates, and sometimes they are whole, individual presentations. Most of my PowerPoint work is completed at my day job where I am an in-house designer, but my freelancing alter ego occasionally comes across a client needing some presentational pick-up. Over the years, I have built and edited hundreds of PowerPoint files.I know a lot of people think PowerPoint is the devil incarnate, but in the corporate world, it is an ubiquitous evi
1. Gather leads
Most of website visitors wh
Free Marketing Tip #1: Public Relations
I have spent over 20 years in the marketing industry, but most of that time my focus was in the area of paid marketing avenues like advertising and direct marketing. When I opened my own small business marketing consulting firm eight years ago, I realized that while all those paid marketing tactics were great - meaning they worked - I also realized my ability to utilize them was limited.Why? Because like most new small business owners, I didn't have the money.I was just getting my business off the ground and I needed ways to get the word out that didn't involve a lot of cash.Your website exists either to sell products or generate leads that can be later converted into paying customers. In the former case, unless you sell inexpensive commoditized widgets, it takes several interactions with a prospective customer before you can close the sale. Therefore, a top priority of almost every online business is to gather, organize, and convert website leads to sales.
I have spent over 20 years in the marketing industry, but most of that time my focus was in the area of paid marketing avenues like advertising and direct marketing. When I opened my own small business marketing consulting firm eight years ago, I realized that while all those paid marketing tactics were great - meaning they worked - I also realized my ability to utilize them was limited.Why? Because like most new small business owners, I didn't have the money.I was just getting my business off the ground and I needed ways to get the word out that didn't involve a lot of cash.
1. Gather leads
Most of website visitors who
Honest and Dishonest Salesmen and Crossing That Line
Many sales people seem to cross the line all too easily when making sales. Even those we consider honest sales people will tell a line of BS in order to get a sales interview or nudge their way into the sales pitch. Often they will move a conversation around and bring it to a point where they can make the sales pitch or go in for a trial close. How so you ask?Well consider you are at a soccer field and your kid is playing soccer and you start chit-chatting with the gentleman next to your about the kid’s team and season and coaches and such. You just figure he is another parent and interested in his children
into paying customers. In the former case, unless you sell inexpensive commoditized widgets, it takes several interactions with a prospective customer before you can close the sale. Therefore, a top priority of almost every online business is to gather, organize, and convert website leads to sales.Many sales people seem to cross the line all too easily when making sales. Even those we consider honest sales people will tell a line of BS in order to get a sales interview or nudge their way into the sales pitch. Often they will move a conversation around and bring it to a point where they can make the sales pitch or go in for a trial close. How so you ask?Well consider you are at a soccer field and your kid is playing soccer and you start chit-chatting with the gentleman next to your about the kid’s team and season and coaches and such. You just figure he is another parent and interested in his children
1. Gather leads
Most of website visitors wh
Customers Aren't Angry - They're Afraid!
A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”It’s an appealing title, to be sure, and robust registrations will support such offerings.But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.What
, it takes several interactions with a prospective customer before you can close the sale. Therefore, a top priority of almost every online business is to gather, organize, and convert website leads to sales.A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”It’s an appealing title, to be sure, and robust registrations will support such offerings.But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.What
1. Gather leads
Most of website visitors wh
Thirteen Step Action Plan For Everyone, That Needs More Business Now
In my previous life as a carpet cleaner, the winter months of January, February, and March, were faced with fear and trepidation. Not just myself, but everyone in our industry, feared these months.Why?It was always the slowest time of year for this industry. If you think about it for a second, this seasonal slump occurred simply due to the weather. Few homeowners wanted to have their carpets cleaned in the winter months. Sub-zero temperatures, slushy, messy, Spring thaw conditions and post holiday season credit cards bills all conspired to keep the phone from ringing.That put the carpet cleane
Therefore, a top priority of almost every online business is to gather, organize, and convert website leads to sales.In my previous life as a carpet cleaner, the winter months of January, February, and March, were faced with fear and trepidation. Not just myself, but everyone in our industry, feared these months.Why?It was always the slowest time of year for this industry. If you think about it for a second, this seasonal slump occurred simply due to the weather. Few homeowners wanted to have their carpets cleaned in the winter months. Sub-zero temperatures, slushy, messy, Spring thaw conditions and post holiday season credit cards bills all conspired to keep the phone from ringing.That put the carpet cleane
1. Gather leads
Most of website visitors wh
When To Hire A Salesperson
One of the questions I am asked is, when should I hire a salesperson and what should I look for? I have always felt that hiring a salesperson should be like any business decision. The business should consider the investment as a capital expense that will deliver profitable, measurable results. A budget should be allocated for the expense and a return on the investment should be calculated. Unfortunately, many businesses rush into hiring a salesperson and bypass the rational process.Businesses often rush into a quick decision because they feel comfortable or safe. After all, it is a safe bet that the salespe
ert website leads to sales.One of the questions I am asked is, when should I hire a salesperson and what should I look for? I have always felt that hiring a salesperson should be like any business decision. The business should consider the investment as a capital expense that will deliver profitable, measurable results. A budget should be allocated for the expense and a return on the investment should be calculated. Unfortunately, many businesses rush into hiring a salesperson and bypass the rational process.Businesses often rush into a quick decision because they feel comfortable or safe. After all, it is a safe bet that the salespe
1. Gather leads
Most of website visitors who are interested in your products or services aren't ready to buy just yet, but they sure have some questions and would like additional information (if it's not too hard to obtain). Don't make them search for it -- put your contact information right in front of them. Every page of your website must have call for action and contact options that are impossible to
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