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Atricle Dump - Sales Plan? What's a Sales Plan?
Digital Signage - Getting Your Content Right Builds Credibility
I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain.The email said in part:“I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't
en when I was choreographing, as long as I met my deadline for when I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain.The email said in part:“I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't
Business Ethics: An Oxymoron?
Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.The business and political excess of the last 10 years have taken some PR pr
In the past, if you said the word “plan” to me, I would bolt and run. I’m the “creative type,” a former ballet dancer and choreographer—I’m terrible with details. When I was dancing professionally, all the details were taken care of; all I had to do was show up and dance. Even when I was choreographing, as long as I met my deadline for when tWhy do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.The business and political excess of the last 10 years have taken some PR pr
Leaning Toward Change
Seduced by the publicity surrounding the impact of Lean on organizations, it’s no surprise that people new to Lean, upon hearing or reading such information, are anxious to implement a continuous improvement initiative in their organizations.What has received little publicity, however, and often frustrates Lean implementation, are the employees on whom Lean is often i
. I’m the “creative type,” a former ballet dancer and choreographer—I’m terrible with details. When I was dancing professionally, all the details were taken care of; all I had to do was show up and dance. Even when I was choreographing, as long as I met my deadline for when Seduced by the publicity surrounding the impact of Lean on organizations, it’s no surprise that people new to Lean, upon hearing or reading such information, are anxious to implement a continuous improvement initiative in their organizations.What has received little publicity, however, and often frustrates Lean implementation, are the employees on whom Lean is often i
Twelve Tips From Strategic Thinking For Home Builders To Produce More Strategic Marketing Efforts
All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of
’m terrible with details. When I was dancing professionally, all the details were taken care of; all I had to do was show up and dance. Even when I was choreographing, as long as I met my deadline for when All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of
Your Profit is in Your Follow-up: A System for Increased Sales Conversion
No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system.Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, *step-by-step system* for lead follow-up you are leaving a lot of
details were taken care of; all I had to do was show up and dance. Even when I was choreographing, as long as I met my deadline for when No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system.Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, *step-by-step system* for lead follow-up you are leaving a lot of
Thinking Outside The Box
There are so many promises out there on the Internet today and a great number of them do offer the possibility of making a lot of money. The problem with the Internet is the size of the Internet, not the content. Like I said, most of the programs that are out there do offer money making potential, but when people market these programs and resources they use the jam packed In
en when I was choreographing, as long as I met my deadline for when the dance needed to be complete, I could go with the moment, go with the impulse and see where the dance led.There are so many promises out there on the Internet today and a great number of them do offer the possibility of making a lot of money. The problem with the Internet is the size of the Internet, not the content. Like I said, most of the programs that are out there do offer money making potential, but when people market these programs and resources they use the jam packed In
A hearty dose of reality hit when I began to run a dance company. All of a sudden, I had people—employees, volunteers and dancers—waiting. I had to know where w
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Take Back Control! (of your Marketing)
How Should a Yellow Page Advertiser Use the Internet?
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