Atricle Dump - Business

Just Say NO to Generic Resumes
If you have more than one goal, knowing which direction to take your career can be quite the dilemma. Many job-seekers are looking in more than one area of expertise, and their resumes often reflect that. The problem with this is that it can be confusing for those searching to fill a position.Of course, most employers hope to hire multi-taskers, but many times having a varied assortment of skills listed on your resume can work against you. What you need to do is focus your resume to suit a particular career, even if this means creating a different resume for each different job pursuit.So, I really need more than one resume?If you career pursuits are similar, one resume might be all you need. However, if you’re looking in different, unrelated sections of the classified during your job search, you'll have to have a different resume for each job goal.When you write a generic resume for all of your career goa

if Mr x was interested he will call you”.

3, Leave a message? Whether you do or don’t is personal preference, I suggest exhausting all avenues to get through before leaving a message. If you just can’t get through, try leaving a message with a little more enticing than just your name and number. Keep it short and ask for what you want with a good reason for your prospect to respond. After leaving a message, leave a day or so and try calling again a few times before leaving another one.

What Advertising Means To You
You may want to know a bit of my advertising experience, I have been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to me in one simple sentence and he in his flamboyant style answered me in one word: "Life!"I agree with him totally because if you don't understand life it is very hard to be successful in advertising because advertising is about communicating well with people on your products and services to the extend that they just can't wait to get their hands on your products or use your services!I love using acronyms to communicate my message and it makes it easy for you to remember the key factors or points. What Advertising means to you can be subjective too depending on what you were taught, experienced or have read about it. You can write a book on it, but I am only goin

Make friends with the gatekeeper! 10 ideas for getting through on the phone and leaving your competition out in the cold…

Are gatekeepers the bane of your life? You know you have a great product that will definitely add value to your prospect, make him or her money, save time, you name it - if only you could just get through!!

Having just spent the best part of a whole morning phoning my prospect list, I became aware of many of the in-built strategies I employ when approaching gatekeepers, that I feel have given me the edge, so I thought, why not share a few?

The first thing to remember is that although you are unique and have a unique proposition, your prospect is probably getting tens if not hundreds of inbound calls a day. It would be entirely possible for some managers within organisations to answer sales calls and do nothing else whatsoever.

You appreciate these people need protecting. We live in the days of CTPS, (Corporate Telephone Preference Service) it may be called something else where you live. Essentially this is the trend for companies to opt-out of receiving unsolicited telephone calls.

The trend for companies to opt-out of receiving calls means essentially there are less prospects left that you can legally make a cold call to.

Think about it, the companies left on databases that will accept calls, are going to be getting many more of them, and this trend will only continue in the future.

Hence the reason for employing PA’s, briefing colleagues and receptionists to block your call, or at the very least, filter it, to avoid you potentially wasting their time.

The irony of opting out of receiving sales calls, is that the companies doing this usually employ outbound telephone marketers of their own. sometimes into the hundreds! I can understand it from both points of view, but that’s the situation, so we have to live with it.

People will always make sales calls, in the future it will mean as in all means of media communication, we will have to enhance our quality and pay much more attention to segmenting the right kind of prospect, who is much more likely to want to take our call as he or she actually wants to hear from us.

The tips…

1, Have a positive approach. Read any book by Napoleon Hill i.e. Success through a positive mental attitude, to get this message fully. Even if you can’t get through, you need to create a positive association in the gatekeepers mind, this means being pleasant, having a little well-placed humour here and there. If there is a positive association, the gatekeeper will actually help you to get through, and keep taking your calls. I don’t mean faking it here, make it natural and who you really are.

2, Statement-suggestion. This is for when you have been asked the reason for your call by a receptionist or colleague. it means telling the gatekeeper the reason concisely, then in the same sentence, without a gap for breath, your suggestion for a next action. then you go quickly. You are trying to avoid them asking for you to leave a message, or telling you “I’m sure if Mr x was interested he will call you”.

Understanding Why We Shouldn't Be Advertising On The Web!
The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge contempt for corporate smugness.The fact of the matter is that assumptions about consumer behaviour never related to how people lived their lives.However corporate greed is now busily investing huge amounts of money in the Internet; Microsoft $6 billion, Google $3 billion, WPP $650 million, all in the space of a few weeks.Their return will come through eyeballs, get enough eyeballs, shown them enough advertisements, and that will make nice profits for everybody involved.In the past this formulae has produced a ton of money. However we have paid a price, it has produced television programming where one programme is indistinguishable from everything else together with a rising blizzard of commercials – called clutter!Nowadays however we do have a choice, the Inte

ble for some managers within organisations to answer sales calls and do nothing else whatsoever.

The trend for companies to opt-out of receiving calls means essentially there are less prospects left that you can legally make a cold call to.

Think about it, the companies left on databases that will accept calls, are going to be getting many more of them, and this trend will only continue in the future.

Hence the reason for employing PA’s, briefing colleagues and receptionists to block your call, or at the very least, filter it, to avoid you potentially wasting their time.

The tips…

Public Relations for Community Centers
The local town community center is a place that the local citizens can gather and community groups can hold functions and this unites the entire town. Most community centers get the word out of the facilities availability and functions, but not all. In fact sometimes local banks with extra banquet rooms have more publicity about those facilities than an actual community center, which is much larger and has been there for decades.Community Centers are well advised to promote themselves and have local community goodwill public relations programs in order to alert everyone of what they have to offer. What types of things can community centers do to insure that they are one with the communities they service? Well they can allow civic events to take place that are free for all to come and even help promote them and arrange for special discounts on fees for the organizations hosting them.There are lots of things that community centers can do to help

, or at the very least, filter it, to avoid you potentially wasting their time.

The tips…

Create A Graph - A Picture Is Worth A Thousand Numbers
You have data! The problem is to pull meaning out of it. The data has no value if you can't understand it.The solution is to visualize that data. One of the simplest ways to do just that is with graphs. Graphs have a way of letting you see the big picture that is hidden within the mass of numbers.Types Of GraphsThere are several types of graphs. Each has its strengths and weaknesses. The following list shows the more common graphs with their pros and cons:Pros ConsLine Graphs Great for seeing trends and seasonality in data. Not good with small amounts of data.Pie Graphs Good for showing the percentage of the whole. One trick pony! No other uses.Bar Graphs Better with small amounts of data. Not good with large amounts of data.Uses For GraphsGraphs have an amazingly wide number of uses. Some of these are lis

ntal attitude, to get this message fully. Even if you can’t get through, you need to create a positive association in the gatekeepers mind, this means being pleasant, having a little well-placed humour here and there. If there is a positive association, the gatekeeper will actually help you to get through, and keep taking your calls. I don’t mean faking it here, make it natural and who you really are.

A New Spin on Mystery Shopping
Have you been using mystery shoppers or web or phone surveys looking for something new? Do you need more data points? Look no further than your email database of customers. Here is an inexpensive and fun way to not only help move service forward, but continue to cement the loyalty of your customers.If you have a database of customers to whom you send offers on a regular basis, try this new spin on e-mail marketing. Instead of sending the typical coupon or discount offer, deputize them to be on-the-spot managers. In the e-mail, which can include a typical offer, have a “Bulls-eye” buck and a “You missed” buck that they can print out.On each one, have two or three desired behaviors you are looking for --- great service, smiles, saying thank-you, cook times, food quality, and so on. Rotate these over time so the customers look for a different thing each visit and keep the employees on their toes. Instruct the customer to bring each of the

if Mr x was interested he will call you”.

4, In the office? Far too many times, outbound telemarketers make multiple calls to a prospect when he isn’t even in the office. If you get through to a prospect, check every time, is he/she in the office? If not, then when are they expected back? I find many times that a receptionist or colleague will just keep putting you through to voicemail in the full knowledge that your prospect is out, or even on holiday.

5, I was just speaking to… If you have been put through from one gatekeeper to the other, this technique involves you giving the impression that the first one thought your call was of interest and was almost recommending it to the second one. This is also good when your original prospect is not the right person and they have put you through to the decision maker, use an implied recommendation so your call appears a little less cold. This should only be used subtly, don’t make a meal of it.

6, Coming clean. You get to a point sometimes when you are asked a direct question about why you are calling, and you can’t get out quick like in idea 2, and I find that it really does pay just to tell it straight. Just tell the gatekeeper in the simplest terms the reason for the call, that the person won’t be expecting the call, but you are following up information etc… Your honesty and straightforwardness will be valued and you are often put straight through.

7, Time Variation. Really simple, if you can’t get through and you are tending to call in normal hours, you keep getting through to the same colleague or receptionist and they are not putting you through. Try varying the times you call. Try early, try late, try lunchtime, try very late or very early (depends on your determination). Most of your competition will have just given up, you often find that senior decision makers stay in the office late, and are the first in, in the morning.

8, Sound purposeful. Part of the positive approach, but this is you concentrating on how you sound. Use an upbeat tone, speak clearly with reasonable pace, avoid the filler words like “er”, “erm”, etc. The fact is, you are ten times more likely to be put through if your voice sounds confident and gives the gatekeeper the impression that there is some existing dialogue between you and the prospect. Sound like it is a foregone conclusion that you will be put straight through, and you often will be, without question!

9, Manners. Another one that should be a staple for you as a professional, but it really works if you can be polite, thank the gatekeeper, even if you were rejected, even if they were off with you, whatever. Have good manners, always take time to say “bye” before putting the phone down. This alone will separate you from many members of your competition who just don’t get it. You will get through much more often than them.

10, Knowing when to quit. I remember this guy, calling me time and time again, I shouldn’t have been a target of his, and I could never have needed his product as it was not appropriate for me. I remember telling him again and again, it just didn’t get through. I wondered how much time he was wasting in the no mans land of sales, barking up the wrong tree with me. There comes a time when you have to look at your list and divert your efforts to better hunting grounds. If you have really tried, you have exhausted reasonable efforts to get through to

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New parents are excellent prospects for the $2.1 trillion dollar U.S. leisure industry. In 2006, there were more than 4 million families that welcomed new babies into their homes. This robust and renewable prospect source presents a tremendous revenue opportunity for leisure executives willing to target them.

The Internet is a powerful tool. When used wisely, it can spur growth for companies in leaps and bounds. Emailing has revolutionized the way people communicate and has forever changed the pace at which we exchange information or reach out to others.

Negotiation is essential to managing and doing business. Learn what is involved in successful negotiation and a negotiation method that can be both effective and foster healthy relations between parties.

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