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You are here: Home > Business > Sales Training > Is It Easier To Create Or Discover The Sense Of Urgency? |
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Atricle Dump - Is It Easier To Create Or Discover The Sense Of Urgency?
How To Outwit Overwhelm As An Entrepreneur ow: but I have to see 5 prospects a day, or – my management requires that I see each prospect through to the end.Being an entrepreneur is one of the world's best opportunities, but it can also be stressful at times. Like when you've got an important client meeting scheduled that you have to cancel because of an emergency trip to the dentist. Or you come down with the flu right before a big conference that you've rented a How can you create a sense of urgency? By focusing on the critical business factors, weaknesses, problems, and needs and showing the prospect how waiting will cost them more than they are going to want to pay if they wait. Let’s look back at o Operating on Perpetual Overload? One of the critical factors in a successful sales outcome is the sense of urgency a prospect brings to the sales process. A question I have been asked many times in my sales seminars is: can you create a sense of urgency? Yes, but it takes skill, and effective communication ability, right attitudes, product knowledge and confidence.Check Out Your E-HabitsAnother week has ended. And, despite moving at the speed of light, you’ve once again barely made a dent in your more important goals or projects. Just about everyone wishes they had more time to focus on the really important things: Activities directly tied to job or key busin What is a sense of urgency? Let me give you a few quick examples. - You discover that your prospect’s primary supplier is back-ordered and they need the supplies yesterday. - Your prospect has just sold his home and has to be out in 15 days – and, you guessed it, he needs a new home yesterday. - Here’s one from my personal experience. The prospect calls and has a meeting in two weeks for 500 people and their speaker cancelled. Urgency means the prospect needs a solution, answer, product, service NOW. Price is not the issue, terms are not the issue. Your ability to deliver according to their needs or expectations is the ONLY issue. Why do many salespeople spend literally hours every week in front of prospects that have no sense of urgency? Yes, you have to spend some time with them to determine if there is a sense of urgency, but once you discover there isn’t, or you can’t create it – NEXT. (That’s move on to the next prospect.) Trust me - you will waste a great deal of time, corporate resources and energy chasing prospects without this sense of urgency. I can hear many of you now: but I have to see 5 prospects a day, or – my management requires that I see each prospect through to the end. How can you create a sense of urgency? By focusing on the critical business factors, weaknesses, problems, and needs and showing the prospect how waiting will cost them more than they are going to want to pay if they wait. Let’s look back at o How To Test A Phone Card For Hidden Fees - Why All Phone Cards Have Surcharges? ? Let me give you a few quick examples.The phone card business is not what is was a few years ago. Every new telecommunications product that comes along, has a product life cycle of about four years at which time something new and better comes along, and so begins a downward trend. There are still millions of phone cards being purchased every da - You discover that your prospect’s primary supplier is back-ordered and they need the supplies yesterday. - Your prospect has just sold his home and has to be out in 15 days – and, you guessed it, he needs a new home yesterday. - Here’s one from my personal experience. The prospect calls and has a meeting in two weeks for 500 people and their speaker cancelled. Urgency means the prospect needs a solution, answer, product, service NOW. Price is not the issue, terms are not the issue. Your ability to deliver according to their needs or expectations is the ONLY issue. Why do many salespeople spend literally hours every week in front of prospects that have no sense of urgency? Yes, you have to spend some time with them to determine if there is a sense of urgency, but once you discover there isn’t, or you can’t create it – NEXT. (That’s move on to the next prospect.) Trust me - you will waste a great deal of time, corporate resources and energy chasing prospects without this sense of urgency. I can hear many of you now: but I have to see 5 prospects a day, or – my management requires that I see each prospect through to the end. How can you create a sense of urgency? By focusing on the critical business factors, weaknesses, problems, and needs and showing the prospect how waiting will cost them more than they are going to want to pay if they wait. Let’s look back at o Is Your Menu Leaving Money On The Table? two weeks for 500 people and their speaker cancelled.Believe it or not, over 90% of all menus are leaving money in the table for a number of reasons. In fact, based on my experience with restaurants over the past 20 years, the measurable impact of this loss ranges from $.25- 1.50 for every mean served in the restaurant. Based on the number of meals sold in most Urgency means the prospect needs a solution, answer, product, service NOW. Price is not the issue, terms are not the issue. Your ability to deliver according to their needs or expectations is the ONLY issue. Why do many salespeople spend literally hours every week in front of prospects that have no sense of urgency? Yes, you have to spend some time with them to determine if there is a sense of urgency, but once you discover there isn’t, or you can’t create it – NEXT. (That’s move on to the next prospect.) Trust me - you will waste a great deal of time, corporate resources and energy chasing prospects without this sense of urgency. I can hear many of you now: but I have to see 5 prospects a day, or – my management requires that I see each prospect through to the end. How can you create a sense of urgency? By focusing on the critical business factors, weaknesses, problems, and needs and showing the prospect how waiting will cost them more than they are going to want to pay if they wait. Let’s look back at o The Vital Few ense of urgency? Yes, you have to spend some time with them to determine if there is a sense of urgency, but once you discover there isn’t, or you can’t create it – NEXT. (That’s move on to the next prospect.)Back in the 19th century, an Italian economist quantified the general relationship between a minority of producers and a majority of output. Sound familiar? The simplified version of Vilfredo Pareto's ratio, known as the 80/20 rule or the Pareto Principle, says that in most cases, 80% of production comes from Trust me - you will waste a great deal of time, corporate resources and energy chasing prospects without this sense of urgency. I can hear many of you now: but I have to see 5 prospects a day, or – my management requires that I see each prospect through to the end. How can you create a sense of urgency? By focusing on the critical business factors, weaknesses, problems, and needs and showing the prospect how waiting will cost them more than they are going to want to pay if they wait. Let’s look back at o Why 95 Percent Fail In The Best Network Marketing Opportunities ow: but I have to see 5 prospects a day, or – my management requires that I see each prospect through to the end.In this article you will learn why people fail in Network Marketing opportunities, and what you can do to be a success at top Network Marketing opportunities.Fact: 95% of people who get into Network Marketing and Network Marketing fail. As you read every word of this article, you will begin t How can you create a sense of urgency? By focusing on the critical business factors, weaknesses, problems, and needs and showing the prospect how waiting will cost them more than they are going to want to pay if they wait. Let’s look back at one of the above examples. Let’s assume that the current supplier is not back-ordered with the products your prospect needs. Here are a few questions to ask your prospect: 1. What would happen if your current supplier couldn’t deliver? 2. Are you prepared with adequate inventory if your current supplier can’t deliver? 3. Do you have a secondary source of supply should your current supplier let you down? Get the picture? You keep asking questions that focus on the problem (what if_ _ _ and could you). Now it’s your turn. Come up with some questions on your own that create a sense of urgency for your product/service.
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