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Atricle Dump - Ten Ways to Make Prospects Like You Enough to Buy from You
Ever wonder how airplanes fly, who designs them, or how new aircraft are developed? Who develops safety and comfort features, or how the navigation, computer, and radar systems work in an airplane? The answer is aeronautical engineers – those people that design, develop, and improve aircraft, and who dream and imagine the future of air flight and air travel. Looking for a rewarding and personally challenging career? Aeronautical engineering could be the job for you.Aeronautical engineers work with airplanes and other aircraft such as helicopters. There is quite a variety in terms of the areas they might focus on: commercial aircraft, military and defense, or future prototypes. A person might focus on one specific model of aircraft, or might be involved in work that affects several types of aircraft, or could focus on areas that affect flight physics in general. Because of the variety, and the specializations available, the work is interesting, challenging, and constantly changing; incorporating the newest advances in technology, science, and knowledge. This is definitely an interesting and dynamic field.There are many fields of specialization available i
Personally, I love Atlanta Braves baseball, but when I work in Philadelphia or New York, I don’t find a groundswell of interest in the Atlanta Braves. In fact, the baseball fans in the northeast seem to be pretty tired of the Braves winning the Eastern Division year after year. So when I am talking to prospects in those markets, it behooves me to learn a little bit about the Philadelphia Phillies, the New York Mets and Yankees.
4. Smile a lot. Never complain.
Almost everyone likes a person who is happy and easy to be around. Almost no one enjoys being around a person who is
Over time, you will meet a lot of people through your networking activities. It can be a challenge for you to stand out and for people to remember you. Pick a topic on which you have some knowledge to share. It should be something you enjoy keeping up with on a regular basis. It doesn’t matter if this subject relates to your career or your personal life. As long as you have a passion for this topic, people will want to listen. As a result, you may become a resource for others on this topic, which is very important for making networking effective. Create a Web SiteAs you gather information on your subject matter, an efficient way to organize everything is by creating a Web site. With a Web site, you can provide several resources in one place. When you meet people, you can direct them to this Web site. Sharing information with others is very important in networking. It’s important for this site to be separate from your company’s Web site. By developing a standalone site, you will be able to keep this as your own no matter where you work. Part of networking is
The only possible exception occurs when buyers have no choice but to do business with a particular salesperson or a particular company. Perhaps the company manufacturers or sells a proprietary product or service. Perhaps the buyer’s preferred vendor is out of stock and the buyer has to go elsewhere to service his or her customer. There are probably several other reasons I could think of, but these are rare exceptions, not the rule.
As I said above, people by and large do business with people they like. I would even go so far as to say that people go out of their way NOT to do business with people that they DON’T like.
Some call this system the “good old boy” system and say that it’s not fair. I disagree. I believe that it is everyone’s right to do business with whomever they choose. If how much buyers like a particular salesperson is the criteria they choose -- well, it’s their money and they can spend it wherever and with whomever they wish.
As the salesperson, it’s your job to make prospects like you better than they like the salesperson they currently do business with. If prospects like your competitor better than they like you, whose fault is it? I believe it’s your fault! If 99.9% of buyers do business with people they like, then your skill level at getting your prospects to like you better than they like your competitor is certainly as important if not more important than all of the other skills a top producing salesperson must possess.
Techniques to Get Prospect to Like You
1. Put the prospect’s interests above your interests. Never be so desperate for an order that you will make a sale when it would be in the customer’s best interest to purchase another product from another salesperson. When a meeting planner calls me to discuss speaking at, say, the company’s managers conference, I always quiz the meeting planner to make sure that I am the best speaker for the job. If I’m not – if I know of a speaker that would provide more value than I can provide – I do my best to guide the meeting planner in the direction of the more appropriate speaker. When prospects see you putting their interests ahead of your own, you all of a sudden become better liked and better respected.
2. Remember the Platinum Rule. No, I’m not confusing my precious metals. The Golden Rule says, “Do unto others as you would have them do unto you.” The Platinum Rule© says, “Do unto others as THEY would have you do unto THEM.”
There’s a big difference between these two rules. One focuses on you and what you like, while the other focuses on your prospects and that THEY like. Another way of putting it might be to say:
“Treat your prospects like they like to be treated.”
“Talk to your prospects about the kinds of topics that they like to talk about.”
3. Dedicate time to researching your prospects.
Learn a lot about your prospects likes and dislikes, pet peeves, interests, hobbies, hot buttons, etc. The more you know about a person, the better position you’re in to apply the Platinum Rule, earn their respect and make them look forward to your visits.
A few years ago, my daughter was sales manager for Nextel in Charlotte. One day she called me from the Lowe’s Motor Speedway. “What are you doing at a race,” I asked her in amazement that she would be spending her Saturday at race track.
“As you know, dad, most of my customers here are home builders and every time we’re together, all they seem to talk about is NASCAR racing. If I’m going to have a chance of beating out my competitors in this market, I’m going to have to be able to participate in conversations that include NASCAR. That’s why I’m here.
Personally, I love Atlanta Braves baseball, but when I work in Philadelphia or New York, I don’t find a groundswell of interest in the Atlanta Braves. In fact, the baseball fans in the northeast seem to be pretty tired of the Braves winning the Eastern Division year after year. So when I am talking to prospects in those markets, it behooves me to learn a little bit about the Philadelphia Phillies, the New York Mets and Yankees.
4. Smile a lot. Never complain.
Almost everyone likes a person who is happy and easy to be around. Almost no one enjoys being around a person who is
You are serving great food. Your establishment is new, spotless and inviting and yet you are not getting the repeat visits that you expect. What’s up? What’s going wrong?The answer may lie with your people skills…Why do people come to your restaurant? By now you should know why people frequent your restaurant…or at least you should know why they don’t.They do not come for cheap food. It’s cheaper at home and there is certain to be cheaper restaurants than yours.They certainly come to eat different foods that they cannot make at home but there are plenty of similar restaurants to yours.So you will have worked out your “unique selling benefit” and you will have marketed that. They don’t come back and you have to discover what it is that is not providing the benefit that they were expecting.Often the answer is with your people. Customers come for the total experience. It will not matter whether the food is excellent and the coffee outstanding if the waiting staff is unfriendly and distant. Their evening will have been ruined and they will
As the salesperson, it’s your job to make prospects like you better than they like the salesperson they currently do business with. If prospects like your competitor better than they like you, whose fault is it? I believe it’s your fault! If 99.9% of buyers do business with people they like, then your skill level at getting your prospects to like you better than they like your competitor is certainly as important if not more important than all of the other skills a top producing salesperson must possess.
Techniques to Get Prospect to Like You
1. Put the prospect’s interests above your interests. Never be so desperate for an order that you will make a sale when it would be in the customer’s best interest to purchase another product from another salesperson. When a meeting planner calls me to discuss speaking at, say, the company’s managers conference, I always quiz the meeting planner to make sure that I am the best speaker for the job. If I’m not – if I know of a speaker that would provide more value than I can provide – I do my best to guide the meeting planner in the direction of the more appropriate speaker. When prospects see you putting their interests ahead of your own, you all of a sudden become better liked and better respected.
2. Remember the Platinum Rule. No, I’m not confusing my precious metals. The Golden Rule says, “Do unto others as you would have them do unto you.” The Platinum Rule© says, “Do unto others as THEY would have you do unto THEM.”
There’s a big difference between these two rules. One focuses on you and what you like, while the other focuses on your prospects and that THEY like. Another way of putting it might be to say:
“Treat your prospects like they like to be treated.”
“Talk to your prospects about the kinds of topics that they like to talk about.”
3. Dedicate time to researching your prospects.
Learn a lot about your prospects likes and dislikes, pet peeves, interests, hobbies, hot buttons, etc. The more you know about a person, the better position you’re in to apply the Platinum Rule, earn their respect and make them look forward to your visits.
A few years ago, my daughter was sales manager for Nextel in Charlotte. One day she called me from the Lowe’s Motor Speedway. “What are you doing at a race,” I asked her in amazement that she would be spending her Saturday at race track.
“As you know, dad, most of my customers here are home builders and every time we’re together, all they seem to talk about is NASCAR racing. If I’m going to have a chance of beating out my competitors in this market, I’m going to have to be able to participate in conversations that include NASCAR. That’s why I’m here.
Personally, I love Atlanta Braves baseball, but when I work in Philadelphia or New York, I don’t find a groundswell of interest in the Atlanta Braves. In fact, the baseball fans in the northeast seem to be pretty tired of the Braves winning the Eastern Division year after year. So when I am talking to prospects in those markets, it behooves me to learn a little bit about the Philadelphia Phillies, the New York Mets and Yankees.
4. Smile a lot. Never complain.
Almost everyone likes a person who is happy and easy to be around. Almost no one enjoys being around a person who is
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clar?n. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small “evangelist groups”, who promote its use… but this can change in little time. To face this great challenge, Spanish-speaking PR professionals have to identify the enormous opportunities that other colleagues, fundamentally those whose native language is English, use for their clients, their businesses and, even for themselves. Perhaps it would be easier for Anglo-saxons, with a different culture, to accept that in order to enter the blogosphere they must take themselves off the pedestal on which they think leaders should be placed, and be closer to thousands of people in a direct way, without any obstacles. It is hard for me to believe that a politician, a high-ranking official or an executive in Mexico, Spain, Peru or Argentina, would agree to wr
2. Remember the Platinum Rule. No, I’m not confusing my precious metals. The Golden Rule says, “Do unto others as you would have them do unto you.” The Platinum Rule© says, “Do unto others as THEY would have you do unto THEM.”
There’s a big difference between these two rules. One focuses on you and what you like, while the other focuses on your prospects and that THEY like. Another way of putting it might be to say:
“Treat your prospects like they like to be treated.”
“Talk to your prospects about the kinds of topics that they like to talk about.”
3. Dedicate time to researching your prospects.
Learn a lot about your prospects likes and dislikes, pet peeves, interests, hobbies, hot buttons, etc. The more you know about a person, the better position you’re in to apply the Platinum Rule, earn their respect and make them look forward to your visits.
A few years ago, my daughter was sales manager for Nextel in Charlotte. One day she called me from the Lowe’s Motor Speedway. “What are you doing at a race,” I asked her in amazement that she would be spending her Saturday at race track.
“As you know, dad, most of my customers here are home builders and every time we’re together, all they seem to talk about is NASCAR racing. If I’m going to have a chance of beating out my competitors in this market, I’m going to have to be able to participate in conversations that include NASCAR. That’s why I’m here.
Personally, I love Atlanta Braves baseball, but when I work in Philadelphia or New York, I don’t find a groundswell of interest in the Atlanta Braves. In fact, the baseball fans in the northeast seem to be pretty tired of the Braves winning the Eastern Division year after year. So when I am talking to prospects in those markets, it behooves me to learn a little bit about the Philadelphia Phillies, the New York Mets and Yankees.
4. Smile a lot. Never complain.
Almost everyone likes a person who is happy and easy to be around. Almost no one enjoys being around a person who is
Whether you are moving to New York or within New York moving isn’t an easy task. Moving means careful packing of all the items and furniture so that they aren’t damaged while moving. This is when moving boxes and supplies play a vital role. In fact moving boxes and supplies actually kick start your moving procedure and planning.It has been seen that many professional moving companies tend to emphasize more on moving boxes and supplies. Before packing your items make sure your moving boxes and supplies are big and sturdy enough to accommodate all your belongings. Many New York moving companies, nowadays, also offer special moving boxes for packing piano and chandelier. Also you get some specialty moving boxes and supplies, to handle such items as books, breakables and other important belongings.Apart from moving boxes and supplies you also need few other items that go along with your moving boxes. Those are:• Packing paper, bubbles or peanuts for the breakables. All these are as important on the moving supply list as the moving boxes and supplies themselves.• Packing tape. Don’t forget to get the best packing tape available in the market. You
“Treat your prospects like they like to be treated.”
“Talk to your prospects about the kinds of topics that they like to talk about.”
3. Dedicate time to researching your prospects.
Learn a lot about your prospects likes and dislikes, pet peeves, interests, hobbies, hot buttons, etc. The more you know about a person, the better position you’re in to apply the Platinum Rule, earn their respect and make them look forward to your visits.
A few years ago, my daughter was sales manager for Nextel in Charlotte. One day she called me from the Lowe’s Motor Speedway. “What are you doing at a race,” I asked her in amazement that she would be spending her Saturday at race track.
“As you know, dad, most of my customers here are home builders and every time we’re together, all they seem to talk about is NASCAR racing. If I’m going to have a chance of beating out my competitors in this market, I’m going to have to be able to participate in conversations that include NASCAR. That’s why I’m here.
Personally, I love Atlanta Braves baseball, but when I work in Philadelphia or New York, I don’t find a groundswell of interest in the Atlanta Braves. In fact, the baseball fans in the northeast seem to be pretty tired of the Braves winning the Eastern Division year after year. So when I am talking to prospects in those markets, it behooves me to learn a little bit about the Philadelphia Phillies, the New York Mets and Yankees.
4. Smile a lot. Never complain.
Almost everyone likes a person who is happy and easy to be around. Almost no one enjoys being around a person who is
After you've attended a job interview, sending a brief interview follow up letter or (follow up email if appropriate) is a great idea.Not only does it show the company you are interested in the position and are a professional person, it can help to keep you top of mind in the eyes of the hiring manager who may have interviewed many people for the position.Just make sure you keep the letter/email brief and ensure that there are no spelling or grammatical errors. You don't want your good effort to be wasted if it contains typos that makes it look like you can't write properly.Also, make sure you send the interview follow up letter in a timely fashion ie. on the day of the interview or the morning after at the latest. No point in waiting longer than this to send it.Once you've sent a thank you letter after the interview, you might just want to wait to see how things play out rather than sending another note if you don't hear anything back.It can sometimes take awhile for a company to actually wrap up a job search for a new staff member so any delay might be for unavoidable reasons that you're not aware of.I understand that you're
Personally, I love Atlanta Braves baseball, but when I work in Philadelphia or New York, I don’t find a groundswell of interest in the Atlanta Braves. In fact, the baseball fans in the northeast seem to be pretty tired of the Braves winning the Eastern Division year after year. So when I am talking to prospects in those markets, it behooves me to learn a little bit about the Philadelphia Phillies, the New York Mets and Yankees.
4. Smile a lot. Never complain.
Almost everyone likes a person who is happy and easy to be around. Almost no one enjoys being around a person who is always having a bad day or who is a persistent complainer. When a customer or prospect asks you how you’re doing, get in the habit of answering, “Terrific.”
5. Look for something that is worthy of a compliment and point it out to the prospect.
The rule is that the compliment must be sincere. The prospect will see through an insincere compliment in a heartbeat. Study the prospect’s business well enough to find something that this company is doing better than similar companies you know about. First of all, when you identify something specific a prospect is doing that is worthy of a compliment, you will come across as an astute observer. Second, you will make the prospect feel ten feet tall.
6. Employ Customer Care tactics.
If your conversation with a prospect uncovers that the decision maker is a big Pittsburgh Steeler fan, go to the Amazon.com Web site and peruse the books that have been written about the Steelers. Find one you can afford – not too expensive and not too cheap – and give a copy to the prospect on your next call. Say something like, “I ran across this book and thought about you. I sure hope you enjoy it.” Be sure to jot a short note in the front of the book so the prospect will remember who gave it to him.
Customer care tactics are endless. The better you get to know each prospect, the more effective you’ll be at identifying small gifts, magazines, articles, etc., that the prospect will appreciate. (As you practice #3 above, you’ll find more opportunities to use Customer Care tactics.)
7. Help a prospect solve a problem.
We all have pressing problems that drive us nuts. Anyone who can bring us a proven and workable solution will be forever appreciated. Once you have earned the right to ask this kind of question, say to your prospects: “I do my best to be not just a salesperson to my customers and prospects, but also to be a problem solver. If you will share with me a business problem that is eating at you, I will do everything in my power to bring you a couple of ideas to help you solve the problem.”
The is the best way to earn an order and to make a prospect really like and also regard you as a business partner.
8. Be humble, always give credit to others for any success you enjoy.
Only Ted Turner and a handful of celebrities can get away with arrogance. No one – and I mean no one – likes a blowhard; that is, someone who is quick to give himself credit when things go great and blame others when things go poorly.
The self-demeaning statement is powerful at making customers and prospects like you. Here’s an example of a story a salesperson recently told a prospect on a sales call:
“I am the luckiest salesperson on the planet. Yesterday, I was driving down the highway when my cell phone rang. I recognized the number as that of one of my biggest prospects. As I was flipping open the phone to answer it, I dropped the phone and it rolled under the driver’s seat. I could hear the prospect yelling into the phone as I pulled over to the side of the road to retrieve it from under my seat. By the time I got to the phone, he had hung up. Of course, I called him back immediately. When I told him what happened, he laughed himself silly, just before he finally gave me a huge initial order. I felt like I really dodged a bullet. I had been calling on this prospect for over a year.”
What did telling this story do for the salesperson? I
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