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Atricle Dump - The Unmentioned KEY to Selling
Graphic designers lend color and life to any picture. Graphic designers decide on the most effective way of getting a message across in print, electronic and film media with the help of color, type, photography, animation, illustration and various print and layout techniques. They produce packaging and marketing brochures for products and services, and design logos for products and businesses. They are also into designing
Do you know WHY you businesses repeatedly advertise and market to people? Because they’re attempting to establish trust and likeability, by continually placing their products/services in front of prospects.
That’s why repetition, repetition, re
As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the
See for yourself.
Let me start by asking you this. Have ever taken your business from one company and given it to another (which sells the same product or service) because you just didn’t like the person you were dealing with. Have you ever said, “I don’t know what it was about him or her, but I just didn’t like them.” Or, “I just don’t trust him or her.” Or, better yet, “I don’t even know them.”
If you’ve ever said these phrases, as I suspect we all have, then you know E-X-A-C-T-LY how important it is to YOU, to do business with someone you know, like and trust!!
In the beginning of any of my businesses, I knew people would do business with me if they only knew me. I also knew that once they got to know me, eventually they would like me, and more importantly trust me. Then I would be able to conduct business with them for years to come.
The same will be true for you.
Think about it for a second. The instant someone starts to trust you, you sense it, don’t you? After that trust is established, moving forward becomes easier doesn’t it? It can be with a friend, a loved one or in business. And it’s peculiar because you can’t really pinpoint it; you just know it’s been verified.
Stop for a minute and think of one person you trust completely. Can you explain why you trust him or her? It’s hard to put into words isn’t it? I know it is for me.
There is nothing more powerful than trust. Nothing.
On the other hand, we’ve all decided not to buy from a Salesperson because something just didn’t feel right. Maybe we suspected they weren’t telling us the truth, or the salesperson was side stepping our questions.
When we sense deception or distrust, a very powerful alert mechanism is somehow automatically triggered in our innermost being. We don’t think about it, it instinctively happens. It’s built into us. It’s as automatic as gravity. And, if we fail to yield to this built in INSTANT-WARNING-DANGER-ALERT REACTION, we will remain unsettled and uncomfortable regarding our decision.
Do you know WHY you businesses repeatedly advertise and market to people? Because they’re attempting to establish trust and likeability, by continually placing their products/services in front of prospects.
That’s why repetition, repetition, rep
Any businessman worth his salt knows the value of marketing. Ask any successful entrepreneur and he would tell you that effective marketing has been and still is a big part of his business strategy.Feeling the Heat of CompetitionIn the olden days of community-style living where everyone is familiar with everybody, somebody who wished to start his own business did not need
If you’ve ever said these phrases, as I suspect we all have, then you know E-X-A-C-T-LY how important it is to YOU, to do business with someone you know, like and trust!!
In the beginning of any of my businesses, I knew people would do business with me if they only knew me. I also knew that once they got to know me, eventually they would like me, and more importantly trust me. Then I would be able to conduct business with them for years to come.
The same will be true for you.
Think about it for a second. The instant someone starts to trust you, you sense it, don’t you? After that trust is established, moving forward becomes easier doesn’t it? It can be with a friend, a loved one or in business. And it’s peculiar because you can’t really pinpoint it; you just know it’s been verified.
Stop for a minute and think of one person you trust completely. Can you explain why you trust him or her? It’s hard to put into words isn’t it? I know it is for me.
There is nothing more powerful than trust. Nothing.
On the other hand, we’ve all decided not to buy from a Salesperson because something just didn’t feel right. Maybe we suspected they weren’t telling us the truth, or the salesperson was side stepping our questions.
When we sense deception or distrust, a very powerful alert mechanism is somehow automatically triggered in our innermost being. We don’t think about it, it instinctively happens. It’s built into us. It’s as automatic as gravity. And, if we fail to yield to this built in INSTANT-WARNING-DANGER-ALERT REACTION, we will remain unsettled and uncomfortable regarding our decision.
Do you know WHY you businesses repeatedly advertise and market to people? Because they’re attempting to establish trust and likeability, by continually placing their products/services in front of prospects.
That’s why repetition, repetition, re
A resume may not be who you are, but to a potential employer, it may be all they see of you and make or break your chance for your next interview. While many of us either spend long hours crafting the perfect resume (or pay someone else big bucks to do it for you) and may not want to mess with perfection, not updating your resume may cause more harm than good.If you are currently in the job market, evaluate your re
Think about it for a second. The instant someone starts to trust you, you sense it, don’t you? After that trust is established, moving forward becomes easier doesn’t it? It can be with a friend, a loved one or in business. And it’s peculiar because you can’t really pinpoint it; you just know it’s been verified.
Stop for a minute and think of one person you trust completely. Can you explain why you trust him or her? It’s hard to put into words isn’t it? I know it is for me.
There is nothing more powerful than trust. Nothing.
On the other hand, we’ve all decided not to buy from a Salesperson because something just didn’t feel right. Maybe we suspected they weren’t telling us the truth, or the salesperson was side stepping our questions.
When we sense deception or distrust, a very powerful alert mechanism is somehow automatically triggered in our innermost being. We don’t think about it, it instinctively happens. It’s built into us. It’s as automatic as gravity. And, if we fail to yield to this built in INSTANT-WARNING-DANGER-ALERT REACTION, we will remain unsettled and uncomfortable regarding our decision.
Do you know WHY you businesses repeatedly advertise and market to people? Because they’re attempting to establish trust and likeability, by continually placing their products/services in front of prospects.
That’s why repetition, repetition, re
Whether you use a mouse or a remote control to navigate through a PowerPoint slide show presentation, it is also handy to use keyboard shortcuts. Try this selection:• Run a slide show: [F5].• Run a slide show from the current slide: [Shift] + [F5] (PowerPoint 203 and newer).• Advance to the next slide (any of these): [Right], [Down], N (for Next), [Spacebar], [Page Down] (or click the left mouse).
There is nothing more powerful than trust. Nothing.
On the other hand, we’ve all decided not to buy from a Salesperson because something just didn’t feel right. Maybe we suspected they weren’t telling us the truth, or the salesperson was side stepping our questions.
When we sense deception or distrust, a very powerful alert mechanism is somehow automatically triggered in our innermost being. We don’t think about it, it instinctively happens. It’s built into us. It’s as automatic as gravity. And, if we fail to yield to this built in INSTANT-WARNING-DANGER-ALERT REACTION, we will remain unsettled and uncomfortable regarding our decision.
Do you know WHY you businesses repeatedly advertise and market to people? Because they’re attempting to establish trust and likeability, by continually placing their products/services in front of prospects.
That’s why repetition, repetition, re
The best sales person is a happy customer; it sounds trite, but a happy customer is much more believable than your best sales pitch. If only you had more of them.Now let’s be clear about a few things. Just because a customer says that they are happy does not mean that they will buy from you next time. The sad truth is that satisfied customers change providers all the time. Maybe it will be because of price or a lac
Do you know WHY you businesses repeatedly advertise and market to people? Because they’re attempting to establish trust and likeability, by continually placing their products/services in front of prospects.
That’s why repetition, repetition, repetition is so vital in marketing and advertising to people who have no idea who you are.
However, that style of relentless marketing and advertising is not necessary, but is considered obnoxious, to people that already trust you. Plus it’s a lot less expensive!
It doesn’t matter how many books you’ve read on selling, marketing, advertising, or prospecting, the most important reason people BUY is they liked, and or trusted the individual or company that was selling.
So, to make your prospecting easier (note I didn’t say easy), wouldn’t it make sense for you to contact people that you have already established trust with? You know who they are, and I promise you they’ll be more open to your new venture than a complete stranger would be.
You’ll find your sales presentations, quotes, bids, estimates, and prospecting, easier if you will seek out those who already know, like and trust you.
At the core of all transactions you'll find this truth to be the foundation.
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