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  • Atricle Dump - Differentiation Is the Key to Business Success

    Career Transitions: Creating Complementary Careers in a Day
    Down-sized? Outsourced? Burned-out? Wizened up? That's what I said. Wizened up! Now is not the time to be depressed. Now, is the perfect time to assess your life and what you want to do with the rest of it. One easy way is to explore career options that are complementary to you. Whether
    Justice, (1856-1941)

    Just as the United States h

    The Pretty Woman Theory
    We’ve all seen it. Julia Roberts is shopping on Rodeo Drive. She’s dressed in her “professional” gear and gets that infamous attitude from the saleswomen. And of course, we’re all cheering when she stops back by the store in her newly purchased couture, arms laden with shopping bags and delivers
    "America has believed that in differentiation, not in uniformity, lies the path of progress. It acted on this belief; it has advanced human happiness, and it has prospered." — Louis D. Brandeis, United States Supreme Court Justice, (1856-1941)

    Just as the United States ha

    Your Expertise is Boring!
    I see your lips moving, but all I hear is “Blah, blah, blah, blah, blah.” I know it’s not what you want to hear, but quite simply, if you are a speaker, author, consultant or other "expert" I see being interviewed by the news media, your expertise just isn’t very interesting. Information is a di
    niformity, lies the path of progress. It acted on this belief; it has advanced human happiness, and it has prospered." — Louis D. Brandeis, United States Supreme Court Justice, (1856-1941)

    Just as the United States h

    How To Create An Online Resume
    This is the age of the Internet. No matter what type of job you are looking for, it is necessary that you have a copy of your resume online. An online resume or digital resume saves time and energy. Your resume website link can be easily emailed to anyone that requests it. Having an online prese
    elief; it has advanced human happiness, and it has prospered." — Louis D. Brandeis, United States Supreme Court Justice, (1856-1941)

    Just as the United States h

    Opening a Dollar Store - Who's the Merchandise For?
    Are you opening a dollar store? If so don’t fall into the trap of forgetting that the merchandise you buy is not for you. Rather, the merchandise that you buy to resell is for you customers. In fact, the better the job that you do of making sure you understand exactly what those customers desire
    ered." — Louis D. Brandeis, United States Supreme Court Justice, (1856-1941)

    Just as the United States h

    Online Registration Success: Maximize Registration Time
    Previously, we talked about giving yourself time to percolate your ideas into an attractive and strong registration system. But what about your attendees? In this article we give you suggestions on the next step to online registration success.Positive CorrelationWhe
    Justice, (1856-1941)

    Just as the United States has enjoyed success through differentiation, your business will prosper when you distinguish yourself from the competition. In fact, it is the foundation upon which buzz is built.

    When we started our marketing firm, we

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