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Atricle Dump - Opening Your First Restaurant
How to Write, Right Write like you talk. One of the biggest mistakes people make when writing B2B marketing letters is using very formal language. It’s a very common mistake.It's one that I made all the time when I first started writing copy in 1991. (In fact, sometimes I still screw it up).The bottom line is this: Make your letters sound like a conversation - in print. Your message has to sou n the supermarket, down time during your oil change, standing in line at the bank. Hand out flyers, get on the web. PR helps a lot too! You should spend half of your time or less in the restaurant overseeing the operations. The rest of your time should be spent on getting people into your restaurant.
Give it time
Every business takes time to create. Even names like Wal-Mart, IBM and Krispy Kreme took time to get going (did you The Importance Empathy Plays In Professional Selling“If you would win a man to your cause, first convince him you are his sincere friend.” Abraham LincolnNowhere is this truer than in selling, where you are trying to persuade another, often a stranger, to make a decision they may not even have considered prior to your meeting.The buyer-seller situation – like any human contact – is an exercise in human relations: the interplay, caus Talk about a difficult endeavor. Opening your first restaurant is not an easy achievement. Normally the process takes a year or more after you decide to go for it. And the planning involved is immense! You have to get a business license, sign a lease agreement for your building, equipment to buy, contracts with food providers, employees to hire, advertising, . . The list goes on and on!But you continue on. Why? Obviously it is not the documented numbers for success. Some of those numbers say you have a 90% failure rate. But no worries, you’ve got something more to offer. This is your dream, and no analyst, or dumb numbers will take it away from you. And you know what? You’re right! Any number that is published is still just a number, and numbers do not know passion. And hell, even if those numbers do hold out, you still did something to try to achieve your dream. Most people just think about it, but you’re doing it! Even so, no matter how much you want your dreams of owning a successful restaurant to come true, they will not unless you work hard for it. Yes, sorry, but it is true. You have to work very hard for it. Really, really hard. I don’t think I can emphasize it enough, you have to work hard (times a googol) to fulfill your dream. The following are three lessons I believe are the most important to make your new restaurant a success:
- Don’t Let Them Come to You – Go To Them
Some new restaurant owners think that if they open a restaurant, people will magically find out about it and will instantly become regulars. Sorry, but it just doesn't happen like that. You WILL become the most popular restaurant in the area, but only if you work at it. You have to market! Tell everybody you can when you get a chance. Random people in the supermarket, down time during your oil change, standing in line at the bank. Hand out flyers, get on the web. PR helps a lot too! You should spend half of your time or less in the restaurant overseeing the operations. The rest of your time should be spent on getting people into your restaurant.
- Give it time
Every business takes time to create. Even names like Wal-Mart, IBM and Krispy Kreme took time to get going (did you k
What Every Entreprenuer Must Know To Prepare For Business GrowthImagine suiting up to run a marathon without having practiced, without knowing your ideal pace, without getting your body (and mind) in shape for the grueling trek.Preparing for business growth is much like preparing for a marathon. There are exercises and scheduled training that you must implement if you want to make it past the finish line.Yet, many entrepreneurs treat their business gr documented numbers for success. Some of those numbers say you have a 90% failure rate. But no worries, you’ve got something more to offer. This is your dream, and no analyst, or dumb numbers will take it away from you.And you know what? You’re right! Any number that is published is still just a number, and numbers do not know passion. And hell, even if those numbers do hold out, you still did something to try to achieve your dream. Most people just think about it, but you’re doing it! Even so, no matter how much you want your dreams of owning a successful restaurant to come true, they will not unless you work hard for it. Yes, sorry, but it is true. You have to work very hard for it. Really, really hard. I don’t think I can emphasize it enough, you have to work hard (times a googol) to fulfill your dream. The following are three lessons I believe are the most important to make your new restaurant a success:
- Don’t Let Them Come to You – Go To Them
Some new restaurant owners think that if they open a restaurant, people will magically find out about it and will instantly become regulars. Sorry, but it just doesn't happen like that. You WILL become the most popular restaurant in the area, but only if you work at it. You have to market! Tell everybody you can when you get a chance. Random people in the supermarket, down time during your oil change, standing in line at the bank. Hand out flyers, get on the web. PR helps a lot too! You should spend half of your time or less in the restaurant overseeing the operations. The rest of your time should be spent on getting people into your restaurant.
- Give it time
Every business takes time to create. Even names like Wal-Mart, IBM and Krispy Kreme took time to get going (did you
Contract-to-Hire is a Contract-to-KillNow that I have your attention from the headline, let me rephrase
that: Contracts-to-hire need to go away. We need to get rid
of them. We need to kill them. They are pass?.Contracts-to-hire were created by companies that wanted to try out an
employee before actually hiring them for work traditionally called
“management” work (vs. “hourly” work) for work performed by colleg le just think about it, but you’re doing it!Even so, no matter how much you want your dreams of owning a successful restaurant to come true, they will not unless you work hard for it. Yes, sorry, but it is true. You have to work very hard for it. Really, really hard. I don’t think I can emphasize it enough, you have to work hard (times a googol) to fulfill your dream. The following are three lessons I believe are the most important to make your new restaurant a success:
- Don’t Let Them Come to You – Go To Them
Some new restaurant owners think that if they open a restaurant, people will magically find out about it and will instantly become regulars. Sorry, but it just doesn't happen like that. You WILL become the most popular restaurant in the area, but only if you work at it. You have to market! Tell everybody you can when you get a chance. Random people in the supermarket, down time during your oil change, standing in line at the bank. Hand out flyers, get on the web. PR helps a lot too! You should spend half of your time or less in the restaurant overseeing the operations. The rest of your time should be spent on getting people into your restaurant.
- Give it time
Every business takes time to create. Even names like Wal-Mart, IBM and Krispy Kreme took time to get going (did you
Marketing Made Easy!Does your business need more customers?I think I already know your answer... Of course!Do you realise that is the biggest problem virtually all business owners face, yet they do nothing about month after month and even year after year?Why?I don't know. The solution is SIMPLE! Go and get more customers.How you ask? Good question! Now you're about to learn
something ke your new restaurant a success:
- Don’t Let Them Come to You – Go To Them
Some new restaurant owners think that if they open a restaurant, people will magically find out about it and will instantly become regulars. Sorry, but it just doesn't happen like that. You WILL become the most popular restaurant in the area, but only if you work at it. You have to market! Tell everybody you can when you get a chance. Random people in the supermarket, down time during your oil change, standing in line at the bank. Hand out flyers, get on the web. PR helps a lot too! You should spend half of your time or less in the restaurant overseeing the operations. The rest of your time should be spent on getting people into your restaurant.
- Give it time
Every business takes time to create. Even names like Wal-Mart, IBM and Krispy Kreme took time to get going (did you
Professional AttitudeIt is the attitude that since I now know all there is to know, you could not possibly add to my knowledge and who do you think you are to try? It is not only experience that creates this attitude, it can be money, a badge, a uniform, a title. The whole attitude is one of fear and resentment. As though if you could contribute to my knowledge or understanding, I would have done all this for nothing. I wo n the supermarket, down time during your oil change, standing in line at the bank. Hand out flyers, get on the web. PR helps a lot too! You should spend half of your time or less in the restaurant overseeing the operations. The rest of your time should be spent on getting people into your restaurant.
- Give it time
Every business takes time to create. Even names like Wal-Mart, IBM and Krispy Kreme took time to get going (did you know Krispy Kreme opened in 1937? And you started of hearing of them when?) Be patient, and make sure you have enough equity to keep you going for at least 2-3 years.
- When the Cat’s Away, the Mice Will Play
Even though you will be exhausted working the marketing/business portion of your restaurant, you must still spend a lot of your time inside you restaurant. You are the most passionate person about the restaurant. In truth, you are the only one that really cares if it is a success! Just being around embarks additional excitement in not only your help, but your customers. If you think your restaurant runs the same when you are there compared to when you are not, you are very, very wrong.
If you have learned anything from this article, I hope it’s that you can do it . . .but only if you want to work for it. Congratulations, and best of luck (read: luck = really hard work) on your successes!
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