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    Saving Money on Office Cubicles with Smart Designs and Smart Shopping
    Whether you are moving your office to a new location, larger or smaller, or you are simply looking for a way to maximize your current space, you will likely need to purchase new office cubicles and systems furniture. You may not be aware that there are many ways that you can save money when purchasing new office cubicle components and managing their layout, while at the same time maintaining employee satisfaction and increasing workplace efficiency.Turn Hard Wall Offices into Office CubiclesFirst of all, there is a misconception that if you are coming out of a hard wall office into a space in which you will use office cubicles, you will need to establish the new workspaces to be exactly the same size as those previously being used. This is simply not true. An office cubicle is more efficient than a traditional desk and credenza setup, and it can actually give you more office workspace in a fraction of the size of a standard office. For example, a 10'x12' office with a 36"x72" desk and a 22"x72" credenza equates to the same square footage of workspace as an 8'x8' office cubicle or even a 6'x8' U group.First, it is important to note that building a hard wall office costs more money in general than creating an open floor plan that uses office cubicles. In addition, a hard wall office requires more floor space than its footprint may suggest when wall thickness and hallways are also taken into consideration. By using office
    e. In many cases the advice given is free or very inexpensive.

    There are many questions which need to be asked prior to starting a business. Following are some of them, most applied to the Australian business context:

    - Should I register a Business Name and if so, how do I do it?

    - Should I form a Trust or a Company and if so, why, when and how?

    - Should I register for an Australia Business Number (ABN)? If so, how?

    - Should I register for GST (tax) and if so, how do I do it?

    -

    The Forgotten Advertising Medium
    Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results.That medium is Newspaper Advertising. Any online business owner that is not using the option of advertising in newspapers is losing potentially thousands of dollars per year.Although print newspapers have lost some of their readership to online news sources there are still millions of homes in America that still buy newspapers, either by newsstands or home delivery.Reading the newspaper is a habit for many families because there is something for everybody--sports, comics, crosswords, the food section, classifieds, etc. You can reach certain types of people by placing your ad in different sections of the paper that would appeal to your target market. People expect advertising in the newspaper. In fact, many people buy the paper just to read the ads from the supermarket, movies or department stores.As you look through your newspaper, you'll notice some businesses that advertise regularly. Observe who they are and how they advertise their products and services. More than likely, their advertising investment is working if they continue to place ads.There are many advantages to advertising in the newspaper. From the advertiser's point-of-view, newspaper advertising can be convenient because production changes can be made quickly, if necessary, and you
    In a previous article we discussed the importance and applications of marketing in counselling. There was a particular focus on the initiation of a counselling practice. Although marketing has an important, and often overlooked, role in developing a counselling business, there are several other fundamentals that are just as important to build a successful practice.

    In this article, we’ll discuss the basic rules of engagement in business: how to effectively start and maintain a counselling practice from legal, ethical and managerial perspectives. If you have the tools, get ready to step into the business world with the right knowledge.

    Out of School, Into the Office

    It all commences with the mindset. Transiting from a student lifestyle to a working lifestyle (or from a student/working lifestyle to a working lifestyle) requires a change in the person’s mindset. In the case of building a business, it gets even more serious. As a student, the consequences of a bad assignment or being late to a class are engrossed by the student. In a counselling business, bad planning or service delivery will affect the counsellor and the clients: there is more responsibility, thus the need for more accountability.

    It is common that recently graduated counsellors are highly motivated to build a successful practice. It is important that such drive and motivation are directed to a precise framework of action. Such a framework will be based on the fundamental needs of a business, along with other particular requirements of the profession.

    Legal and Accounting Matters

    Before going into practice, whether it is on a full time, part time or voluntary basis, counsellors should seek appropriate accounting and legal advice. There are basic requirements which any business must observe, and they can be vastly different according to each country and respective industry regulations. InAustralia, most cities have Small Business Advisory Groups which are government-sponsored and which are established expressly for this purpose. In many cases the advice given is free or very inexpensive.

    There are many questions which need to be asked prior to starting a business. Following are some of them, most applied to the Australian business context:

    - Should I register a Business Name and if so, how do I do it?

    - Should I form a Trust or a Company and if so, why, when and how?

    - Should I register for an Australia Business Number (ABN)? If so, how?

    - Should I register for GST (tax) and if so, how do I do it?

    -

    Ten Strategic Tips For An Effective Internet Marketing Strategy
    Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. Here are a few reasons why this is true.+ The CMO Council/KnowledgeStorm reports that more than 45% of all B2B decision makers spend 5 or more hours per week online researching product & service information. + 89% of all business users and IT professionals state that online content has a moderate to major impact on their decisions about vendor selection. This means that 89% of your new prospects will look at your website before and during their decision making process. + The Direct Marketing Association predicts that by 2008, online marketing initiatives will be the dominant media for B2B marketing.I believe it is safe to say that the Internet is the most powerful business communication system in the world today. So, accepting that as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strategy for you and your business.Strategic Tip #1: Clearly define your strategic focus and vision for your website.Strategic Tip #2: Clearly define strategic marketing objectives for your website.Strategic Tip #3: Clearly define your precise target mark
    l, ethical and managerial perspectives. If you have the tools, get ready to step into the business world with the right knowledge.

    Out of School, Into the Office

    It all commences with the mindset. Transiting from a student lifestyle to a working lifestyle (or from a student/working lifestyle to a working lifestyle) requires a change in the person’s mindset. In the case of building a business, it gets even more serious. As a student, the consequences of a bad assignment or being late to a class are engrossed by the student. In a counselling business, bad planning or service delivery will affect the counsellor and the clients: there is more responsibility, thus the need for more accountability.

    It is common that recently graduated counsellors are highly motivated to build a successful practice. It is important that such drive and motivation are directed to a precise framework of action. Such a framework will be based on the fundamental needs of a business, along with other particular requirements of the profession.

    Legal and Accounting Matters

    Before going into practice, whether it is on a full time, part time or voluntary basis, counsellors should seek appropriate accounting and legal advice. There are basic requirements which any business must observe, and they can be vastly different according to each country and respective industry regulations. InAustralia, most cities have Small Business Advisory Groups which are government-sponsored and which are established expressly for this purpose. In many cases the advice given is free or very inexpensive.

    There are many questions which need to be asked prior to starting a business. Following are some of them, most applied to the Australian business context:

    - Should I register a Business Name and if so, how do I do it?

    - Should I form a Trust or a Company and if so, why, when and how?

    - Should I register for an Australia Business Number (ABN)? If so, how?

    - Should I register for GST (tax) and if so, how do I do it?

    -

    Direct Mail Fundraising Arithmetic: Avoid Blunders By Knowing Your Numbers
    Your direct mail fundraising results never lie. But they mislead you if you let them. I worked as Director of Development for a national charity that held a lavish fundraising banquet each year. The staff, from the executive director down to the receptionist, including the development staff, thought this banquet was the organization’s most successful fundraiser. Shortly after being hired, I conducted a comprehensive development audit that measured the profitability of the organization’s fundraising methods, including this annual banquet. I added up the cost of the venue, catering, table and chair rental, lighting, sound, speaker honorarium, invitation printing, postage and every other related cost and subtracted this number from the gross income. What a surprise we got!What looked like a successful fundraiser was actually the organization’s least-effective fundraiser. In 1999, they spent 89? to raise one dollar. They didn’t realize that their “best fundraiser” was a financial flop, year after year. Why? Because they always published and celebrated the gross income generated by the event and never looked at the net income.Two is better than one You see, the problem with direct mail fundraising arithmetic is this—you need to understand and use more than just one measurement. You don’t buy a bunch of bananas based on price alone. You wouldn’t choose a lifelong ma
    re engrossed by the student. In a counselling business, bad planning or service delivery will affect the counsellor and the clients: there is more responsibility, thus the need for more accountability.

    It is common that recently graduated counsellors are highly motivated to build a successful practice. It is important that such drive and motivation are directed to a precise framework of action. Such a framework will be based on the fundamental needs of a business, along with other particular requirements of the profession.

    Legal and Accounting Matters

    Before going into practice, whether it is on a full time, part time or voluntary basis, counsellors should seek appropriate accounting and legal advice. There are basic requirements which any business must observe, and they can be vastly different according to each country and respective industry regulations. InAustralia, most cities have Small Business Advisory Groups which are government-sponsored and which are established expressly for this purpose. In many cases the advice given is free or very inexpensive.

    There are many questions which need to be asked prior to starting a business. Following are some of them, most applied to the Australian business context:

    - Should I register a Business Name and if so, how do I do it?

    - Should I form a Trust or a Company and if so, why, when and how?

    - Should I register for an Australia Business Number (ABN)? If so, how?

    - Should I register for GST (tax) and if so, how do I do it?

    -

    Are You Being Bullied?
    According to the results of a study presented at the annual conference of the British Psychological Society in April 2005, more than one in eight people admit to being bullied at work, and ganging up against the boss - often a middle manager - is on the increase. But what are ‘bullying behaviours’, and how can you tell if you yourself are being bullied?According to the trade union AMICUS in their publication ’Bullying at work: How to tackle it’, the type of workplaces where bullying is more prevalent are those where one or more of the following factors exist:• An extremely competitive environment• Fear of redundancy or downsizing• Fear for one’s position of employment• A culture of promoting oneself by putting colleagues down• Envy among colleagues• An authoritarian style of management and supervision• Frequent organisational change and uncertainty• Little or no participation in issues affecting the workplace• Lack of training• De-skilling• No respect for others and/or appreciation of their views• Poor working relationships in general• No clear published and accepted codes of conduct• Excessive workloads and demands on people• Impossible targets or deadlines• No procedures or policies for resolving problemsBeing bullied is an isolating experience. It tends not to be openly discussed in case this increases the risk of furth
    the profession.

    Legal and Accounting Matters

    Before going into practice, whether it is on a full time, part time or voluntary basis, counsellors should seek appropriate accounting and legal advice. There are basic requirements which any business must observe, and they can be vastly different according to each country and respective industry regulations. InAustralia, most cities have Small Business Advisory Groups which are government-sponsored and which are established expressly for this purpose. In many cases the advice given is free or very inexpensive.

    There are many questions which need to be asked prior to starting a business. Following are some of them, most applied to the Australian business context:

    - Should I register a Business Name and if so, how do I do it?

    - Should I form a Trust or a Company and if so, why, when and how?

    - Should I register for an Australia Business Number (ABN)? If so, how?

    - Should I register for GST (tax) and if so, how do I do it?

    -

    What Does It Take To Create Career Satisfaction and Life Fulfillment?
    Many are always asking me what are the simple tips to creating career satisfaction and life fulfillment? My experience tells me there are five important factors necessary to creating these realities.1. TIME: Determining your career vision and plan is not a “fast food” endeavor. In this era of speed, this is one area that requires your time and attention. I have had some people work intensively for several days and reach their vision and plan.I have had some spread the process out over several weeks and spend several hours each week in pursuit of this vision and plan. Either way, it takes time. The first step is to give yourself permission and patience to take the time you need to create a vision and plan based on wisdom, not speed.2. AWARENESS: The amount of time you need is directly related to how aware you are of your wisdom. If you have not taken much time to listen to yourself. OR, if you are like most of us and have not had a clue what to listen to, you will need more time. In the process of awareness comes the need to be open to ourselves about what we need, want, know and desire.3. ARTICULATION: From the awareness comes the next step which is to articulate our awareness. About what, you say? We need to understand and articulate what we know in the following areas: -Career Development: What we know from our past experience that leads us to better choices now. -Abilities: What comes natural
    e. In many cases the advice given is free or very inexpensive.

    There are many questions which need to be asked prior to starting a business. Following are some of them, most applied to the Australian business context:

    - Should I register a Business Name and if so, how do I do it?

    - Should I form a Trust or a Company and if so, why, when and how?

    - Should I register for an Australia Business Number (ABN)? If so, how?

    - Should I register for GST (tax) and if so, how do I do it?

    - What kind of accounting format do I need?

    - Am I required to register under Workplace Health and Safety Regulations?

    - Do I need insurance (indemnity or other) and if so, what?

    - What if I employ someone. What procedures must be observed?

    There are many issues which must be sorted out before going into business. “First-timers” who are completely unaware of most of these requirements should get appropriate advice in order to avoid very problematic outcomes. Such advice, in Australia, can be sought through the Internet on governmental websites such as www.business.gov.au (ABN, GST and PAYG registration) and www.asic.gov.au (company registration). It is imperative the counsellors make use of these services while they are in the planning stages for their practice.

    Moving to the accounting side of things, keeping records is a fundamental practice to any business. Keeping appropriate financial and taxation records are just as important as keeping good client records. A visit to an Accountant prior to setting up a practice is essential as he/she can provide advice on such matters as GST, maintaining cash flow records and taxation policies and procedures. The Accountant should also balance Income and Expense Statements on a regular quarterly basis.

    Good accounting and financial advice is essential to the success of any business. Whilst arguments which suggest that ‘small business is top heavy with red tape’ may well be valid, we cannot use this as justification for non-compliance. When going into business and providing a service to the public, counsellors take on the responsibility to ensure that their business is operating legally and ethically from all perspectives.

    Advertising and Promotion

    Advertising in a local newspaper to promote a counselling service is a common practice for counsellors. The previously cited article focused on the marketing aspects of setting-up a counselling practice. Now we shift the focus to effective advertising strategies which are common for local advertising.

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