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Atricle Dump - 10 Steps to Choosing Your New Business Name
The late David Ogilvy, who was very big on research, said in “Ogilvy on Advertising”:"Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product"."All too often they attribute your commercial to a competing brand".Are you as fed up as I am of hearing everyone talk abou
9. If you plan on having a web page, get your domain at this time too. Also, be sure to register any obvious variations on your company's name. You shouldn't be paying more than $10 or $20 per year to keep your domain name safe from other users.
10. You should avoid names
Your overall success in prospecting for new clients depends upon identifying potential customers who need your product now and are comfortable with your price range. The good news is that your competitors’ clients fit the bill perfectly. In fact, year after year, research has confirmed that 17% of an average business’s customers would readily switch if simply asked. Over time, most dissat
Choosing a business name is as crucial as finding financing. You will want a name that instills confidence, is descriptive and will be remembered long after the first time your customer hears it.
But how do you go about finding the perfect name? Here are some suggestions to help you name your new business venture.
1. Decide what you want your customers and vendors to think about when they hear your company's name. Keep that in mind when you chose your new business name.
2. Brainstorm a list of names, from the silly to the serious. Depending on the kind of business you are starting, a silly name can be as good as a serious one. But do try to keep your new name short and easy to pronounce.
3. Ask others what they think of your choices. If you have a business partner, then you and your partner would chose the name. But if you are on your own, then ask family and friends if any of the names sound good. Also ask them if they have a suggestion for the name.
4. Cross the ones that sound too similar to other companies off your list. You run the risk of another company suing you over a similar name, which can be time consuming and costly.
5. If you are going to want a web site, check for domain names with your top choices. Cross off the ones that are already taken.
6. Check with the state you live in to see if there are any companies with the same name. Even if they aren't in the same type of business it could be confusing to your potential customers. You can check this through the Secretary of State's office.
7. Also check for DBA's, doing business as, companies. Some smaller businesses or sole proprietorships might have a DBA similar to the name you wish to use. This can be checked through the County Clerk's office.
8. Once you decide on a name, make sure it won't be used by any other company. Register your business name or file your incorporation papers right away. Hesitating could mean losing your wonderful business name to another company.
9. If you plan on having a web page, get your domain at this time too. Also, be sure to register any obvious variations on your company's name. You shouldn't be paying more than $10 or $20 per year to keep your domain name safe from other users.
10. You should avoid names
Last Thursday I turned the subject of the article “The Medium vs. the Message” into a 20-minute speech, which I delivered to one of my Toastmasters clubs. At the beginning of the speech, I had everyone in the audience create a fake business card with their name and their current career listed on it. Then at the end of the speech, I had them do it again, and of course the results were diff
1. Decide what you want your customers and vendors to think about when they hear your company's name. Keep that in mind when you chose your new business name.
2. Brainstorm a list of names, from the silly to the serious. Depending on the kind of business you are starting, a silly name can be as good as a serious one. But do try to keep your new name short and easy to pronounce.
3. Ask others what they think of your choices. If you have a business partner, then you and your partner would chose the name. But if you are on your own, then ask family and friends if any of the names sound good. Also ask them if they have a suggestion for the name.
4. Cross the ones that sound too similar to other companies off your list. You run the risk of another company suing you over a similar name, which can be time consuming and costly.
5. If you are going to want a web site, check for domain names with your top choices. Cross off the ones that are already taken.
6. Check with the state you live in to see if there are any companies with the same name. Even if they aren't in the same type of business it could be confusing to your potential customers. You can check this through the Secretary of State's office.
7. Also check for DBA's, doing business as, companies. Some smaller businesses or sole proprietorships might have a DBA similar to the name you wish to use. This can be checked through the County Clerk's office.
8. Once you decide on a name, make sure it won't be used by any other company. Register your business name or file your incorporation papers right away. Hesitating could mean losing your wonderful business name to another company.
9. If you plan on having a web page, get your domain at this time too. Also, be sure to register any obvious variations on your company's name. You shouldn't be paying more than $10 or $20 per year to keep your domain name safe from other users.
10. You should avoid names
Starting your home business is no small venture, and may well be uncharted water, especially for the first time business owner. The best way to begin is to start reading and learning. Many articles and newsletters with information and advice are available, as both online and offline sources.Start by writing down your ideas, set a goal, and write a Business Plan. Be specific, and
4. Cross the ones that sound too similar to other companies off your list. You run the risk of another company suing you over a similar name, which can be time consuming and costly.
5. If you are going to want a web site, check for domain names with your top choices. Cross off the ones that are already taken.
6. Check with the state you live in to see if there are any companies with the same name. Even if they aren't in the same type of business it could be confusing to your potential customers. You can check this through the Secretary of State's office.
7. Also check for DBA's, doing business as, companies. Some smaller businesses or sole proprietorships might have a DBA similar to the name you wish to use. This can be checked through the County Clerk's office.
8. Once you decide on a name, make sure it won't be used by any other company. Register your business name or file your incorporation papers right away. Hesitating could mean losing your wonderful business name to another company.
9. If you plan on having a web page, get your domain at this time too. Also, be sure to register any obvious variations on your company's name. You shouldn't be paying more than $10 or $20 per year to keep your domain name safe from other users.
10. You should avoid names
There are arguments raging over efficacy of Six Sigma in all aspects of business processes. Take, for example, the case of billing your customers. If the process is fundamentally defective, where Six Sigma fails to take a strategic and holistic approach without focusing on the flaws inherent in the system itself, Six Sigma’s outstanding abilities to unearth root causes of inefficiency can
6. Check with the state you live in to see if there are any companies with the same name. Even if they aren't in the same type of business it could be confusing to your potential customers. You can check this through the Secretary of State's office.
7. Also check for DBA's, doing business as, companies. Some smaller businesses or sole proprietorships might have a DBA similar to the name you wish to use. This can be checked through the County Clerk's office.
8. Once you decide on a name, make sure it won't be used by any other company. Register your business name or file your incorporation papers right away. Hesitating could mean losing your wonderful business name to another company.
9. If you plan on having a web page, get your domain at this time too. Also, be sure to register any obvious variations on your company's name. You shouldn't be paying more than $10 or $20 per year to keep your domain name safe from other users.
10. You should avoid names
When you stand to present information – be it to 2 or 200 people – does your audience hang on your every word, or hang out for you to finish?Oft quoted research demonstrates that people have a greater fear of public speaking than they do of death! That is a pity really, because at some stage we are all likely to be called on to ‘say a few words’, whether professionally or in a per
9. If you plan on having a web page, get your domain at this time too. Also, be sure to register any obvious variations on your company's name. You shouldn't be paying more than $10 or $20 per year to keep your domain name safe from other users.
10. You should avoid names that are based on your name, ones that are generic, or are based solely on geographical location. Using a family name can become a problem should you want to sell the business. Too generic a name and your customers could have trouble remembering it. Naming your business after the city/state you are in could backfire should you decide to expand your locations, or have to move altogether.
Choosing your new business name does not have to be difficult. You want to choose one that fits your personality and your business outlook. A name your customers will remember fondly for years to come.
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