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    5 Secrets to Saving Your Marketing Dollars
    Secret #1 Cut Out Your Advertising Excess Does size really count? Not in this case! Smaller can actually be more effective in the long run! Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.By running smaller, less expensive, but routine advertising you can b
    ey did not go deep into debt. A year later, they recounted the important positive effects of this change in attitude:

    • They got much more insistent about getting paid on time.

    • They shifted the kind of contracts they went after, in order to get more consistent cash flow. They actually said “no” to some big government jobs.

    • They paid much closer attention to all aspects c

    Painless Methods for Getting a Constant Stream of Referrals
    When I was selling Encyclopedia Britannica door-to-door many years ago, it was an obligatory part of the job to ask for referrals. And I hated it. It made me nervous and shaky just to think of it. Is this how you feel too?I hated to ask for fear I was imposing on my prospects, or even destroying my chances of a sale, so I left it almost until I was out the door, like an afterthought. As I didn’t make many sales, I didn’t seem to get many referrals either, which made matters worse.
    Make this a New Year’s resolution for 2007

    No. 2 in the “Build a Culture of Profitability” series

    “I pay everything else – including my employees – and if there’s anything left, then I pay myself.” Do you ever hear yourself saying this? Well, join the club. It’s a very common practice among business owners, especially during the early growth stages of your business. But it’s a bad habit to get into.

    You are your company’s most important employee. Why should you treat yourself worse than other workers? I recommend you pay yourself a regular paycheck—even when you don’t have the money to do so.

    One of my Business Group members was a small consultancy headed by two women. They relied on large government contracts—lucrative when you have them but somewhat chancy. And government entities are notoriously slow paying. The classic recipe for boom and bust revenue. So some months they paid themselves very well, but other months they went without. It was very disheartening to them to work so hard and not get paid.

    I told them to write themselves regular paychecks—like they did their associates and subs—and cash the checks!

    “But what if we don’t have the money?!” they demanded incredulously.

    “Borrow it,” I said. Dead silence. “Use your line of credit to make sure you get paid.” Their horrified looks told me how this notion went against every fiber of their beings.

    I continued, “Then have the discipline to repay the loan when the big checks come in.”

    Long story short: They finally did this. The world did not end. They did not go deep into debt. A year later, they recounted the important positive effects of this change in attitude:

    • They got much more insistent about getting paid on time.

    • They shifted the kind of contracts they went after, in order to get more consistent cash flow. They actually said “no” to some big government jobs.

    • They paid much closer attention to all aspects ca

    4 Ways to Get More Art/Design Customers Online
    1. I started not to include this one since it’s so obvious, but I remembered that there are many artists that still have not taken this step:Get yourself a web site, online portfolio or SOME type of online presence! The fastest and most cost effective way today to connect with prospective clients is to do it online. Even when connecting with potential clients offline, sending them to your web site is the most efficient way to jumpstart the process of turning a pros
    habit to get into.

    You are your company’s most important employee. Why should you treat yourself worse than other workers? I recommend you pay yourself a regular paycheck—even when you don’t have the money to do so.

    One of my Business Group members was a small consultancy headed by two women. They relied on large government contracts—lucrative when you have them but somewhat chancy. And government entities are notoriously slow paying. The classic recipe for boom and bust revenue. So some months they paid themselves very well, but other months they went without. It was very disheartening to them to work so hard and not get paid.

    I told them to write themselves regular paychecks—like they did their associates and subs—and cash the checks!

    “But what if we don’t have the money?!” they demanded incredulously.

    “Borrow it,” I said. Dead silence. “Use your line of credit to make sure you get paid.” Their horrified looks told me how this notion went against every fiber of their beings.

    I continued, “Then have the discipline to repay the loan when the big checks come in.”

    Long story short: They finally did this. The world did not end. They did not go deep into debt. A year later, they recounted the important positive effects of this change in attitude:

    • They got much more insistent about getting paid on time.

    • They shifted the kind of contracts they went after, in order to get more consistent cash flow. They actually said “no” to some big government jobs.

    • They paid much closer attention to all aspects c

    Persuasion Heartbeat
    The power of persuasion is of extraordinary and critical importance in today's world. Nearly every human encounter includes an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other. We all want to be able to persuade and influence so others will listen to, trust, and follow us. A recent study by economists found that a whoppin
    y. And government entities are notoriously slow paying. The classic recipe for boom and bust revenue. So some months they paid themselves very well, but other months they went without. It was very disheartening to them to work so hard and not get paid.

    I told them to write themselves regular paychecks—like they did their associates and subs—and cash the checks!

    “But what if we don’t have the money?!” they demanded incredulously.

    “Borrow it,” I said. Dead silence. “Use your line of credit to make sure you get paid.” Their horrified looks told me how this notion went against every fiber of their beings.

    I continued, “Then have the discipline to repay the loan when the big checks come in.”

    Long story short: They finally did this. The world did not end. They did not go deep into debt. A year later, they recounted the important positive effects of this change in attitude:

    • They got much more insistent about getting paid on time.

    • They shifted the kind of contracts they went after, in order to get more consistent cash flow. They actually said “no” to some big government jobs.

    • They paid much closer attention to all aspects c

    Why Do You Want To Be An Entrepreneur?
    Most of the discussions start with the question, "How can you be an entrepreneur?" and "What should be done to be a successful entrepreneur?" but the first question that must be dealt with is "Why do you want to be an entrepreneur?" Do you really want to be an entrepreneur? This is the first question that must be asked by anyone and everyone before thinking of starting any business venture? This is the moot question. And yes, first of all you would have to understand who is an entrepreneu
    t have the money?!” they demanded incredulously.

    “Borrow it,” I said. Dead silence. “Use your line of credit to make sure you get paid.” Their horrified looks told me how this notion went against every fiber of their beings.

    I continued, “Then have the discipline to repay the loan when the big checks come in.”

    Long story short: They finally did this. The world did not end. They did not go deep into debt. A year later, they recounted the important positive effects of this change in attitude:

    • They got much more insistent about getting paid on time.

    • They shifted the kind of contracts they went after, in order to get more consistent cash flow. They actually said “no” to some big government jobs.

    • They paid much closer attention to all aspects c

    Looking For Work In Close Protection
    One thing anyone in this industry will tell you if you sit back and hope work will come; you are living in a dream world.I have been in the close protection security industry since 1988 and still go looking for work, it’s like any other business if you want to succeed you must be willing to put the hours in at first to build your business, and then and only then can you start enjoying the fruits of your labour.I quite often find it frustrating and annoying that things take t
    ey did not go deep into debt. A year later, they recounted the important positive effects of this change in attitude:

    • They got much more insistent about getting paid on time.

    • They shifted the kind of contracts they went after, in order to get more consistent cash flow. They actually said “no” to some big government jobs.

    • They paid much closer attention to all aspects cash management, including controlling costs. It’s easier to manage cash when you have something positive to manage.

    • Getting regular paychecks (surprise, surprise) really re-energized and motivated them. They loved their work again.

    • As a result of these things, they made much more money. They gave themselves big raises and big year-end bonuses. Rarely did they have to dip into their line of credit to pay themselves.

    Can you pay yourself first? For you to do this for yourself, first you must figure out your paycheck. How much do you need for current living costs, desired lifestyle, and long-term financial needs?

    If you just cannot pay yourself this amount now, how soon can you do it? If you don’t see how you can ever pay yourself that much, then it is time to rethink your business. Why stay in a business indefinitely that does not pay you what you want and need? It sounds more like a hobby or charity.

    Give yourself a raise and a bonus. The amount you need is the minimum you should receive from your business. Cultivate the attitude that your business should provide you a lot of money—much more than if you put the same effort into working for another company. After all, you’re taking the risk and putting in the entrepreneurial energy. You’re the one creating jobs for others and providing valuable products and services for your community. You deserve to get paid well. And first!

    *****************

    Figure out your needed paycheck. Our template, “How Much Money Do You Need?” helps you calculate the amount of money you ne

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