(Headline:) Outside Examples of "Going the Extra Inch" for the Customer:

• _______________
• _______________
• ___
  Is the Press Release Dead?
  Anyone who has ever tried to write & distribute a press release may have despaired when it was not immediately picked up by the major media outlets and run, 24-7, on CNN, NBC, CBS, and Page One of the Wall Street Journal. What went wrong?
  Asking an employee to go the extra mile often seems like so much hype from a boss. But asking them to uncover little ways in which they can almost effortlessly help to make a customer's experience better in your shop can be much less difficult-and even more productive.

  Here is a very simple exercise that can pay off huge dividends if it helps differentiate you from your competition. Ask your Bloom Team staff to look outside your business for ways for you to go that extra inch to make the customer experience better.

  Successful small business marketing relies on leveraging your brainpower much more than your wallet-power. When you are ready, hand each of your Bloom Team members a small, recipe-card sized piece of paper they can carry with them during the next month that has something similar to this written on it:

  (Headline:) Outside Examples of "Going the Extra Inch" for the Customer:

  • _______________
  • _______________
  • ____
    FREE: The Timeless Word That Instantly Lifts Response Rates in Advertisements
    Free has been around forever.In fact, you may think the word "free" in advertisements has worn out its welcome. That it's a tired word that has lost its appeal.But you would be wrong.The word free, along with free offe
    etter in your shop can be much less difficult-and even more productive.

    Here is a very simple exercise that can pay off huge dividends if it helps differentiate you from your competition. Ask your Bloom Team staff to look outside your business for ways for you to go that extra inch to make the customer experience better.

    Successful small business marketing relies on leveraging your brainpower much more than your wallet-power. When you are ready, hand each of your Bloom Team members a small, recipe-card sized piece of paper they can carry with them during the next month that has something similar to this written on it:

    (Headline:) Outside Examples of "Going the Extra Inch" for the Customer:

    • _______________
    • _______________
    • ___
      How to Double your Sales Appointments in Half the Time; Part 1
      Sales organizations live by growth. And Sales Growth is measured by sales revenue. If you want to know how to increase sales revenue…there are only three ways to do it:1. Increase the number of new sales2. Increase the amount
      our Bloom Team staff to look outside your business for ways for you to go that extra inch to make the customer experience better.

      Successful small business marketing relies on leveraging your brainpower much more than your wallet-power. When you are ready, hand each of your Bloom Team members a small, recipe-card sized piece of paper they can carry with them during the next month that has something similar to this written on it:

      (Headline:) Outside Examples of "Going the Extra Inch" for the Customer:

      • _______________
      • _______________
      • ___
        What is Your Heart's Desire?
        I used to believe in scarcity. All I wanted to do was to have freedom for writing and expressing my soul, find the way to support my dream and make my dream come true.Life is not all about making money but it does make life more com
        your brainpower much more than your wallet-power. When you are ready, hand each of your Bloom Team members a small, recipe-card sized piece of paper they can carry with them during the next month that has something similar to this written on it:

        (Headline:) Outside Examples of "Going the Extra Inch" for the Customer:

        • _______________
        • _______________
        • ___
          3 Keys to Managing Career Burnout
          I recently gave a presentation on this topic at an Annual Conference of Human Resource Professionals. The room was full! So I thought the information might be timely for some of you.What is burnout? What are the symptoms and cause
          at has something similar to this written on it:

          (Headline:) Outside Examples of "Going the Extra Inch" for the Customer:

          • _______________
          • _______________
          • _______________

          Then just bring up the idea occasionally at staff meetings during "Extra Inch" month. The benefit of having a piece of paper or note card the employee carries is that they will be reminded when they pull it out of their purse or wallet that they should be looking for “extra inch examples” while they are out and about doing their own shopping.

          The idea is to secure five or six new "extra inch for the customer" ideas via staff input. If you can implement even one or two of these in your small company's customer interactions then the staff's time in searching these ideas out will be worth it.

          Plus, these ideas will have greater acceptance by your employees--since they came up with them in the first place.

          Remember: Brand (who you are) + Pac