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Atricle Dump - Small Business Marketing Tip - Find the Sweet Somethings
So You Want To Be a Nurse When You Grow Up? you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.You're interested in becoming a nurse. How do you get into the field? First of all, you need to assess your basic interest. Why do you want to get into nursing? Are you getting ready to graduate from high school and always wanted to be a nurse? Do you want to go into nursing, because a rela Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later. Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success. Networking or SweatworkingYes, I believe that networking works.Yes, I can give you examples of how networking helped boost my career and my business.No, networking is not a quick fix.Yes, networking can be frustrating – even when you are doing the right things. It’s more frustrating when you are We are looking for three things: 1. Look for places to touch the customer. Identify those likely places you can plant a “sweet something”. 2. Listen for customer phrases or comments about your service. Let her tell you those sweet somethings that you’d like her to pass on. 3. Ask customers a key question—“what’s your favorite thing about our store?” Rephrase it however you’d like, but ask, when appropriate. Remember, not all staff will be comfortable doing this; don’t punish the ones that aren’t. Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action. Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; master marketers know branding blooms in all those small day-to-day interactions between the customer and your business. Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where. We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this. Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later. Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success. Top Five Ways To Be A Good Boss k customers a key question—“what’s your favorite thing about our store?” Rephrase it however you’d like, but ask, when appropriate. Remember, not all staff will be comfortable doing this; don’t punish the ones that aren’t.Everybody has heard the horror stories about bosses that don't care, bosses that take advantage of their employees, bosses who don't do their jobs, etc...How can you prevent yourself from being categorized as one of "these bosses?"1) Know your job. Know it well. Know your empl Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action. Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; master marketers know branding blooms in all those small day-to-day interactions between the customer and your business. Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where. We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this. Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later. Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success. Inexpensive Poster PrintingWhen we talk about posters, they are one of the best forms of advertising. Promoting anything is always more effective with its use. From announcements, personal purposes, campaigns and all the things associated to getting attention. Printing companies have a wide understanding with all th put them into action. Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; master marketers know branding blooms in all those small day-to-day interactions between the customer and your business. Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where. We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this. Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later. Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success. 3 Internet Marketing Techniques Simplified for SuccessInternet marketing experts first start using Onsite Optimization and using the right keywords using keywords in your titles, descriptions and heading tags. Simply placing more keywords selectively in certain areas on the page is key.Keyword density should be 5 to 6 %, do not over loaimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where. We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this. Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later. Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success. Is CRM Technology Living Up To the Hype?Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology softw you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this. Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later. Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success. © 2006 Marketing Hawks
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