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Atricle Dump - Know Thy Customer
Understanding TransformersWe must establish some basic principles of voltage before expanding into transformers. What is current, voltage or a load? Imagine a man a hauling a cart uphill. The voltage (v) is the man (120v). The current (amps) is how much work he is doing to get up the hill (2amps) and the cart is your load (a motor of some sort). Or possibly the man brings a friend creating the two of them (240v) with both of them working together they do siness to serve them. Obviously this doesn't mean violating your own ethics; you can always turn down their offer of work if it conflicts with your own morals or personal standards. The key is to sit down with your clients before you begin a project and find out precisely what their desires and requirements are. You can: - Ask questions and listen carefully to find out what's important to them.
- Take notes highlighting the points they make.
- Repeat to them, in your own words, your understanding of the project parameters.
- Make suggestions abo
How Nonprofit Organizations CompeteAccording to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.Quality of programs or technology: Many time I have to laugh at some of these so-called "reality shows." Most of them are so scripted it's hard to believe they can get away with calling them "reality." The majority of them seem to be designed to highlight the darker side of human nature--lots of bickering and back-stabbing going on, but very little takeaway value.One show I do enjoy is The Apprentice. As a former New Yorker, I think it's funny to see Donald Trump on TV, all pompous and arrogant, trying to find the perfect job applicant to help him run one of his many companies. Whether you like him or not, there's no arguing with the fact that this man knows what it takes to succeed in business. In one episode last season, "The Donald's" two teams of candidates were assigned the task of renovating and furnishing the playroom of a recreation center for underprivileged children. Each team's design would be judged by the company sponsor funding the centers. One team did extremely well because they targeted their efforts at creating a room that pleased the judges. The other team lost because, although the children loved their room, the design didn't hit the mark with the judges. According to Mr. Trump, the losing team failed because they didn't connect with their target customer--which was the sponsoring company, not the children. At first I didn't agree with Mr. Trump's decision, but in the end, I had to admit that he was correct. The end user in this case--the children--were not the customer. The target market was the people who had contracted for the work to be done. This is an important point to keep in mind when you're promoting your products or services. For many businesses, the general public is the target market, but in some cases, the customer might be a company, not the end users or clients who buy from that company. For example, if you're a freelance commercial writer, your customers will generally be businesses who hire you to write their advertising or white papers. Your job is to please them, not win literary awards, which might mean writing copy that doesn't necessarily thrill you, but makes the customer happy. Sometimes the customer will ask you to produce something in a particular way, which you might not agree with, but it's the smart businessperson who delivers what the customer asks for. After all, they are the customer, and you're in business to serve them. Obviously this doesn't mean violating your own ethics; you can always turn down their offer of work if it conflicts with your own morals or personal standards. The key is to sit down with your clients before you begin a project and find out precisely what their desires and requirements are. You can: - Ask questions and listen carefully to find out what's important to them.
- Take notes highlighting the points they make.
- Repeat to them, in your own words, your understanding of the project parameters.
- Make suggestions abou
Lessons Learned in the Tea RoomTake two parts training and three parts hard knocks. Shake them together and you get a lifetime of lessons learned on the front line in the tea business industry. 8 years of ups and downs have taught me a few simple steps that can save you hours of heartache if applied now.Here are the top 3 lessons that I learned in the tea business:Lesson #1 A Consistent Atmosphere Creates LoyaltyWhat do g with the fact that this man knows what it takes to succeed in business.In one episode last season, "The Donald's" two teams of candidates were assigned the task of renovating and furnishing the playroom of a recreation center for underprivileged children. Each team's design would be judged by the company sponsor funding the centers. One team did extremely well because they targeted their efforts at creating a room that pleased the judges. The other team lost because, although the children loved their room, the design didn't hit the mark with the judges. According to Mr. Trump, the losing team failed because they didn't connect with their target customer--which was the sponsoring company, not the children. At first I didn't agree with Mr. Trump's decision, but in the end, I had to admit that he was correct. The end user in this case--the children--were not the customer. The target market was the people who had contracted for the work to be done. This is an important point to keep in mind when you're promoting your products or services. For many businesses, the general public is the target market, but in some cases, the customer might be a company, not the end users or clients who buy from that company. For example, if you're a freelance commercial writer, your customers will generally be businesses who hire you to write their advertising or white papers. Your job is to please them, not win literary awards, which might mean writing copy that doesn't necessarily thrill you, but makes the customer happy. Sometimes the customer will ask you to produce something in a particular way, which you might not agree with, but it's the smart businessperson who delivers what the customer asks for. After all, they are the customer, and you're in business to serve them. Obviously this doesn't mean violating your own ethics; you can always turn down their offer of work if it conflicts with your own morals or personal standards. The key is to sit down with your clients before you begin a project and find out precisely what their desires and requirements are. You can: - Ask questions and listen carefully to find out what's important to them.
- Take notes highlighting the points they make.
- Repeat to them, in your own words, your understanding of the project parameters.
- Make suggestions abo
Selling In Stages - You May Have to Close the Same Prospect More than Once to Get a SaleAh sales. The word is so easy to say and spell. It flows off the tongue without effort.
But hidden beneath that single syllable word is a myriad of situations and problems.
Organizations, jobs, stock markets, and economies rise and fall with the ramifications of its impact. “Sales?” “Yep, got some more.” “Alright! Let’s go out and celebrate.” Or “Sales?” “Not yet. I promise tomorrow.” “Eh - Gimme some more Pepto.”Closin he losing team failed because they didn't connect with their target customer--which was the sponsoring company, not the children.At first I didn't agree with Mr. Trump's decision, but in the end, I had to admit that he was correct. The end user in this case--the children--were not the customer. The target market was the people who had contracted for the work to be done. This is an important point to keep in mind when you're promoting your products or services. For many businesses, the general public is the target market, but in some cases, the customer might be a company, not the end users or clients who buy from that company. For example, if you're a freelance commercial writer, your customers will generally be businesses who hire you to write their advertising or white papers. Your job is to please them, not win literary awards, which might mean writing copy that doesn't necessarily thrill you, but makes the customer happy. Sometimes the customer will ask you to produce something in a particular way, which you might not agree with, but it's the smart businessperson who delivers what the customer asks for. After all, they are the customer, and you're in business to serve them. Obviously this doesn't mean violating your own ethics; you can always turn down their offer of work if it conflicts with your own morals or personal standards. The key is to sit down with your clients before you begin a project and find out precisely what their desires and requirements are. You can: - Ask questions and listen carefully to find out what's important to them.
- Take notes highlighting the points they make.
- Repeat to them, in your own words, your understanding of the project parameters.
- Make suggestions abo
Avoid Booth Staff Duds: Thirteen Essential Questions You Have To AskBooth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor’s opinion of your organization. They are your ambassadors, representing your company for the whole world to see. It is impossible to stress enough how crucial your team is to your overall success. t the end users or clients who buy from that company. For example, if you're a freelance commercial writer, your customers will generally be businesses who hire you to write their advertising or white papers. Your job is to please them, not win literary awards, which might mean writing copy that doesn't necessarily thrill you, but makes the customer happy. Sometimes the customer will ask you to produce something in a particular way, which you might not agree with, but it's the smart businessperson who delivers what the customer asks for. After all, they are the customer, and you're in business to serve them. Obviously this doesn't mean violating your own ethics; you can always turn down their offer of work if it conflicts with your own morals or personal standards. The key is to sit down with your clients before you begin a project and find out precisely what their desires and requirements are. You can: - Ask questions and listen carefully to find out what's important to them.
- Take notes highlighting the points they make.
- Repeat to them, in your own words, your understanding of the project parameters.
- Make suggestions abo
5 Tips to Release Energy Drains So You Can Get Back on The Fast-TrackJanet was frustrated with her team for not getting their status reports in on time, even after repeated requests.Bill couldn’t figure out why the volunteers for his professional organization weren’t accomplishing their tasks.Adam had people begging to work with him but trying to negotiate down his already very reasonable rates.Percy’s wife, who constantly complained about all of his business trips and expens siness to serve them.Obviously this doesn't mean violating your own ethics; you can always turn down their offer of work if it conflicts with your own morals or personal standards. The key is to sit down with your clients before you begin a project and find out precisely what their desires and requirements are. You can: - Ask questions and listen carefully to find out what's important to them.
- Take notes highlighting the points they make.
- Repeat to them, in your own words, your understanding of the project parameters.
- Make suggestions about how you think the task will best be managed.
- Encourage their feedback on your ideas to make sure you're on the same page.
Whenever possible, take the time to assess exactly what your customers want and need so you can gauge your ability and willingness to fulfill their orders, according to their specifications. Happy customers are repeat customers, and connecting with them is what business success is all about.
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