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Atricle Dump - Real Estate Marketing Mistakes and How to Avoid Them
I've spent the past fortnight constructing a shed in my back garden. Not just a flat-pack - a slightly mad build-it-from-scratch-from-bits-of-wood version. I can hear you asking already what that has to do with business. Quite simply, in the process of building the shed, I realized how similar it was to building a business. Wait, and I'll explain more.Metaphorically speaking, building a shed is very simil
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology t
With the large number of cleaning businesses out there, how do you get your company to stand out? Being a professional in all aspects of your cleaning business will go a long way towards showing your customers and potential customers that you are serious about doing the best job that you can do. Do you have the background, knowledge and experience to become a professional? You bet! Doing the best job that you ca
Before we go into the best practices of a personal marketing program, it would be a good idea to touch on the key elements that make up such a program. Call it "Personal Marketing in a Nutshell."
Marketing is more than just blasting the neighborhoods with your farming pieces. It's about how you present yourself (and how your company presents itself) to prospects and customers. Effective personal marketing combines elements of direct marketing, public relations and education. It is the sum of all your informational parts.
In this article, we'll be dissecting the direct marketing piece of the pie. Specifically, we will examine personal marketing mistakes and how to avoid them.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology th
The ultimate goal of factoring consultants is to maximize the wealth of the shareholders. This is represented by the market value of the shares of the factoring companies. Wealth is defined as the net present worth of the company, i.e., the present value of all future returns. This is determined by capitalizing the net income after taxes, which is achieved by discounting the return expected by the investors - al
Marketing is more than just blasting the neighborhoods with your farming pieces. It's about how you present yourself (and how your company presents itself) to prospects and customers. Effective personal marketing combines elements of direct marketing, public relations and education. It is the sum of all your informational parts.
In this article, we'll be dissecting the direct marketing piece of the pie. Specifically, we will examine personal marketing mistakes and how to avoid them.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology t
The two most over-used buzzwords in business of the last ten to fifteen years are “China's Coming” and “The internet will change everything”. Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around.First of all, China has some incredible advantages in terms of trade. It has easy access
In this article, we'll be dissecting the direct marketing piece of the pie. Specifically, we will examine personal marketing mistakes and how to avoid them.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology t
1. Merchant Accounts: What are the Visa, MasterCard & Amex Discount Rates?- Every Payment Processing Provider will have this fee. Discount rates can vary on from as low as 1.59% right up to as high as 5.0%. The Discount Rate is really not a discount. It is a % of your sales that the Credit Card Companies charges the Business Owner to be able to offer their customers to pay with their Credit Card. (Exa
In this article, we'll be dissecting the direct marketing piece of the pie. Specifically, we will examine personal marketing mistakes and how to avoid them.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology t
Great isn’t it! Competition is everywhere. Tennis, soccer, football, the Olympic Games. It is the gold medal that counts.In search-engine country the competition is also fierce. Who will win? Will there be only winners and losers? And can you compare the companies mentioned in the title? Are they focused enough to compete? Are they running at the same track?Companies compete on different elements.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology than they put on the message that technology is designed to delivery. They also ignore the fundamentals of persuasive writing.
Why?
Because it's quick and easy to use a boilerplate message (that's been used 50,000 times before) and simply change the contact info.
Because of the herd mentality.
Because it's easier to imitate than to create.
Because "I've seen other agents do it ... so it must work."
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
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