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Atricle Dump - Who Wants Customers Anyway?
The oscillating of the U.S. economy has provided many great deals for used wire EDM machines, which include all major and reputed brands. Primarily, before investing in a used Wire EDM it is essential to verify the integrity and reputation of the business. In the same vein, one must be sure that the company he is doing business with, is trustworthy. It is advisable to decide what product is to be manufactured, the quantity, size and capacity of the tank required and the details of the cuts required. Different machines allow different axis paths through which the wire can travel. It is advisable to purchase a wire EDM that would suit the specifications and requirements.Prices of the wire EDM greatly varies, depending on the age, up keep and fe
This, along with research. indicates customers believe they are receiving worse customer service these day
There are so many wimpy cold calling scripts out there that if your try them all they’ll make your head spin.You’ll find some scripts tell you to introduce yourself and bond before you get to the point ... as though you’ll build a lasting relationship within a few seconds on the phone.Other scripts direct you to tell prospect all about the company… as though your company’s history that will justify the fact that your call that has interrupted the prospect’s day.Some scripts even start out with the unconvincing words “This is not a sales call…” Yeah, right. Who do they think they’re kidding!By the same token you and I both know that the power of any sales presentation is in the words.Face-to-face you have all sort
“This business would be so much tidier without customers! “
I am sure someone has whispered that in your organisation - but, out of ear-shot of management. But, let’s be honest, customers are a pain and they are expensive to attract; let’s eliminate them and make life easier for everyone.
You can’t afford to have customers– turn your customers into clients
Companies use interruption marketing techniques, such as newspaper adverts, TV commercials, billboards etc. to attract customers, some may be enticed into your door, you serve them and they go. You then repeat the whole process again. It is an expensive exhaustive way of making a living.
Is there an alternative? The answer is yes. You don’t have to have customers to grow your business and many businesses do not have customers, they cannot afford them.
Successful businesses have clients. Yes, they use interruption marketing techniques to get them in their front door, but then use permission marketing to change them from customers to clients. A customer buys a commodity; a client is in a caring relationship with your business. We are going from a process to a relationship.
With the above in mind, do remember the old slogan from South West Airlines? “Customers are not No. l, they are No. 2- our team members are No. 1”.
If you work on your business culture with your team you will stop having customers and you will start having clients. People who want to deal with people and enjoy the experience.
The way your employees feel is the way your customers are going to feel. - Karl Albrecht
Having a customer philosophy could also be the demise of your business. Big retailers can afford to have customers because they can drive their business on price. Medium to small business, not-for-profit or service industries often do not have the buying power or marketing dollar to compete at this level. A change in thinking is essential for many to grow their business.
How do you get clients?
Potential clients are already walking into your door, but often they remain in customer mode, due to the indifference of team members.
This is more common than we would like to admit. A recent headline in the ‘Strait Times’ newspaper in Singapore was entitled “Rudeness - It’s all part of the service”. This is not unique to Asia. In the USA the ‘Orlando Sentinel’ newspaper had a headline “Lousy service, get used to it”. We all have a rat-bag member of staff, someone who thinks they are doing the right thing but aren’t – someone who causes the team to cringe with embarrassment when they are on the desk. Sadly, it is often these staff members that the whole team is measured against.
This, along with research. indicates customers believe they are receiving worse customer service these days
Before I start a piece of work with a new client, I always ask them the same question. "Imagine that we are sitting here at the end of the project or programme and it's turned out to been more successful than anybody could ever have imagined. What does that success look like? What is different? What is better?"You may find it strange but an awful lot of them can't answer me. They have no measures of success. They haven't addressed this at all. You've probably heard the saying "If you don't know where you're going, how will you know when you're there?" Many people don't seem to apply this in their day to day business life at all.Take a look at meetings for example. How many times have you attended a company meeting, without any expectat
Is there an alternative? The answer is yes. You don’t have to have customers to grow your business and many businesses do not have customers, they cannot afford them.
Successful businesses have clients. Yes, they use interruption marketing techniques to get them in their front door, but then use permission marketing to change them from customers to clients. A customer buys a commodity; a client is in a caring relationship with your business. We are going from a process to a relationship.
With the above in mind, do remember the old slogan from South West Airlines? “Customers are not No. l, they are No. 2- our team members are No. 1”.
If you work on your business culture with your team you will stop having customers and you will start having clients. People who want to deal with people and enjoy the experience.
The way your employees feel is the way your customers are going to feel. - Karl Albrecht
Having a customer philosophy could also be the demise of your business. Big retailers can afford to have customers because they can drive their business on price. Medium to small business, not-for-profit or service industries often do not have the buying power or marketing dollar to compete at this level. A change in thinking is essential for many to grow their business.
How do you get clients?
Potential clients are already walking into your door, but often they remain in customer mode, due to the indifference of team members.
This is more common than we would like to admit. A recent headline in the ‘Strait Times’ newspaper in Singapore was entitled “Rudeness - It’s all part of the service”. This is not unique to Asia. In the USA the ‘Orlando Sentinel’ newspaper had a headline “Lousy service, get used to it”. We all have a rat-bag member of staff, someone who thinks they are doing the right thing but aren’t – someone who causes the team to cringe with embarrassment when they are on the desk. Sadly, it is often these staff members that the whole team is measured against.
This, along with research. indicates customers believe they are receiving worse customer service these day
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them.2. Appeal to your reader’s self-interest with your headline Make every headline you write appea
With the above in mind, do remember the old slogan from South West Airlines? “Customers are not No. l, they are No. 2- our team members are No. 1”.
If you work on your business culture with your team you will stop having customers and you will start having clients. People who want to deal with people and enjoy the experience.
The way your employees feel is the way your customers are going to feel. - Karl Albrecht
Having a customer philosophy could also be the demise of your business. Big retailers can afford to have customers because they can drive their business on price. Medium to small business, not-for-profit or service industries often do not have the buying power or marketing dollar to compete at this level. A change in thinking is essential for many to grow their business.
How do you get clients?
Potential clients are already walking into your door, but often they remain in customer mode, due to the indifference of team members.
This is more common than we would like to admit. A recent headline in the ‘Strait Times’ newspaper in Singapore was entitled “Rudeness - It’s all part of the service”. This is not unique to Asia. In the USA the ‘Orlando Sentinel’ newspaper had a headline “Lousy service, get used to it”. We all have a rat-bag member of staff, someone who thinks they are doing the right thing but aren’t – someone who causes the team to cringe with embarrassment when they are on the desk. Sadly, it is often these staff members that the whole team is measured against.
This, along with research. indicates customers believe they are receiving worse customer service these day
If you hire staff, you know how difficult it is to know from a resume and interview who is the best person for the job. It’s easy enough to establish credentials and even identify “hard” skills (such as keyboarding speed, mechanical skills etc).However, measuring the “soft” skills (communication skills, attitude and other personal qualities) is much harder.These skills are easily identifiable from writing, and as a Handwriting Analyst I help employers “read” the writing of their job applicants.Below is one list of soft skills, or personal qualities, much in demand with employers and how to identify them from handwriting.The brief descriptions include only the most obvious traits for each. A total report for an employer
How do you get clients?
Potential clients are already walking into your door, but often they remain in customer mode, due to the indifference of team members.
This is more common than we would like to admit. A recent headline in the ‘Strait Times’ newspaper in Singapore was entitled “Rudeness - It’s all part of the service”. This is not unique to Asia. In the USA the ‘Orlando Sentinel’ newspaper had a headline “Lousy service, get used to it”. We all have a rat-bag member of staff, someone who thinks they are doing the right thing but aren’t – someone who causes the team to cringe with embarrassment when they are on the desk. Sadly, it is often these staff members that the whole team is measured against.
This, along with research. indicates customers believe they are receiving worse customer service these day
Are you a business owner or are you in charge of running a business, particularly one that is in an office setting? If you are and if you are located in or around the Dallas area, do you currently use the services of a Dallas office cleaning company? If you aren’t already using the services of a Dallas office cleaning company, you may want to look into to doing so. After all, there are a number of benefits to hiring the services of a professional Dallas office cleaning company.Perhaps, one of the biggest benefits to hiring the services of a professional Dallas office cleaning company is the results. To be considered a professional Dallas office cleaning company, the company in question must have been in business for a relatively extended p
This, along with research. indicates customers believe they are receiving worse customer service these days. Another reason to eliminate customers and get clients into your business.
Work with your team to improve your business culture, not only your processes and your team will start building a client-base that will grow your business. Hold a team meeting and use these rarely asked questions.
Are we recruiting for attitude and behaviour – or only skills?
How do we handle poor performers?
What type of business would we like to work in?
What can we do to grow our business?
How can we change what we do to have more fun?
How can we share that fun with our clients?
What can you do
Training the team has to be an essential part of your strategy to compete with the box stores. Someone once said to us that they don’t train their staff in case they left to work somewhere else. What scared us was the staff staying with the business as an untrained team. Investing in your team is essential for the success of any business.
The rules of the game
Firstly as a manager, you have to recruit staff with personality, provide technical knowledge to ensure they have confidence and then empower them to make decisions. Assuming you have the right team member and the right culture, you then have to introduce a consistent skills level that can be measured. The team member has to be much more than a sales person – they have to be a host, consultant and seller, it’s very complex.
Winning host attributes
Company wardrobe
Name badges
Positive body language
Pleasant tone of voice
Verbal welcome and farewell where appropriate
Winning consultant attributes
Is a good listener
Use open questions to start a conversation
Have technical knowledge
Paraphrase to confirm customer needs
Finalises transactions by asking customer if they require further information or help
Can communicate their knowledge
Think FOR the customer in anticipating their needs
Use the language of the consumer, not industry jargon
Can turn features into benefits
Winning seller attributes
Sells something then sells something ( offers more than the customer expects)
Promotes your brand
Top teams have relationships
The top sales teams form relationships; they don’t have
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