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Atricle Dump - You Have to TOUCH Your Clients More Often (to be More Client Attractive)
Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction.Which means you’ve missed out on the sweet spot of public relation
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’
At the forefront of driving revenue is the sales team; however everyone, from the receptionist to the CEO, is vital for accelerated revenue success. No matter what position you hold in your company you can use the many low-to-no cost strategies in this article to accelerate revenue.# 1 Set Your Goals and Objectives: Members of the sales team usually have a quota assigned to them by management. If you are not part of the sales team you probably do not have a dire
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall.
52 or more times a year??? I’m not kidding. The comeback I often get is “Are you crazy?!?” Nope, I’m not crazy and I know it works because I do it. Now that you know me a little better, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’t
When it comes to your business, the way you communicate is essential. Remember how your 10th grade English teacher would tell you how important your writing skills will be in life? The teacher was right. When you own a business, everything you communicate gives off an impression.And what do you want that impression to be? Believe me, first impressions are everything in business. So now might be the perfect time to shine up your writing skills a bit.When y
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall.
52 or more times a year??? I’m not kidding. The comeback I often get is “Are you crazy?!?” Nope, I’m not crazy and I know it works because I do it. Now that you know me a little better, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’
I came to understand the true meaning and value of a business relationship over 10 years ago after spending thousands of dollars in traditional advertisements with little return. This is not to say that traditional advertising is wrong – I just didn’t have the money to do it! I then realized that without the funds to do consistent traditional advertising that I had to develop business relationships that would provide referrals, as well as resources.Once I starte
Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall.
52 or more times a year??? I’m not kidding. The comeback I often get is “Are you crazy?!?” Nope, I’m not crazy and I know it works because I do it. Now that you know me a little better, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’
One of the things that sets successful people apart from the rest of us is coaching or mentoring. Smart people know they don’t have all the answers themselves, and others have already found out through their own experiences the best approach for a particular field.All of today’s professional sports men and women have coaches. They can be general or specialist – fitness, diet, particular skills etc. Politicians have speaking and writing coaches. Singers have voi
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’
More often than not when talking about advertising materials people always tend to perceive them as a tool that benefits companies. However what they do not know is that, these materials keeps them informed and aware of the latest updates and newest products the company has.In relations with that businesses are benefited in a way that they could spread out and keep their clients informed of what the latest and newest updates they have. Making use of the material
The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’t cuttin’ it. It gets even worse when I’ve got someone in the front row who’s super-proud of their monthly e-zine, thinking they’re doing “what it takes to get clients” and yet they’re wondering why the pipeline of prospects is not full enough, and their bank account leaves a little to be desired.
It’s because they’re not “touching” their prospects (and clients) enough. Well, one of my clients, Jill Foster of www.TheMortgageArrangers.com, came up with a brilliant campaign during our coaching to change that. She got her hands on the list of Obscure Holidays (National Punctuation Day, National Poetry Day, National Wear Red Day For Women, etc.) a
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