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Atricle Dump - How a 27 Year Old Tour Co. Earned an Extra $390,000 with Easy Tourism Marketing Changes - Part II
Chances are you’re not very smart. That’s not an insult, just statistics. With intelligence, as is true with most things in life, there is a natural bell-shaped distribution. In other words, there is a small number of morons in the world, a small number of geniuses, and a lot of people in between. That works out for me because this article doesn’t target the morons (sorry, no hope for you), nor does it target the very smart people (you don’t need this article). It does target those in between, which is almost everyone. In this article, I’m going to explain how average ma
10 - 1 Travel Marketing Return on Investment
According to Whitewater Excitement’s owner Norm, 2003, 2004 and now 2005 where record years after 27 years in business. This was especially rewarding for him and his staff since so many tourism businesses were down in ’02 and ’03. From 2003 - 2005, Tourism Business Strategies provided ongoing weekly meetings, executive coaching and project management in all areas of Whitewater Excitement’s business: marketing, E-marketing, sales, management, operations, publicity and strategic planning. Combined efforts, m
We talk to dozens of sales and marketing candidates every month as we perform executive searches for top technology manufacturing companies in the Pacific Northwest. As we talk to these individuals there are a few things that we see that candidates can do to improve their chances as they’re out networking and interviewing for job opportunities.The first idea I’m going to talk about is “knowing what you’re looking for”. Everybody wants to help a potential candidate with their networking and to improve their job search possibilities. But frequently, when people come t
If you haven't read part I of this step by step, how-to case study in small business success, do it now.
Customer Service & Operations Improvements
Numerous staff and operational improvements were put into place to enhance WWE’s existing quality service. The new additions to customer service will increase repeat guests and referrals for many years to come. Guides where very happy that tips increased through more post trip guest connection. New signs were added to the inside of the bus that said. “If our staff and guides have added fun and value to your vacation experience, please tip your guides. They deeply appreciation it. With gratitude, The Whitewater Excitement Team.”
A Guide Safety Board was posted to keep track of each guide’s safety and service record on the water. Better safety and customer service has been emphasized with through staff communication and incentives. You can never go wrong by providing continual training in safety and customer service to your staff.
Remember your staff is your most important asset.
Customer service works both internally within your team and externally for your guests.
Thank you postcards sent by trip leaders to guest after each trip was new for this operator. Far too often tourism professionals overlook the importance of developing relationship before, during and after guest visits. At the very core of the tourism business is service. Thank you’s are always appreciated and will lead to higher referrals and repeat guests. Get your guests to market for you, it always costs less and is more effective.
For better customer service and a major increase in your referral and repeat business, read the checklist - "9 Keys to Outstanding Customer Service for Hospitality & Tourism”
10 - 1 Travel Marketing Return on Investment
According to Whitewater Excitement’s owner Norm, 2003, 2004 and now 2005 where record years after 27 years in business. This was especially rewarding for him and his staff since so many tourism businesses were down in ’02 and ’03. From 2003 - 2005, Tourism Business Strategies provided ongoing weekly meetings, executive coaching and project management in all areas of Whitewater Excitement’s business: marketing, E-marketing, sales, management, operations, publicity and strategic planning. Combined efforts, m
Whether you own a business or are responsible for generating interest in someone else’s, the topic will arise. What will I get for hiring Branding professionals? Just because big businesses have whole departments dedicated to such an endeavor, many still believe that it may not be what they need. After all, there are lots of reasons not to buy into this concept. Many of those I interact with state the following as the top five myths/objections:MYTH #5. These people don’t know what I needOf course, your business is unique. There are benefits to doing busi
Numerous staff and operational improvements were put into place to enhance WWE’s existing quality service. The new additions to customer service will increase repeat guests and referrals for many years to come. Guides where very happy that tips increased through more post trip guest connection. New signs were added to the inside of the bus that said. “If our staff and guides have added fun and value to your vacation experience, please tip your guides. They deeply appreciation it. With gratitude, The Whitewater Excitement Team.”
A Guide Safety Board was posted to keep track of each guide’s safety and service record on the water. Better safety and customer service has been emphasized with through staff communication and incentives. You can never go wrong by providing continual training in safety and customer service to your staff.
Remember your staff is your most important asset.
Customer service works both internally within your team and externally for your guests.
Thank you postcards sent by trip leaders to guest after each trip was new for this operator. Far too often tourism professionals overlook the importance of developing relationship before, during and after guest visits. At the very core of the tourism business is service. Thank you’s are always appreciated and will lead to higher referrals and repeat guests. Get your guests to market for you, it always costs less and is more effective.
For better customer service and a major increase in your referral and repeat business, read the checklist - "9 Keys to Outstanding Customer Service for Hospitality & Tourism”
10 - 1 Travel Marketing Return on Investment
According to Whitewater Excitement’s owner Norm, 2003, 2004 and now 2005 where record years after 27 years in business. This was especially rewarding for him and his staff since so many tourism businesses were down in ’02 and ’03. From 2003 - 2005, Tourism Business Strategies provided ongoing weekly meetings, executive coaching and project management in all areas of Whitewater Excitement’s business: marketing, E-marketing, sales, management, operations, publicity and strategic planning. Combined efforts, m
I am not a huge guy, in fact I am about 5'8", 175 lbs. In addition to designing business brands that help companies build more confidence and credibility, I am a boxer. Much to my family's chagrin, particularly my Dad who ponied up the money for my braces when I was young. Thankfully, I still have all of my teeth and faculties, and I'd like to share what boxing has taught me about advertising more effectively. It wasn't until I read something in Permission Marketing, by Seth Godin that I saw a strong similarity between boxing and promoting my business.
Remember your staff is your most important asset.
Customer service works both internally within your team and externally for your guests.
Thank you postcards sent by trip leaders to guest after each trip was new for this operator. Far too often tourism professionals overlook the importance of developing relationship before, during and after guest visits. At the very core of the tourism business is service. Thank you’s are always appreciated and will lead to higher referrals and repeat guests. Get your guests to market for you, it always costs less and is more effective.
For better customer service and a major increase in your referral and repeat business, read the checklist - "9 Keys to Outstanding Customer Service for Hospitality & Tourism”
10 - 1 Travel Marketing Return on Investment
According to Whitewater Excitement’s owner Norm, 2003, 2004 and now 2005 where record years after 27 years in business. This was especially rewarding for him and his staff since so many tourism businesses were down in ’02 and ’03. From 2003 - 2005, Tourism Business Strategies provided ongoing weekly meetings, executive coaching and project management in all areas of Whitewater Excitement’s business: marketing, E-marketing, sales, management, operations, publicity and strategic planning. Combined efforts, m
In the United States of America some industries have been targeted as those most apt to hire illegal aliens and this is due to a long track record of abuse of exploitation of Hispanic workers and also of fines and violations. There are many such industries such as landscaping and carwashes especially. But there are many other industries on that list.The United States government is saying that it will crack down on employers who hire illegal aliens in goal after them as if they are criminals or as if they were criminal organization such as a gang or the mob. Of course
For better customer service and a major increase in your referral and repeat business, read the checklist - "9 Keys to Outstanding Customer Service for Hospitality & Tourism”
10 - 1 Travel Marketing Return on Investment
According to Whitewater Excitement’s owner Norm, 2003, 2004 and now 2005 where record years after 27 years in business. This was especially rewarding for him and his staff since so many tourism businesses were down in ’02 and ’03. From 2003 - 2005, Tourism Business Strategies provided ongoing weekly meetings, executive coaching and project management in all areas of Whitewater Excitement’s business: marketing, E-marketing, sales, management, operations, publicity and strategic planning. Combined efforts, m
I’m doing a sales turnaround assessment and planning project right now for a company that’s lost a large percentage of it’s sales in the last year. The CEO has come to us and asked us to help him devise a strategy to quickly get revenues back up to their previous levels. The company is losing money and while it has scaled back on it’s employee headcount and other costs, it’s still struggling to get close to breaking even. The company needs an immediate sales fix.As most people know, there is no such thing as a quick fix when it comes to boosting revenues and acceler
10 - 1 Travel Marketing Return on Investment
According to Whitewater Excitement’s owner Norm, 2003, 2004 and now 2005 where record years after 27 years in business. This was especially rewarding for him and his staff since so many tourism businesses were down in ’02 and ’03. From 2003 - 2005, Tourism Business Strategies provided ongoing weekly meetings, executive coaching and project management in all areas of Whitewater Excitement’s business: marketing, E-marketing, sales, management, operations, publicity and strategic planning. Combined efforts, marketing investment and teamwork yielded Whitewater Excitement approximately a 10 to 1 return on investment. This includes all search engine optimization fees, consulting fees, paid advertising, etc. which has made Norm and staff very happy, busy and preparing for an even better future seasons.
Tourism Business Strategies now provides consulting, executive coaching and project management for Whitewater excitement as they launch even more strategies to improve customer service, marketing and staff happiness for ’06 and beyond, but in a reduced capacity. Because so many of the objective first laid out in the comprehensive business/marketing analysis action plan for Whitewater Excitement in ’02 have been accomplished, Tourism Business Strategies role and investment was reduced.
The strategies and systems put in place from the teamwork of these two companies will increase arrivals and profits for many years to come.
Many people worldwide are making a great living pursuing their dream working in the hospitality, tourism and outdoor industries. Why not you? Don't let your dreams turn into nightmares of struggle, overwork and financial loss.
Attention Travel Professionals
Increasing your tourism arrivals, profits and success is like farming. You have to plant the right seeds in good soil, water and feed. And over time and your garden will bear abundant crops well beyond your investment. Investing in your education and having a professional tourism marketing and business consulting firm can cut 2-5-10 years off your learning curve, save you lots of money in expensive mistakes and increase your profits and arrivals.
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