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    Promotions
    The Direct and Indirect Purposes of Creating a Promotion1. Generating your company's "perfect" ad is a means of discovering an overall marketing guideline, i.e. clarify your thoughts about business through writing an ad, then working at conforming all aspects of business to be consistent with the guideline arrived upon.2. Writing the ad - as per instructions here and in the Workbook.3. Proof-read for consistency of grammar, voice style.4. Read ad daily for a couple of days. Edit any parts that make you uncomfortable for any reason.5. Test it on clients/customers. Ask the customers to look at a mock-up: Is the message clear? Is the image consistent with the customer's perception?6. Does it convince them to go to the next step?7. Run ad8. Follow-up: A. Ask if customers saw the ad. B.
    erment in action.

    According to the Small Business Bureau’s report, Small Business Economic Indicators for 2002 “Small firms represent about 99 percent of employers, employ about half of the private sector workforce and are responsible for about two thirds to three quarters of the net new jobs.” They are the creative pulse of America. Ignited by the spark of wanting to make a difference in the world, and the desire to live a life of freedom, entrepreneurs start off passionately. However, the creativity that motivates a small business owner to go into business in th

    Cellular Retailers Must Greet Customers within 30 Seconds - Study
    A simple hello can go a long way in wireless retail, but a recent J.D. Power and Associates customer satisfaction study makes a startling case for the conventional in-store greeting. The study found that overall customer satisfaction declines considerably if customers’ wait time (the time before customers are greeted upon entry) exceeds 30 seconds.This finding is particularly poignant since the average wait time among wireless retail stores is about five minutes. According to the study, customers who are approached within 30 seconds of entering the store provide a satisfaction score 86 points higher (on a 1,000-point scale) than customers not greeted within 30 seconds.Currently, only 39 percent of wireless customers report being greeted within 30 seconds, while customers who are not greeted promptly are 32 percent less likely to visit that store again.Time spent waiting to speak to a salesperson is also critical, say J.D. Power and Associates, as overall satisfaction declines considerably when that wait ti
    One of the distinctions that sets coaching apart from other types of consulting is that coaching specifically addresses the client’s sense of who they are in the world, and helps the client make life choices that are aligned with their personal values. In my opinion, there tends to be a split in the psyche of America between personal and career development. If you look in the index of your local telephone company’s Yellow Pages ™ you can easily find “Business Services” and “Counseling Services.” In my local directory, I notice that the business advertisements use a lot of words like, “strategies,” “leadership,” and “business planning.” The counseling listings include, “addictions,” “crisis,” and “mental health.” All of those services are valuable, but where does the over-worked owner of an independent business, who is getting burnt out, and rarely gets time with loved ones, go for support? What about the sole-proprietor in a specialized service industry, like an alternative health practitioner, who is just starting to grow their business and wants to do so in a way that honors their belief system? What kind of support is going to best suit them?

    It seems that many of the business consultants are geared towards the needs of larger, more corporate companies. In general, consultants are the resource one might use to learn how to set up and run a business or to delegate specific tasks to, such as webmasters, accountants, and the like. Counselors on the other hand, are the resource one might use for changing behaviors and healing personal issues. The small business owner may not need help managing a large executive staff, nor have terribly difficult personal problems for which they need to receive therapy. But that doesn’t mean that they don’t need personal support as they go about making the changes necessary to have a successful and profitable business. One of the beautiful things about coaching is that it addresses the client as whole and complete person. Life coaching may include the development of practical business skills, but it also includes the development of the person who is creating the business. Coaching is not just concerned with what a person does, but coaching enhances who a person is being while they’re going about the tasks of daily life. It’s personal empowerment in action.

    According to the Small Business Bureau’s report, Small Business Economic Indicators for 2002 “Small firms represent about 99 percent of employers, employ about half of the private sector workforce and are responsible for about two thirds to three quarters of the net new jobs.” They are the creative pulse of America. Ignited by the spark of wanting to make a difference in the world, and the desire to live a life of freedom, entrepreneurs start off passionately. However, the creativity that motivates a small business owner to go into business in th

    Taking Advantage of Online Offers Without Giving Up Your Credit Card Info
    My wife works for the local BlockBuster video in town and they are supposed to get people to sign up for an online account but the problem is that a lot of people are afraid to sign up for these things because of fear of having to put their credit card info on the form. With the world coming online credit card fraud is on the increase. How are we able to take advantage of the savings from these online offers without having to give up our personal credit card information?Whenever I sign up for anything that says it is going to deduct from a credit card I get one of those prepaid credit cards and only put enough on the card to take care of any online obligations. This way I don't have to worry about additional charges or somebody hacking into this companies computers and getting all my information. You would think that stores like Blockbuster Video would sell prepaid credit cards in their stores so that they could offer this option to customers thus increasing the number of online accounts they are taking every day.<
    of words like, “strategies,” “leadership,” and “business planning.” The counseling listings include, “addictions,” “crisis,” and “mental health.” All of those services are valuable, but where does the over-worked owner of an independent business, who is getting burnt out, and rarely gets time with loved ones, go for support? What about the sole-proprietor in a specialized service industry, like an alternative health practitioner, who is just starting to grow their business and wants to do so in a way that honors their belief system? What kind of support is going to best suit them?

    It seems that many of the business consultants are geared towards the needs of larger, more corporate companies. In general, consultants are the resource one might use to learn how to set up and run a business or to delegate specific tasks to, such as webmasters, accountants, and the like. Counselors on the other hand, are the resource one might use for changing behaviors and healing personal issues. The small business owner may not need help managing a large executive staff, nor have terribly difficult personal problems for which they need to receive therapy. But that doesn’t mean that they don’t need personal support as they go about making the changes necessary to have a successful and profitable business. One of the beautiful things about coaching is that it addresses the client as whole and complete person. Life coaching may include the development of practical business skills, but it also includes the development of the person who is creating the business. Coaching is not just concerned with what a person does, but coaching enhances who a person is being while they’re going about the tasks of daily life. It’s personal empowerment in action.

    According to the Small Business Bureau’s report, Small Business Economic Indicators for 2002 “Small firms represent about 99 percent of employers, employ about half of the private sector workforce and are responsible for about two thirds to three quarters of the net new jobs.” They are the creative pulse of America. Ignited by the spark of wanting to make a difference in the world, and the desire to live a life of freedom, entrepreneurs start off passionately. However, the creativity that motivates a small business owner to go into business in th

    Job Security vs. Passion
    In past generations people were taught to go to school, maybe go to college, find a good job and keep it...forever. The benefits and retirement pension was something to be sought after whether or not you even liked the job. Then I guess maybe people got restless and decided they needed to be happy at their job since it took most of their day so the retirement pension became less "lovely". Then the unthinkable happened! Corrupt CEO's spent, lost, stole, whatever the retirement funds of major corporations and suddenly that lifelong dream of having a great retirement dissipated into the air. People really lost their footing about job security. It was terrible for those people who were depending on that to life out their retirement years.There was one thing that happened and maybe they are connected, maybe they're not, but... There has been a trend over the past few years of people over 50 beginning new careers. Older entrepreneurs have been emering in the marketplace. Maybe being that age brings on a new self confidence t
    hem?

    It seems that many of the business consultants are geared towards the needs of larger, more corporate companies. In general, consultants are the resource one might use to learn how to set up and run a business or to delegate specific tasks to, such as webmasters, accountants, and the like. Counselors on the other hand, are the resource one might use for changing behaviors and healing personal issues. The small business owner may not need help managing a large executive staff, nor have terribly difficult personal problems for which they need to receive therapy. But that doesn’t mean that they don’t need personal support as they go about making the changes necessary to have a successful and profitable business. One of the beautiful things about coaching is that it addresses the client as whole and complete person. Life coaching may include the development of practical business skills, but it also includes the development of the person who is creating the business. Coaching is not just concerned with what a person does, but coaching enhances who a person is being while they’re going about the tasks of daily life. It’s personal empowerment in action.

    According to the Small Business Bureau’s report, Small Business Economic Indicators for 2002 “Small firms represent about 99 percent of employers, employ about half of the private sector workforce and are responsible for about two thirds to three quarters of the net new jobs.” They are the creative pulse of America. Ignited by the spark of wanting to make a difference in the world, and the desire to live a life of freedom, entrepreneurs start off passionately. However, the creativity that motivates a small business owner to go into business in th

    Can You Afford to Write Your Own Resume?
    Why would someone pay a professional resume writer to write their resume when they have a computer, can use resume templates, and can find resume samples online and in books to get ideas on setting up and composing their own resume?The answer lies in what type of position they are targeting and their level of resume writing skills. Whether basic or complex, a resume must be attractive, focused, and interesting to read. Failing to achieve these objectives means failing to make a good first impression. Many things need to be taken into consideration in order to accomplish these goals. Here are five things to consider:1. You must understand the technical aspects of resume development. This includes resume design (what fonts to use and spacing), use of industry specific key words, career synopsis and company profiles, appropriate resume style and formats (reverse chronological, functional and combination), and page length.2. You must have good word processing skills!3. You must understand what the hiri
    y. But that doesn’t mean that they don’t need personal support as they go about making the changes necessary to have a successful and profitable business. One of the beautiful things about coaching is that it addresses the client as whole and complete person. Life coaching may include the development of practical business skills, but it also includes the development of the person who is creating the business. Coaching is not just concerned with what a person does, but coaching enhances who a person is being while they’re going about the tasks of daily life. It’s personal empowerment in action.

    According to the Small Business Bureau’s report, Small Business Economic Indicators for 2002 “Small firms represent about 99 percent of employers, employ about half of the private sector workforce and are responsible for about two thirds to three quarters of the net new jobs.” They are the creative pulse of America. Ignited by the spark of wanting to make a difference in the world, and the desire to live a life of freedom, entrepreneurs start off passionately. However, the creativity that motivates a small business owner to go into business in th

    Tune Your Piano of Persuasion
    You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. As you master the art of persuasion and influence, you will find that there are many camps out there. You have the NLP camp, those that believe that neuro-linguistic programming is the key to success. Many believe it is all about the closing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel that Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion.
    erment in action.

    According to the Small Business Bureau’s report, Small Business Economic Indicators for 2002 “Small firms represent about 99 percent of employers, employ about half of the private sector workforce and are responsible for about two thirds to three quarters of the net new jobs.” They are the creative pulse of America. Ignited by the spark of wanting to make a difference in the world, and the desire to live a life of freedom, entrepreneurs start off passionately. However, the creativity that motivates a small business owner to go into business in the first place often gets dampened as the daily administration of the business takes over. There is so much to do: formulating the business, structuring the business plan, implementing the plan, and still trying to maintain a life. What started as a quest for freedom and the ability to control one’s destiny, has now become a chore of monotonous practicalities and financial struggle, leaving the business owner with even less freedom then before they started. At what point does the business fail? Maybe the business owner just finally gives up and quits. Is it that the owner didn’t have a viable idea? Did they not try hard enough? Tough times? It would be presumptuous to second guess why so many new businesses close, but the small business owner would be wise to gather as much personal support as they can to keep themselves energized and on-target. The American Dream is possible, but it doesn’t come easy.

    As a coach, I love to work with entrepreneurs. There is a special magic in the creativity that inspires someone to begin their own business. A business can truly become a “calling,” as the owner walks a path that leads to spiritual growth and provides benefit to the community. I admire people who create meaningful lives, and are willing to face the challenges that come with following their inspiration. Some challenges however, can intensify to the level that they become “spiritual wake-up calls.” When a business has gone flat, profits are non-existent, and the business owner’s personal life has diminished, I believe it’s time to stop and revaluate before the business goes into a fatal downward spiral. At this point I think it’s imperative to work with the business owner directly. If the owner isn’t happy, if their energy is low, they’re not going to be in a creative solution-oriented state of mind. This is going to have a negative effect on everyone around them, both at work and at home. Albert Einstein said that solutions to problems cannot be found at the same level of energy that created them. Simply “trying harder,” or “doing more” may not only be impossible, it may be ineffective as well. For the most positive results, it is essential for the business owner to revitalize their health, relationships, and to feel inspired again.

    Inspiration, “in spirit,” is the

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