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Atricle Dump - Divide and Conquer
The Devastation of Over Regulation n a military war, hills or mountains are usually coSmall, medium and large businesses across America have been burdened almost to the point of extinction due to the miss management of our regulatory bodies. I have been to every city in the country over 10,000 population and I have seen the destruction that regulatory agency regulations cause through unintended and unanti The President of Sales Force America Any attempt to describe a human mind in physical terms is bound to be symbolic. Yet there are certain symbols used in both military and marketing operations that seem to be especially appropriate.Once upon a time I worked for a Vice President of Sales who made me want to be a better sales person. He was confident and he expounded from experience. When he spoke to you he looked you in eye. When he touted hard work as the one reliable indicator of success, you knew he meant it because he’d done it.Most of In a military war, hills or mountains are usually co Effective Presentations - Dress For Success rms is bound to be symbolic. Yet there are certain symbols used in both military and marketing operations that seem to be especially appropriate.A recent study by an American University shows that 55 percent of our total message in face-to-face interactions is communicated through body language. A big part of body language is how you dress.Listeners form an initial impression about you within the first seven seconds of meeting you. They decide whether they In a military war, hills or mountains are usually co Tactics of the Invisible Salesperson symbols used in both military and marketing operations that seem to be especially appropriate.Look around, do you see evidence of a salesperson in your organization? If you are the salesperson, do you leave a trace of what you have done? Some salespeople are excellent at looking busy, doing nothing and hiding like an invisible salesperson.Invisible Salesperson Checklist Salespeople In a military war, hills or mountains are usually co Doomed Before You Dial? ons that seem to be especially appropriate.Several weeks ago, I conducted a “Mastering the Cold Call” seminar for the Printing Industries of Connecticut and Western Massachusetts. At the end of the seminar, a participant came up to me and said, “Thank you! I learned so much! I learned ‘Don’t Take No for an Answer.’” Another participant standing to his side exclai In a military war, hills or mountains are usually co Do You Really Need a Brochure? n a military war, hills or mountains are usually considered strong positions, especially useful for defense. In a marketing war, management people often refer to strong positions as “high ground.” So it seems appropriate to use the mountain as a key conce
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-
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