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Atricle Dump - Wow! What an Automobile! Hey! Where Did It Go? Somethin's Rotten in Denmark!
Coaching Your Business To The Next Level Series; Part 2
This second article in the series on Coaching Your Business to The Next Level Series explores how many business owners and executives are consumed with working in their business and not on their business. (NOTE: Article 1 was the Top 7 Tips to Avoid the Top 7 Mistakes Small Business Owners Make. See link at bottom of to previous article.)Work on Your Business Not in Your BusinessMistake: Most new business owners and many experienced business owners are so busy working in their business, they fail to work on their business and demonstrate the leadership that the business demands. In the book, It's Not the Big that Eat the Small, But It's the Fast that Eat the Slow, th
ple of them became our scThis second article in the series on Coaching Your Business to The Next Level Series explores how many business owners and executives are consumed with working in their business and not on their business. (NOTE: Article 1 was the Top 7 Tips to Avoid the Top 7 Mistakes Small Business Owners Make. See link at bottom of to previous article.)Work on Your Business Not in Your BusinessMistake: Most new business owners and many experienced business owners are so busy working in their business, they fail to work on their business and demonstrate the leadership that the business demands. In the book, It's Not the Big that Eat the Small, But It's the Fast that Eat the Slow, th
Are Your Brochures Worth The Paper They're Printed On?
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.So how can you make sure yours are done right?First of all, stay out of the “we.” Believe it or not, telling your prospect what you think is so great about yourself only impresses you. And it’s not about you. A good brochure, like any other marketing mess
From the Eye of the Potato: Perception is Everything!Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.So how can you make sure yours are done right?First of all, stay out of the “we.” Believe it or not, telling your prospect what you think is so great about yourself only impresses you. And it’s not about you. A good brochure, like any other marketing mess
After WWII, the boys came home and a couple of them became our sco
Business Gift Giving that Creates Profit
Do you think promo items are silly? Think again!Promotion items are not necessarily items that you throw away once you leave the trade show; they are items that publicize your company. Most promo items are stored in desks, put in pen holders, placed in staff rooms, or used in some manner. Be particular in what you choose for your promo item, make sure it connects with what you provide for the client.Pens are wildly popular but if you have high end clients, then the pen should be a high end one with your logo tastefully engraved. After all, you want the client to use it in front of other clients. The best way to choose a promo item is to look at what the typical items they use on a regular basis may be. If you c
o: Perception is Everything!Do you think promo items are silly? Think again!Promotion items are not necessarily items that you throw away once you leave the trade show; they are items that publicize your company. Most promo items are stored in desks, put in pen holders, placed in staff rooms, or used in some manner. Be particular in what you choose for your promo item, make sure it connects with what you provide for the client.Pens are wildly popular but if you have high end clients, then the pen should be a high end one with your logo tastefully engraved. After all, you want the client to use it in front of other clients. The best way to choose a promo item is to look at what the typical items they use on a regular basis may be. If you c
After WWII, the boys came home and a couple of them became our sc
New Year Resolutions For Your Career
New Years resolutions are a popular way to plan for the upcoming year and to make improvements in our lives.Whether or not we actually follow through on them is another story of course.Here are several New Years Resolutions for your career that should ensure you get the year started on the right track.Dust off your resume. I always suggest keeping your resume up to date in case you need to make quick use of it by applying for a job that suddenly arises that you are interested in. Ideally you want to have an updated resume ready to go that simply requires tweaking for the specific job rather than having to do a complete rewrite and still meet the job application deadline.Think of o
ng!New Years resolutions are a popular way to plan for the upcoming year and to make improvements in our lives.Whether or not we actually follow through on them is another story of course.Here are several New Years Resolutions for your career that should ensure you get the year started on the right track.Dust off your resume. I always suggest keeping your resume up to date in case you need to make quick use of it by applying for a job that suddenly arises that you are interested in. Ideally you want to have an updated resume ready to go that simply requires tweaking for the specific job rather than having to do a complete rewrite and still meet the job application deadline.Think of o
After WWII, the boys came home and a couple of them became our sc
Subliminal Advertising: Does It Exist?
As author of a book defending advertising against its many social and economic critics,* here is the one question I am most frequently asked: “What about subliminal advertising?,” to which I typically respond: “What about it? It doesn’t exist!”That’s the short answer. Some elaboration is required.The term “subliminal” means beneath the threshold of perception. Many things are subliminal, such as the circulation of our blood, which we normally do not feel, experience, or perceive moving throughout our bodies. And it is possible to have our skin touched in such a way that we do not notice the touch. Subliminal advertising, however, is supposedly the power to motivate action based on something that no one can perc
boys came home and a couple of them became our scAs author of a book defending advertising against its many social and economic critics,* here is the one question I am most frequently asked: “What about subliminal advertising?,” to which I typically respond: “What about it? It doesn’t exist!”That’s the short answer. Some elaboration is required.The term “subliminal” means beneath the threshold of perception. Many things are subliminal, such as the circulation of our blood, which we normally do not feel, experience, or perceive moving throughout our bodies. And it is possible to have our skin touched in such a way that we do not notice the touch. Subliminal advertising, however, is supposedly the power to motivate action based on something that no one can perc
Meditation Brings Business Renewal
As a seeker of solitude in my busy entrepreneurial workday, I use yoga, Pilates, a good old-fashioned run in the park, and anything else I can think of to calm my nerves and keep my head clear and focused. I have worked hard to keep my body fit and my business running smoothly. I have also found that the same principles used in the meditation practiced during yoga can be used to strengthen my business.While meditating during a yoga class several years ago, the instructor told us to feel that every movement is a new beginning. This made me think of my own business, which was just a fledgling startup at the time. In my day to day struggle as an entrepreneur, every project and each new contact could potentially take
ple of them became our scoutmaster and assistant scoutmaster. They decided to resume the old troop traditions and take us to t
As a seeker of solitude in my busy entrepreneurial workday, I use yoga, Pilates, a good old-fashioned run in the park, and anything else I can think of to calm my nerves and keep my head clear and focused. I have worked hard to keep my body fit and my business running smoothly. I have also found that the same principles used in the meditation practiced during yoga can be used to strengthen my business.While meditating during a yoga class several years ago, the instructor told us to feel that every movement is a new beginning. This made me think of my own business, which was just a fledgling startup at the time. In my day to day struggle as an entrepreneur, every project and each new contact could potentially take
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