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    Advertising Your Business - Bookstores' Self-Improvement Section - What Do They Have In Common?
    There is that moment in our lives, that moment we decide that life has more to offer. That moment that we decide we can be happier and have more joy in our day to day adventures. So one day you wake up and
    ver could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

    My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention

    Business Leads
    Finding business leads can allow your business the opportunity to build your business by bringing in paying customers. There are some firms that offer lead generating services in order to provide you with
    What does buying a fat pig have to do with your business? Stick with me and all will be revealed.

    Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.

    Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.

    But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

    And, maybe, he also could get customers to pay for a pig on the installment plan.

    Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

    My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention a

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    her shop to see how it's done.

    Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.

    But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

    And, maybe, he also could get customers to pay for a pig on the installment plan.

    Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

    My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention

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    after week to buy their bacon and ham and pork loin, after all.

    But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

    And, maybe, he also could get customers to pay for a pig on the installment plan.

    Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

    My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention

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    nd, maybe, he also could get customers to pay for a pig on the installment plan.

    Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

    My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention

    IT Marketing: Using Speaking Engagements
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    ver could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

    My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in the door with email, I can develop a client relationship that later allows me to sell the whole pig.

    I designed my business this way from the start so I'd have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That's my fat pig.

    Have you thought about your business that way? What's your fat pig?

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